Emerald Tide Financial Scales with Confidence Using Cometly + AI

As the CEO of Emerald Tide Financial, Neil Gronowetter was focused on growing client acquisition through paid advertising — but the journey wasn’t smooth. Scaling efforts were consistently held back by inconsistent performance data and a lack of visibility into underperforming campaigns.

“We were trying to scale, but we didn’t have the clarity we needed. Ad performance felt inconsistent, and we couldn’t see exactly where the problems were.”

Without accurate attribution, Neil’s team risked spending blindly — unable to confidently determine which campaigns were working and which were draining budget. The result was hesitation around scaling and a general lack of trust in the numbers they were seeing from ad platforms.

To bring clarity to their ad performance, Neil implemented Cometly — giving his team the tools to track spend with precision and make smarter decisions across their campaigns.

• Accurate Attribution: Gave Emerald Tide Financial a clear picture of which ads were driving results and which were falling short
  
• Poor Performer Identification: Helped the team quickly identify and cut underperforming ads before they ate up budget
  
• Reporting Confidence: Created a single source of truth for Neil to assess performance and confidently make budget decisions
  

“With Cometly, I finally had the correct visibility on ad cost and performance. That changed everything. I knew where to spend, and how to grow.”

No more second-guessing or making reactive decisions. With Cometly’s data, the team was empowered to make proactive optimizations based on real, reliable insights.

The results came quickly after Cometly was implemented:

• Improved ROAS from more efficient campaign decisions
  
• Fewer wasted ad dollars due to faster detection of poor performers
  
• More confidence in increasing ad budgets
  
• Stronger control over CAC and media spend planning
  

“We’re finally confident in our data, and that gives us the confidence to scale.”

What was once a guessing game is now a performance engine — where every dollar spent is backed by clear attribution, helping the business grow faster and smarter.

As Cometly AI rolled out to early access users, Neil began using it to support day-to-day decision-making, especially when managing multiple campaigns or reviewing performance on tight timelines.

“We use Cometly AI to guide how we scale ad spend. It gives us instant visibility into what’s working and what’s not — and that saves time and money.”

Now, instead of waiting for detailed reports or flipping through dashboards, Neil asks the AI things like:

• “Which campaigns are costing too much right now?”
  
• “Where is my ROAS highest this week?”
  
• “Which campaigns are safe to scale up based on recent results?”
  

The AI became a fast, trusted assistant in the scaling process, helping Neil spot inefficiencies, capitalize on high performers, and push more budget with confidence.