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Managing campaigns across Meta, Google, TikTok, LinkedIn, and other platforms means drowning in separate dashboards, conflicting metrics, and hours spent manually combining data. You're switching between tabs, exporting CSVs, and trying to piece together which channels actually drive results—not just clicks or impressions, but real revenue.
Unified marketing reporting tools solve this by pulling all your cross-platform data into a single view. Instead of logging into five different platforms to check performance, you get one dashboard that shows exactly where your budget is working hardest and where it's being wasted.
This guide covers the top tools for consolidating your marketing data in 2026. Whether you need deep attribution insights to connect ad spend to revenue, simple dashboard aggregation for quick reporting, or enterprise-grade data management, you'll find the right fit here.
Best for: Marketers who need accurate revenue attribution and AI-powered optimization across all ad platforms
Cometly is an AI-powered marketing attribution platform that connects your ad platforms, CRM, and website data to show exactly which campaigns drive revenue—not just traffic or clicks.
Cometly solves the attribution problem most reporting tools ignore: connecting ad spend to actual revenue outcomes. While other platforms aggregate metrics from different channels, Cometly tracks the complete customer journey from first ad click through CRM conversion, giving you visibility into which touchpoints actually matter.
The platform's AI analyzes your attribution data to identify high-performing ads and campaigns, then provides specific optimization recommendations. This goes beyond reporting—you're getting actionable insights on where to scale spend and which creative performs best across every channel.
Multi-Touch Attribution: Track every customer touchpoint across all ad platforms, website interactions, and CRM events in a single unified view.
AI-Powered Optimization Recommendations: Get specific suggestions on which campaigns to scale, pause, or adjust based on actual revenue data, not just platform metrics.
Server-Side Tracking: Bypass iOS tracking limitations and ad blockers with server-side tracking that captures accurate conversion data even when browser tracking fails.
Conversion Sync: Feed enriched conversion data back to Meta, Google, and other ad platforms to improve their AI targeting and optimization algorithms.
Real-Time Revenue Dashboard: See which ads, campaigns, and channels are driving revenue right now—not yesterday or last week—so you can make faster decisions.
Performance marketers and growth teams running campaigns across multiple platforms who need to understand true ROI, not just surface-level metrics. Especially valuable for e-commerce brands, SaaS companies, and agencies managing significant ad budgets where attribution accuracy directly impacts profitability.
Custom pricing based on ad spend volume. Contact Cometly for a quote tailored to your specific needs and scale.
Best for: Data analysts who want raw marketing data in spreadsheets or data warehouses
Supermetrics is a data pipeline tool that pulls marketing data from over 100 sources into Google Sheets, Excel, Looker Studio, and data warehouses.
Supermetrics excels as a data extraction layer. If you're comfortable building your own reports and dashboards, it gives you direct access to raw marketing data without the constraints of pre-built templates. You control exactly which metrics you pull, how you structure them, and where they go.
The platform's strength is flexibility. You can send data to spreadsheets for quick analysis, push it to Looker Studio for visualization, or route it to BigQuery or Snowflake for advanced data modeling. This makes it ideal for teams with technical resources who want to build custom reporting solutions.
100+ Data Source Connectors: Pull data from major ad platforms, analytics tools, social media channels, and marketing automation platforms through a single interface.
Direct Spreadsheet Integration: Send data directly to Google Sheets or Excel with automatic refreshes, making it easy to create custom reports and calculations.
Scheduled Data Refreshes: Set up automated data pulls on your schedule—hourly, daily, or weekly—so your reports always reflect current performance.
Data Warehouse Destinations: Route marketing data to BigQuery, Snowflake, or other data warehouses for integration with broader business intelligence systems.
Custom Query Builder: Define exactly which metrics, dimensions, and date ranges you need rather than accepting pre-configured data exports.
Data-savvy marketers and analysts who prefer building custom reports in spreadsheets or BI tools. Works well for teams that already use Looker Studio, Tableau, or similar visualization platforms and just need reliable data extraction.
Starts at $39/month for a single data connector. Multi-connector plans and enterprise options available at higher tiers.
Best for: Enterprise marketing teams managing complex data transformation and governance requirements
Funnel.io is an enterprise marketing data hub that automates data collection, transformation, and distribution across platforms with built-in quality controls.
Funnel.io handles the messy middle layer between data sources and reporting tools. Marketing data arrives in inconsistent formats with different naming conventions, currencies, and time zones. Funnel.io normalizes all of this automatically, applying transformation rules so your downstream reports stay clean and consistent.
The platform's data governance features make it particularly valuable for enterprises. You can set up approval workflows, audit data changes, and maintain version control—critical when multiple teams are working with the same data sources.
Automated Data Transformation Rules: Set up rules to standardize currency conversions, UTM parameter mapping, channel groupings, and metric calculations across all data sources.
500+ Data Connectors: Connect to virtually any marketing platform, analytics tool, or data source through native integrations or custom API connections.
Data Governance Controls: Implement approval workflows, track data lineage, and maintain audit logs for compliance and quality assurance.
Flexible Data Export Options: Send transformed data to your BI tool, data warehouse, spreadsheet, or any other destination through scheduled exports or real-time streaming.
Enterprise Security Compliance: Meet SOC 2, GDPR, and other security standards with enterprise-grade data handling and access controls.
Large marketing teams and enterprises with complex data infrastructure, multiple stakeholders, and strict data governance requirements. Especially valuable when you need to feed clean, standardized data to multiple downstream systems.
Custom enterprise pricing based on data volume, number of connectors, and specific feature requirements. Contact Funnel.io for a quote.
Best for: Marketing agencies creating polished, client-ready reports with minimal manual work
Whatagraph is a visual reporting platform designed specifically for agencies to create professional marketing reports that clients can understand immediately.
Whatagraph prioritizes presentation. While other tools focus on data extraction or analysis, Whatagraph assumes you know what metrics matter and helps you present them beautifully. The platform's drag-and-drop interface makes it easy to build visually appealing reports without design skills.
The white-label capabilities are particularly strong. You can customize every aspect of the report with your agency's branding, create client portals where they can access reports anytime, and even automate report delivery so clients receive updates without you lifting a finger.
White-Label Report Customization: Add your agency logo, colors, and branding to every report, creating a seamless client experience that reinforces your brand.
40+ Native Integrations: Connect major ad platforms, social media channels, analytics tools, and marketing platforms without third-party connectors.
Automated Report Scheduling: Set up reports to generate and send automatically on your chosen schedule—daily, weekly, or monthly—saving hours of manual work.
Cross-Channel Performance Widgets: Use pre-built widgets that combine data from multiple platforms, showing holistic performance without manual calculations.
Client Sharing Portals: Give clients secure access to their own dashboard where they can view reports, explore data, and track progress anytime.
Marketing agencies managing multiple clients who need to produce professional reports regularly. Works especially well for agencies where visual presentation and client communication are as important as the data itself.
Starts at $199/month. Higher tiers available for agencies managing more clients and requiring additional features.
Best for: Digital marketing agencies needing comprehensive reporting across SEO, PPC, social, and web analytics
AgencyAnalytics is an all-in-one reporting platform that combines data from 80+ marketing channels with built-in SEO auditing and client management tools.
AgencyAnalytics goes beyond data aggregation by including native SEO tools directly in the platform. You can run site audits, track keyword rankings, and monitor backlinks without switching to separate tools. This integration makes it particularly valuable for agencies offering full-service digital marketing.
The client management features are thoughtfully designed. Each client gets their own white-labeled dashboard with controlled access levels, and you can manage user permissions to show different team members only the data relevant to their role.
80+ Marketing Integrations: Connect ad platforms, social channels, email marketing tools, CRM systems, and analytics platforms through a unified interface.
Built-In SEO Auditing Tools: Run technical site audits, track keyword rankings, monitor backlinks, and analyze on-page SEO without needing separate tools.
White-Label Client Dashboards: Create fully branded dashboards for each client with your agency logo, colors, and custom domain.
Automated Report Generation: Schedule reports to generate and send automatically, with customizable templates for different service packages or client types.
Client User Management: Control exactly what each client sees with granular permission settings, and give team members role-based access to specific accounts.
Digital marketing agencies offering multiple services—SEO, PPC, social media, content marketing—who want one platform to handle reporting across all disciplines. Particularly useful for agencies with 5-50 clients.
Starts at $79/month for 5 campaigns. Pricing scales with the number of campaigns you're managing, with volume discounts for larger agencies.
Best for: Teams wanting real-time KPI dashboards with goal tracking and performance alerts
Databox is a real-time dashboard platform that syncs your marketing data continuously and sends alerts when metrics hit important thresholds.
Databox focuses on monitoring rather than reporting. Instead of generating weekly reports, you're watching live dashboards that update as data changes. The goal tracking feature lets you set targets for any metric, and the platform alerts you when you're off track or when you hit milestones.
The mobile app is genuinely useful. You can check your dashboards from anywhere, get push notifications when important metrics change, and share quick performance snapshots with your team without opening a laptop.
Real-Time Data Syncing: Your dashboards update continuously as new data arrives, giving you an always-current view of performance without manual refreshes.
Goal Tracking and Progress Alerts: Set targets for any metric and get automatic notifications when you're trending toward or away from your goals.
Performance Benchmarking: Compare your metrics against industry peers and similar companies to understand whether your performance is competitive.
Mobile Dashboard App: Access all your dashboards from iOS or Android devices with a clean mobile interface and push notifications for important changes.
100+ One-Click Integrations: Connect marketing platforms quickly through pre-built integrations that require minimal configuration.
Marketing teams that want to monitor performance in real time rather than reviewing historical reports. Works well for fast-moving companies where daily or hourly metric changes matter.
Free tier available with basic features. Paid plans start at $47/month for additional data sources, users, and advanced features.
Best for: Enterprise marketing operations teams managing reporting, workflows, and campaign execution in one platform
TapClicks is an enterprise marketing operations platform that combines reporting with workflow automation, order management, and campaign tracking.
TapClicks addresses the full marketing operations workflow, not just reporting. You can manage campaign orders, track deliverables, automate approval processes, and generate reports—all in one platform. This makes it particularly valuable for large teams or agencies where campaign execution and reporting are tightly connected.
The workflow automation capabilities set it apart. You can build custom workflows for campaign launches, budget approvals, report distribution, and other repetitive processes, reducing manual coordination across team members.
250+ Data Connectors: Integrate virtually any marketing platform, ad network, analytics tool, or data source through extensive native connectors.
Workflow Automation Tools: Create custom workflows for campaign approvals, budget allocation, report generation, and other marketing operations processes.
Order and Campaign Management: Track campaign orders, deliverables, timelines, and budgets alongside your reporting data in a unified system.
Enterprise-Grade Security: Meet compliance requirements with SOC 2 certification, role-based access controls, and audit logging.
Custom Data Transformations: Apply complex data transformation rules to standardize metrics, currencies, and naming conventions across all sources.
Large marketing teams, enterprises, and agencies with complex operations that extend beyond reporting into campaign management and workflow automation. Most valuable when you need to coordinate multiple team members across campaign planning, execution, and reporting.
Custom enterprise pricing based on team size, data volume, and specific feature requirements. Contact TapClicks for a detailed quote.
Best for: Teams wanting free, flexible data visualization without platform costs
Looker Studio is Google's free data visualization tool for creating custom marketing dashboards and interactive reports.
Looker Studio's biggest advantage is obvious: it's completely free. For small teams or businesses just starting with unified reporting, this removes the cost barrier entirely. You can connect multiple data sources, build custom dashboards, and share interactive reports without spending a dollar.
The native integration with Google products is seamless. If you're using Google Ads, Google Analytics 4, Search Console, or YouTube, data flows in automatically. The community connector marketplace extends this to hundreds of other platforms, though quality varies.
Free to Use: No subscription fees, no usage limits, no hidden costs—completely free for unlimited users and reports.
Native Google Product Integration: Connect Google Ads, Analytics 4, Search Console, YouTube, and other Google platforms with zero configuration.
Community Connector Marketplace: Access hundreds of third-party connectors for non-Google platforms, built by the community and verified by Google.
Shareable Interactive Reports: Create reports that viewers can interact with—filtering data, changing date ranges, and exploring metrics without editing permissions.
Custom Calculated Fields: Build your own metrics using formulas and calculations when pre-built metrics don't match your needs.
Small businesses, startups, and marketers on tight budgets who need basic unified reporting without platform costs. Works best when most of your data lives in Google products or when you have technical resources to set up community connectors.
Completely free. No paid tiers or premium features.
Best for: Marketers who want simple, fast dashboard creation without complexity
DashThis is a straightforward reporting tool focused on getting dashboards built quickly using preset templates for common marketing reports.
DashThis prioritizes simplicity over sophistication. You're not building complex data models or writing custom queries—you're selecting a template, connecting your accounts, and getting a working dashboard in minutes. This makes it ideal for marketers who find other platforms overwhelming.
The unlimited users feature on all plans is particularly valuable for agencies. You can give every team member and client access without worrying about per-seat pricing eating into your margins.
Preset Report Templates: Start with ready-made templates for common reporting needs—social media, PPC, SEO, email marketing—and customize from there.
34+ Native Integrations: Connect major marketing platforms through straightforward native integrations that require minimal setup.
Unlimited Users on All Plans: Add as many team members and clients as needed without additional per-user fees.
CSV Data Import Option: Upload data from platforms without native integrations using CSV files for manual data updates.
White-Label Options: Remove DashThis branding and add your own logo and colors to create branded reports for clients.
Small agencies and marketing teams who want to get reporting done quickly without learning complex platforms. Works well when you need standard reports for common channels rather than highly customized analytics.
Starts at $49/month for 3 dashboards. Additional dashboards available at higher tiers with unlimited users across all plans.
The right unified reporting tool depends on what you actually need from your marketing data. If you're trying to understand which campaigns drive real revenue and want AI-powered optimization recommendations, Cometly gives you attribution depth that goes beyond surface metrics. For teams that need raw data flexibility and want to build custom reports in spreadsheets or BI tools, Supermetrics provides that extraction layer.
Enterprise teams managing complex data governance should look at Funnel.io for its transformation capabilities and compliance features. Agencies focused on client presentation will find Whatagraph or AgencyAnalytics deliver the white-label reporting and client management features they need. If you want real-time monitoring with goal tracking, Databox keeps you connected to performance as it happens.
TapClicks makes sense for large operations where reporting intersects with campaign management and workflow automation. Teams on tight budgets can start with Looker Studio's free platform, especially if most data lives in Google products. And when simplicity matters more than sophistication, DashThis gets you reporting fast without overwhelming complexity.
The common thread across all these tools is ending the tab-switching nightmare. Instead of logging into five platforms to understand performance, you're looking at one view that shows where your budget works and where it doesn't. That clarity alone saves hours every week and leads to better decisions about where to invest your marketing spend.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
Learn how Cometly can help you pinpoint channels driving revenue.
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