Body And Soul Studios Unlocks Attribution Clarity and Better ROAS With Cometly

As the owner of Body And Soul Studios, Nic Asher faced a common but critical bottleneck: scaling ad campaigns without reliable attribution data.

Before Cometly, Nic was running paid traffic to drive bookings and sales — but couldn’t confidently identify which campaigns were actually working. The default tracking from Meta and Google wasn’t giving the full picture, and the uncertainty made it hard to justify increased spend or test new creative strategies.

“We were flying partially blind. We wanted to grow aggressively, but without clear data on what was working, scaling meant taking risks we couldn’t afford.”

It wasn’t just about wasted spend — it was about opportunity cost. Without attribution you can trust, you’re not just wasting money — you’re also leaving better-performing campaigns underfunded.

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Nic turned to Cometly for a more accurate and streamlined view of his marketing performance — and saw immediate clarity with three standout features:

• Accurate Attribution: Finally, Nic could see which ad sources, campaigns, and touchpoints were actually leading to conversions.
  
• Conversion API (CAPI): Server-side event tracking allowed better visibility and stronger signal strength back to the ad platforms — helping optimize ad delivery.
  
• Cometly Ads Manager + Report Builder: Pulled all performance data into one interface, with customizable reports to track what matters most.
  

“Having Cometly in place gave us confidence. We weren’t guessing anymore. We had real data behind every decision, and that changed the way we ran our ads.”

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After implementing Cometly, Nic saw a clear jump in confidence, efficiency, and results. The data finally made sense. Instead of over-relying on in-platform reporting, his team had full-funnel visibility into what was really happening — from click to customer.

Most importantly, Cometly helped create trust — not just internally, but with clients and collaborators.

“Good attribution means better decisions. And with better data, we were able to improve our ROAS and know where to put our money. No more second-guessing.”

Having reliable attribution allowed the team to:

• Scale ad spend strategically
  
• Cut out underperforming campaigns faster
  
• Track cost per result with clarity
  
• Improve conversations around budget and performance

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After gaining access to Cometly AI through the early access program, Nic began leveraging it to supercharge decision-making.

“We were already seeing good attribution and strong reporting, but with Cometly AI, we took it to another level.”

Instead of digging through reports or waiting for weekly analysis, Nic could now ask Cometly AI direct questions about campaign performance, and get instant answers like:

• “Which campaigns delivered the lowest CPA last week?”
  
• “Are there ad sets I should pause based on recent data?”
  
• “Where is budget being wasted across Facebook and Google?”
  

The AI served as a real-time assistant, helping the team move quicker and make smarter optimization decisions.

“With Cometly AI, we’re improving ROAS week over week. It gives us a strategic edge — like having a data analyst in the room at all times.”