Event Tracking

Track specific events across your marketing funnel. Get valuable insights that can be used to optimize marketing strategies, and drive conversions.


Track specific events that are relevant to your business goals. By accurately tracking events across your marketing funnel and attributing back to the correct ads, you can measure the effectiveness of your digital ad campaigns and optimize budget for maximum ROI.

Analyze customer journey

Unlock the power of event tracking to gain insights into lead status, deal revenue, and buyer journeys. Analyzing customer journeys can help you optimize your marketing efforts, understand lead status, and maximize deal revenue.

Leverage event tracking to gain valuable insights into buyer behavior and uncover hidden opportunities and better understand what ads influence buyers to take action.

Feed Ad Platform’s AI

Cometly will track the events that matter most to your business and then send that highly accurate data back to the native ad channel to enrich their AI system with better data which will lead to better ad optimization and performance.

Bypass iOS 14 and Ad Blockers

The Comet Event system uses advanced fingerprint tracking technology to bypass ad blockers, cookie blockers and all iOS14 updates. Yes, Cometly will still be able to fully track a customer back to the correct ad for you even if that customer is using an incognito web browser.

Events Manager

Manage all of the events you want to track with your ads all in one place using the Events Manager. The Comet Events Manager will give you insights on how many events have been tracked overall and give you accurate insights that you no longer receive from the native ad platforms.

Ready to get better ad results?

Improve visibility. Feed AI for better ad optimization.