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Choosing the right marketing attribution platform comes down to more than just features—pricing structure can make or break your ROI. Whether you're a growing DTC brand spending $10K/month on ads or an enterprise running multi-million dollar campaigns, finding a platform that fits your budget while delivering accurate data is critical.
The challenge? Attribution platforms use wildly different pricing models. Some charge flat monthly fees. Others scale with ad spend or visitor volume. Many hide costs behind "contact us" forms, making it nearly impossible to compare apples to apples.
This guide breaks down the pricing plans of top attribution platforms, comparing what you get at each tier, hidden costs to watch for, and which pricing model works best for different business sizes. We've analyzed contract requirements, usage limits, and what's actually included versus sold as add-ons.
Best for: Mid-market to enterprise teams wanting AI-powered attribution without hidden tracking fees
Cometly is an AI-powered marketing attribution platform that combines server-side tracking, multi-touch attribution, and conversion sync in a single solution designed for teams managing complex, multi-channel campaigns.
Unlike platforms that charge extra for server-side tracking or limit conversion sync capabilities, Cometly includes these features in its base pricing. The AI Ads Manager analyzes your campaign data across channels and provides optimization recommendations based on actual conversion patterns, not surface-level metrics.
The platform's approach to pricing transparency stands out in a market where many competitors hide costs behind enterprise sales processes. You get access to comprehensive attribution modeling without worrying about per-seat charges or data volume overages that can balloon costs unexpectedly.
AI Ads Manager: Provides actionable optimization recommendations by identifying high-performing ads across all channels.
Server-Side Tracking: Captures accurate conversion data even with browser restrictions and ad blockers—included at no extra cost.
Conversion Sync: Feeds enriched conversion events back to Meta, Google, and other ad platforms to improve their AI targeting.
Multi-Touch Attribution: Tracks every customer touchpoint from first click to final conversion across all marketing channels.
Real-Time Dashboard: Access live campaign performance data with customizable attribution models and cohort analysis.
Marketing teams and agencies managing $50K+ monthly ad spend who need accurate attribution across multiple platforms. Particularly valuable for businesses frustrated with iOS tracking limitations or teams that have struggled with platforms charging separately for essential features like server-side tracking.
Custom pricing based on business needs and scale. Contact for a quote. The transparent approach means you'll know exactly what's included before signing—no surprise charges for tracking capabilities or data volume.
Best for: Shopify store owners seeking accessible entry-level attribution with creative analytics
Triple Whale is an ecommerce-focused attribution platform built specifically for Shopify stores, with particular strength in tracking creative performance across paid channels.
Triple Whale's native Shopify integration makes setup faster than most competitors. The platform automatically pulls order data, customer information, and product performance without complex API configurations. This simplicity appeals to growing DTC brands that need attribution without dedicating engineering resources.
The creative analytics feature helps ecommerce teams identify which ad creatives drive actual purchases, not just clicks. This matters when you're testing dozens of video ads and static images across Meta and TikTok simultaneously.
Shopify-Native Integration: One-click connection that syncs order data, customer segments, and product catalogs automatically.
Creative Performance Tracking: Analyzes which specific ad creatives generate revenue, helping teams scale winning assets.
Pixel and Server-Side Tracking: Combines browser-based and server-side methods for more complete data capture.
Cohort Analysis: Tracks customer lifetime value by acquisition cohort to measure long-term channel performance.
Slack Notifications: Sends real-time alerts for order spikes, tracking issues, or campaign performance changes.
Shopify store owners spending $10K-$100K monthly on paid ads who want straightforward attribution without enterprise complexity. Works well for teams focused primarily on Meta and Google Ads.
Starts around $129/month for smaller stores. Pricing scales with store revenue, typically increasing as monthly revenue crosses certain thresholds. Higher tiers unlock additional features and data retention.
Best for: Data-sophisticated DTC brands wanting media mix modeling alongside attribution
Northbeam combines multi-touch attribution with media mix modeling, offering a more comprehensive view of marketing effectiveness than traditional attribution platforms.
Northbeam's media mix modeling capability sets it apart from click-based attribution tools. While most platforms only track digital touchpoints, Northbeam can model the impact of channels that don't generate direct clicks—like influencer marketing, podcast sponsorships, or brand awareness campaigns.
The incrementality testing feature helps teams understand true lift versus baseline performance. This matters when you're trying to justify budget increases or evaluate whether a channel actually drives incremental revenue or just captures existing demand.
Media Mix Modeling: Statistical modeling that measures channel effectiveness even without direct tracking links.
Incrementality Testing: Built-in tools to run holdout tests and measure true incremental lift from campaigns.
Custom Attribution Windows: Flexible lookback periods that can extend beyond standard 7 or 30-day windows.
Cross-Device Tracking: Connects customer journeys across mobile, desktop, and tablet using probabilistic matching.
Forecasting Tools: Predictive models that estimate future performance based on historical attribution data.
Established DTC brands spending $250K+ monthly across diverse channels including influencer marketing, podcasts, and traditional media. Teams with dedicated analysts who can leverage advanced modeling capabilities.
Custom enterprise pricing only. Typically requires a demo and consultation. Pricing generally reflects the platform's positioning as an enterprise solution for data-mature organizations.
Best for: Omnichannel marketers tracking offline and traditional media alongside digital
Rockerbox is an omnichannel marketing attribution platform with particularly strong capabilities for tracking offline touchpoints and traditional media like TV and podcast advertising.
Rockerbox's offline attribution capabilities go beyond what most digital-first platforms offer. The platform can connect TV ad airings to website traffic spikes, track podcast promo code usage, and measure direct mail campaign impact—all within the same attribution framework as your digital channels.
The modular pricing structure lets teams pay only for the channels they actually use. If you're not running TV ads, you don't pay for TV attribution. This flexibility can make Rockerbox more cost-effective than all-in-one platforms that charge the same regardless of which features you need.
TV and Podcast Attribution: Connects traditional media exposures to digital conversions using timing analysis and promo codes.
Offline Touchpoint Tracking: Measures impact of direct mail, in-store promotions, and events on overall customer journeys.
Modular Channel Selection: Pay only for the specific channels you need to track rather than a one-size-fits-all package.
Journey Visualization: Visual mapping of customer paths showing how offline and online touchpoints interact.
Deduplication Logic: Sophisticated rules to avoid double-counting conversions across online and offline channels.
Brands running integrated campaigns across digital, TV, radio, podcast, and offline channels. Particularly valuable for companies with retail locations or those investing significantly in traditional media.
Modular pricing structure with a base platform fee plus add-ons for specific channels. Exact pricing requires consultation based on which channels and features you need.
Best for: High-ticket sellers and info product businesses with phone sales integration
Hyros is an attribution platform particularly popular with high-ticket sellers, course creators, and businesses that rely heavily on phone sales as part of their conversion funnel.
Hyros's call tracking integration is more sophisticated than most attribution platforms. The system can track which ad campaigns drive phone calls, record conversations for quality analysis, and attribute revenue back to specific ads even when the sale happens entirely offline.
The platform's long attribution windows—extending up to 180 days—make sense for businesses with extended sales cycles. When you're selling $5K coaching programs or enterprise software, customers rarely buy on first click. Hyros tracks these multi-month journeys more comprehensively than platforms optimized for quick ecommerce conversions.
Integrated Call Tracking: Tracks phone calls back to originating ad campaigns with call recording and analysis capabilities.
Extended Attribution Windows: Lookback periods up to 180 days for businesses with long consideration cycles.
AI Ad Optimization: Analyzes conversion patterns to identify scaling opportunities across campaigns.
High-Ticket Funnel Tracking: Designed specifically for multi-step funnels with webinars, application calls, and sales conversations.
Sales Team Integration: Connects CRM data with ad attribution to track which campaigns drive qualified sales conversations.
Coaches, course creators, agencies, and B2B companies selling high-ticket products or services where phone sales play a significant role. Works well for businesses with average order values above $1,000.
Pricing based on monthly ad spend. Typically starts around $199/month for businesses spending $10K-$25K monthly on ads, scaling up with higher spend levels.
Best for: B2B companies with strong CRM systems and multi-touch lead journeys
Ruler Analytics is a B2B-focused attribution platform with deep CRM integrations and visitor-level tracking designed for companies with longer, more complex sales cycles.
Ruler's CRM integrations with Salesforce, HubSpot, and other B2B platforms are more comprehensive than most attribution tools. The platform doesn't just track form fills—it follows leads through your entire pipeline, attributing revenue back to original touchpoints even when deals close months later.
The visitor-level tracking provides granular insight into how individual prospects interact with your site across multiple sessions before converting. This matters in B2B where a single lead might visit your site 15 times, download three resources, and attend a webinar before requesting a demo.
Deep CRM Integrations: Bi-directional sync with Salesforce, HubSpot, Pipedrive, and other B2B CRMs for closed-loop reporting.
Call Tracking: Tracks inbound calls back to marketing campaigns with dynamic number insertion.
Form Tracking: Captures form submissions and connects them to the visitor's entire journey history.
Revenue Attribution: Tracks deals through your pipeline and attributes closed revenue to marketing touchpoints.
Marketing-Qualified Lead Scoring: Helps identify which channels generate the highest-quality leads based on conversion rates.
B2B companies with established CRM systems, sales teams, and lead nurturing processes. Particularly valuable for businesses with average sales cycles longer than 30 days.
Per-visitor pricing model starting around £179/month (approximately $220 USD). Pricing scales based on monthly website traffic volume, with higher tiers accommodating more visitors and unlocking additional features.
Best for: Subscription businesses focused on lifetime value and cohort analysis
Wicked Reports specializes in attribution for subscription businesses, with particular strength in tracking lifetime value and analyzing customer cohorts over extended periods.
Wicked Reports understands that for subscription businesses, the first purchase is just the beginning. The platform tracks not just initial acquisition cost but lifetime value by cohort, helping you understand which channels bring customers who stick around versus those who churn quickly.
The email attribution capabilities are more sophisticated than most platforms. Wicked Reports can track how email sequences contribute to both initial conversions and ongoing subscription renewals, providing a complete picture of email's role in customer lifetime value.
LTV-Based Attribution: Tracks customer lifetime value by acquisition source, showing which channels bring the most valuable long-term customers.
Cohort Analysis: Groups customers by acquisition date and channel to compare retention and value over time.
Subscription Revenue Tracking: Specifically designed to handle recurring revenue models with accurate churn and expansion tracking.
Email Attribution: Tracks email campaign contribution to both new customer acquisition and existing customer retention.
Multi-Currency Support: Handles international subscription businesses with multiple currency tracking and conversion.
SaaS companies, membership sites, subscription box services, and other businesses where customer lifetime value matters more than first-purchase revenue. Works well for companies with monthly recurring revenue models.
Flat monthly pricing starting around $250/month. Unlike platforms that charge based on revenue or traffic, Wicked Reports uses predictable monthly fees that don't scale dramatically as your business grows.
Best for: Large enterprises with complex multi-channel campaigns and custom requirements
Attribution is an enterprise-grade multi-channel attribution platform designed for large-scale advertisers with sophisticated measurement needs and substantial budgets.
Attribution's enterprise focus means the platform can handle data volumes and complexity that overwhelm smaller tools. If you're managing hundreds of campaigns across dozens of channels with millions in monthly spend, the platform's infrastructure can process and model that data without performance degradation.
The custom modeling capabilities let data teams build attribution models tailored to their specific business rather than relying on preset models. This flexibility matters for enterprises with unique customer journeys or industry-specific conversion patterns that don't fit standard templates.
Full-Funnel Attribution: Tracks customer journeys from awareness through consideration to conversion across all channels.
Cross-Channel Analysis: Unified reporting across paid search, social, display, affiliate, email, and offline channels.
Custom Modeling: Build proprietary attribution models based on your specific business logic and conversion patterns.
Enterprise Integrations: Connects with enterprise marketing clouds, data warehouses, and business intelligence tools.
Data Governance: Enterprise-grade security, access controls, and compliance features for regulated industries.
Large enterprises spending seven figures or more annually on marketing with dedicated analytics teams. Companies in regulated industries requiring specific data governance and security controls.
Custom enterprise contracts only. Pricing requires consultation and is typically structured as annual agreements. The platform's enterprise positioning means costs reflect the scale and complexity it's designed to handle.
Best for: B2B SaaS companies with complex sales cycles and account-based strategies
Dreamdata is a B2B revenue attribution platform specifically designed for SaaS companies dealing with long sales cycles, multiple decision-makers, and account-based marketing approaches.
Dreamdata's account-based attribution recognizes that in B2B SaaS, you're not selling to individuals but to companies. The platform groups all touchpoints from multiple people at the same organization, providing a unified view of how accounts progress through your funnel rather than treating each contact as a separate lead.
The free tier is genuinely useful—not just a trial but a fully functional version suitable for small teams. This lets early-stage SaaS companies start tracking attribution properly without budget constraints, then scale into paid plans as they grow.
Free Tier Available: Functional free plan for small teams, not just a limited trial—includes core attribution features.
Account-Based Attribution: Groups all contacts from the same company to provide account-level journey tracking.
Content Attribution: Tracks which blog posts, guides, and resources influence pipeline and revenue.
Pipeline Analytics: Connects marketing touchpoints to pipeline creation and revenue close, not just lead generation.
Multi-Touch Models: Multiple attribution models available including first-touch, last-touch, linear, and custom weighted models.
B2B SaaS companies with sales cycles longer than 30 days, especially those using account-based marketing strategies. Valuable for teams that need to prove marketing's impact on pipeline and revenue, not just lead volume.
Free tier for small teams with basic needs. Paid plans start around $999/month, scaling based on the number of accounts tracked and advanced features required.
The right attribution platform depends less on features and more on how pricing aligns with your business model and growth trajectory. For growing ecommerce brands on Shopify, Triple Whale's accessible entry pricing makes it easy to start tracking without major commitment. B2B companies with complex sales cycles should explore Dreamdata's free tier to test account-based attribution before investing in paid plans.
High-ticket sellers often find Hyros's ad-spend-based model aligns naturally with their economics—as ad spend grows, so does the platform investment proportionally. Subscription businesses benefit from Wicked Reports' flat pricing that doesn't penalize growth the way per-visitor or revenue-based models can.
For teams wanting comprehensive AI-powered attribution with transparent pricing and no hidden fees for essential features like server-side tracking or conversion sync, Cometly delivers enterprise-grade capabilities at mid-market prices. The platform's approach to including critical features in base pricing—rather than selling them as expensive add-ons—makes total cost of ownership more predictable.
Before committing to any platform, request demos from your top two or three choices. Ask specifically about overage charges, contract length requirements, implementation timelines, and what happens to your data if you cancel. Many platforms lock you into annual contracts with auto-renewal clauses, so understand the commitment before signing.
Watch for hidden costs that aren't obvious in initial pricing discussions. Some platforms charge separately for server-side tracking, additional user seats, data retention beyond 90 days, or integration with specific ad platforms. Others have traffic or conversion volume limits where exceeding thresholds triggers significant price increases.
The best attribution platform isn't the one with the most features—it's the one whose pricing model scales sustainably with your business while providing the specific data you need to make better marketing decisions. Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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