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Managing multiple client accounts means juggling countless data sources, attribution models, and reporting dashboards. The right marketing analytics software can transform this chaos into clarity—giving your agency the insights needed to prove ROI, optimize campaigns, and retain clients.
We've evaluated the top platforms based on multi-client management capabilities, attribution accuracy, reporting flexibility, and integration depth. Here are the best options for agencies in 2026.
Best for: Agencies needing AI-powered attribution and optimization across all ad channels
Cometly is a marketing attribution platform that tracks the entire customer journey and delivers AI-driven recommendations to optimize campaign performance.
Cometly stands out for agencies managing complex, multi-channel campaigns where traditional pixel tracking falls short. Its server-side tracking captures data that iOS privacy restrictions would otherwise block, giving you a complete view of attribution even when cookies fail.
The AI Ads Manager analyzes performance across all platforms and surfaces actionable recommendations—like which campaigns to scale, which audiences are converting, and where budget is being wasted. This removes guesswork and speeds up optimization cycles for busy agency teams.
Multi-Touch Attribution: Tracks every touchpoint from first click to final conversion across all marketing channels.
AI-Powered Recommendations: Identifies high-performing ads and campaigns, then suggests specific optimizations to scale results.
Server-Side Tracking: Bypasses browser limitations to capture accurate conversion data even with ad blockers and privacy settings.
Conversion Sync: Feeds enriched conversion data back to Meta, Google, and other platforms to improve their targeting algorithms.
Real-Time Dashboard: Provides instant visibility into campaign performance with customizable views for different clients.
Growth-focused agencies running paid campaigns across multiple platforms who need accurate attribution and AI-driven insights to prove ROI and optimize at scale.
Custom pricing based on ad spend volume. Contact for agency-specific plans with multi-client support.
Best for: Agencies needing free, event-based analytics with cross-platform measurement
Google Analytics 4 is a web analytics platform with event-based tracking and machine learning capabilities for cross-device measurement.
GA4's event-based model gives agencies flexibility to track any user interaction without relying on rigid page views. You can customize events to match each client's unique conversion goals—whether that's form submissions, video plays, or product views.
The BigQuery integration is particularly valuable for agencies with data science capabilities. Export raw event data to build custom attribution models or combine GA4 data with CRM information for deeper analysis.
Event-Based Data Model: Track any user interaction as an event without predefined categories or limits.
Cross-Device Tracking: Follow user journeys across mobile apps, websites, and devices when users are signed in.
Predictive Metrics: Machine learning forecasts purchase probability and churn likelihood for audience segments.
BigQuery Integration: Export raw event data for advanced analysis and custom reporting.
Free Tier: Full platform access at no cost for most agency needs.
Agencies managing clients with diverse tracking needs who want powerful analytics without licensing costs, especially those with technical resources to leverage BigQuery.
Free for standard use. GA4 360 for enterprise clients starts at approximately $50,000/year with higher data limits.
Best for: Inbound marketing agencies needing CRM-integrated analytics and campaign management
HubSpot Marketing Hub is an all-in-one marketing platform with native CRM integration, campaign tools, and multi-touch attribution reporting.
HubSpot excels when your agency manages the entire inbound marketing stack—email, landing pages, social media, and content. Everything lives in one platform, which means attribution data flows seamlessly from first touch to closed deal without integration headaches.
The native CRM connection gives you revenue attribution that most standalone analytics tools can't match. You can show clients exactly which campaigns generated pipeline and closed revenue, not just leads or clicks.
Native CRM Integration: Automatically connects marketing activities to deal stages and revenue without third-party tools.
Campaign Analytics: Track performance across email, social, ads, and content from a unified dashboard.
Multi-Touch Revenue Attribution: See which marketing touches influenced deals throughout the entire sales cycle.
Custom Report Builder: Create client-specific dashboards with drag-and-drop report customization.
Client Portal Access: Give clients direct dashboard access with controlled permissions.
Agencies specializing in inbound marketing for B2B clients who need end-to-end campaign management with built-in CRM and attribution.
Professional tier starts at $800/month. Enterprise features begin at $3,600/month. Additional seats and contacts increase costs.
Best for: Agencies aggregating data from 100+ sources into centralized dashboards
Supermetrics is a data pipeline tool that pulls marketing data from advertising platforms, analytics tools, and social networks into spreadsheets, BI tools, and data warehouses.
Supermetrics solves the data consolidation problem that plagues multi-client agencies. Instead of logging into 15 different platforms to pull reports, you pipe everything into Google Sheets, Looker Studio, or BigQuery automatically.
The scheduled refresh feature means client dashboards update overnight without manual work. Set it once, and your team gets fresh data every morning without touching the integrations again.
100+ Data Connectors: Pull data from major ad platforms, analytics tools, social networks, and e-commerce systems.
Automated Data Refresh: Schedule updates to run daily, weekly, or hourly without manual intervention.
Custom Metrics and Calculations: Build calculated fields and combine data from multiple sources in one view.
Multiple Export Destinations: Send data to Google Sheets, Looker Studio, BigQuery, Snowflake, or other BI tools.
Scheduled Reporting: Automatically email reports to clients or internal teams on a set schedule.
Data-driven agencies that build custom dashboards and need automated data pipelines to consolidate reporting across diverse client tech stacks.
Starts at $39/month per data source connector. Agency plans with multiple connectors and users range from $300-$1,000+/month.
Best for: E-commerce agencies managing Shopify brands with pixel-based attribution
Triple Whale is an analytics platform built specifically for Shopify stores with first-party pixel tracking and profit-focused metrics.
Triple Whale was built by e-commerce operators for e-commerce operators, and it shows. The platform automatically calculates profit margins by factoring in product costs, shipping, and ad spend—metrics that generic analytics tools miss entirely.
The creative analytics feature lets you see which specific ad creatives drive purchases, not just clicks. For agencies managing direct-response campaigns for Shopify brands, this level of granularity is invaluable for scaling winning ads.
First-Party Pixel Tracking: Captures conversion data directly without relying solely on platform pixels affected by iOS restrictions.
Creative Analytics: Track performance down to individual ad creatives to identify winning assets.
Customer Journey Mapping: Visualize the path from first click to purchase across multiple sessions and channels.
Shopify-Native Integration: Pulls product costs, inventory, and order data automatically for profit calculations.
Profit Tracking: Shows true profitability by accounting for COGS, shipping, and ad spend in real time.
Agencies specializing in direct-to-consumer Shopify brands who need e-commerce-specific attribution and profit-focused reporting.
Starts at $129/month for smaller stores. Scales based on order volume and feature access.
Best for: Agencies analyzing user behavior, product engagement, and retention metrics
Mixpanel is a product analytics platform focused on event tracking, funnel analysis, and cohort retention for web and mobile applications.
Mixpanel excels when you need to understand what users do after they convert—not just how they got there. For agencies managing SaaS clients or mobile apps, tracking feature adoption, user retention, and product engagement is critical.
The funnel analysis shows exactly where users drop off in multi-step processes. If your client's onboarding flow has a 60% drop-off at step three, you'll see it immediately and can test improvements.
Event-Based Analytics: Track any user action as a custom event without predefined limits or categories.
Funnel Analysis: Visualize conversion rates through multi-step processes and identify drop-off points.
Cohort Retention Reports: Measure how different user groups engage over time to spot retention patterns.
A/B Test Analysis: Compare user behavior between test variants to measure feature impact.
Self-Serve Exploration: Allow clients to explore data independently without technical knowledge.
Agencies managing SaaS products, mobile apps, or digital products where user behavior and retention matter more than traditional marketing metrics.
Free up to 20 million events per month. Growth plan starts at $20/month and scales with event volume.
Best for: Agencies needing white-label dashboards with automated client reporting
Whatagraph is a visual reporting platform built specifically for agencies with drag-and-drop dashboard builders and automated report delivery.
Whatagraph eliminates the tedious work of building client reports from scratch every month. The drag-and-drop builder lets you create branded dashboards once, then they update automatically as new data flows in.
The white-label capabilities mean clients see your agency branding throughout—no vendor logos or competitor names. This matters when you're positioning yourself as a strategic partner, not just a reseller of third-party tools.
White-Label Reports: Customize dashboards with your agency branding, colors, and logo throughout.
40+ Integrations: Connect major ad platforms, analytics tools, social networks, and SEO tools.
Drag-and-Drop Builder: Create custom dashboards without coding or technical skills.
Automated Delivery: Schedule reports to email automatically on daily, weekly, or monthly intervals.
Cross-Channel Dashboards: Combine data from multiple platforms into unified performance views.
Agencies that prioritize client presentation and need polished, branded reporting without manual data compilation.
Starts at $199/month for 10 data sources. Professional plans with more sources and users range from $299-$599/month.
Best for: Agencies tracking offline conversions and phone call attribution
Ruler Analytics is a marketing attribution platform specializing in call tracking and connecting offline conversions to digital marketing touchpoints.
Ruler Analytics bridges the gap between online marketing and offline conversions—a critical capability for agencies managing clients in industries where phone calls drive revenue. The platform assigns unique tracking numbers to different campaigns, so you know which ad generated each inbound call.
The closed-loop attribution connects calls and form submissions back to their original marketing source, then follows them through the CRM to closed revenue. This complete picture matters for clients in high-ticket industries like legal, healthcare, or B2B services.
Call Tracking Attribution: Assign dynamic phone numbers to campaigns and track calls back to specific ads or keywords.
Form Tracking: Capture form submissions and attribute them to their originating marketing touchpoints.
Revenue Attribution: Connect marketing activities to closed deals by integrating with CRM systems.
CRM Integration: Sync attribution data with Salesforce, HubSpot, Pipedrive, and other CRMs.
Multi-Touch Models: Apply first-touch, last-touch, or custom attribution models to value different touchpoints.
Agencies managing clients in call-driven industries who need to prove ROI from campaigns that generate phone leads rather than just web conversions.
Starts at £199/month (approximately $245 USD). Pricing scales with call volume and feature requirements.
Best for: Marketing agencies needing all-in-one reporting with 80+ integrations
AgencyAnalytics is a comprehensive reporting platform built specifically for marketing agencies with white-label dashboards, automated reports, and included SEO tools.
AgencyAnalytics was designed from the ground up for agencies managing multiple clients, and the pricing model reflects that. At $12 per client campaign, you can scale without hitting prohibitive costs as your agency grows.
The included SEO tools—rank tracking, site audits, backlink monitoring—mean you don't need separate subscriptions for basic SEO reporting. For agencies offering SEO alongside paid media, this consolidation saves both money and tool complexity.
80+ Integrations: Connect advertising platforms, analytics tools, social networks, SEO tools, and email marketing systems.
White-Label Dashboards: Customize reports with agency branding and remove all vendor references.
Automated Reports: Schedule PDF or email reports to send automatically on recurring intervals.
SEO Tools Included: Built-in rank tracking, site audits, and backlink monitoring without additional subscriptions.
Client Login Access: Give clients their own login to view live dashboards without sharing full platform access.
Full-service marketing agencies managing multiple clients across SEO, PPC, social media, and email who want consolidated reporting at predictable per-client pricing.
Starts at $12/month per client campaign. Freelancer plan at $49/month includes up to 5 campaigns. Agency plans scale with client count.
The best marketing analytics software for your agency depends on your specialization and client needs. If you're managing complex, multi-channel campaigns where attribution accuracy directly impacts optimization decisions, Cometly's AI-powered recommendations and server-side tracking deliver the insights needed to scale with confidence.
For agencies focused on visual reporting and client presentation, Whatagraph or AgencyAnalytics provide white-label dashboards that make monthly reporting effortless. E-commerce specialists working with Shopify brands will find Triple Whale's profit-focused metrics and creative analytics invaluable for direct-response campaigns.
Consider your primary use case. Do you need to prove ROI from offline conversions? Ruler Analytics tracks calls and form submissions back to their marketing source. Managing SaaS or app clients? Mixpanel's product analytics reveal user behavior patterns that traditional marketing tools miss entirely.
Most agencies benefit from combining tools strategically. Use Supermetrics to aggregate data from multiple sources, then visualize it in client-facing dashboards. Connect your attribution platform to your CRM for closed-loop revenue reporting. The key is building a stack that eliminates manual work while delivering the specific insights your clients value most.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
Learn how Cometly can help you pinpoint channels driving revenue.
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