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Choosing the right attribution software is a significant investment decision—one that impacts how you understand marketing performance, allocate budgets, and scale campaigns. The good news? Most leading attribution platforms offer free trials, letting you test features, integrations, and data accuracy before committing.
This guide covers top attribution tools with free trials, from AI-powered multi-touch platforms to simpler analytics solutions. We've evaluated each based on trial length, feature access during trial, ease of setup, and what you can realistically test before the trial ends.
Best for: Marketers running multi-platform campaigns who need AI-powered optimization recommendations
Cometly is an AI-powered marketing attribution platform that tracks the complete customer journey across all channels with server-side tracking.
Cometly captures every touchpoint from ad clicks to CRM events, giving you a complete view of what's actually driving revenue. The platform's server-side tracking means you're not relying on cookies or pixels that break with iOS updates—you get accurate data regardless of browser restrictions.
The AI Ads Manager analyzes your campaign data and provides specific optimization recommendations, showing you which ads and audiences to scale. Instead of guessing which campaigns work, you get data-driven insights that connect marketing spend directly to revenue.
AI Ads Manager: Identifies high-performing ads across every channel and recommends scaling opportunities based on actual conversion data.
Server-Side Tracking: Captures accurate attribution data without relying on cookies, solving iOS tracking limitations.
Multi-Touch Attribution: Shows every touchpoint in the customer journey, from first click to final conversion.
Conversion Sync: Sends enriched conversion data back to Meta, Google, and other ad platforms to improve their AI targeting.
Real-Time Analytics: Access live campaign performance data across all channels in a unified dashboard.
Digital marketers and agencies managing campaigns across multiple ad platforms who want accurate attribution data and AI-driven optimization recommendations. Particularly valuable for teams struggling with iOS tracking gaps or those spending over $10,000 monthly on ads.
Custom pricing based on ad spend and tracking volume. Free trial available through a demo request, where you can test the platform with your actual campaign data.
Best for: Shopify ecommerce brands needing quick profit and LTV insights
Triple Whale is an ecommerce-focused attribution platform built specifically for Shopify stores with streamlined profit analytics.
Triple Whale was designed with Shopify merchants in mind, offering native integration that pulls in product costs, shipping, and other expenses to calculate true profit per channel. The summary dashboard gives you a quick snapshot of daily performance without digging through multiple reports.
The first-party pixel helps recover some attribution accuracy lost to iOS changes, though it's not as comprehensive as server-side solutions. Creative performance tracking shows which ad creatives drive the most profit, not just clicks.
First-Party Pixel: Tracks customer behavior directly on your site to improve attribution accuracy.
Profit Analytics: Automatically calculates profit by factoring in COGS, shipping, and ad spend.
LTV Tracking: Shows customer lifetime value by acquisition source and cohort.
Creative Analysis: Identifies which ad creatives generate the highest ROI across campaigns.
Summary Dashboard: Single-screen view of key metrics for quick daily checks.
Shopify store owners running paid ads who need to understand profit metrics quickly. Works best for brands doing $50,000+ in monthly revenue with multiple ad channels.
Starts around $129/month with pricing tiers based on monthly orders. Free trial available to test integrations and dashboard features.
Best for: Ecommerce brands combining attribution data with media mix modeling
Northbeam is an attribution platform that uses machine learning to model marketing impact and optimize budget allocation.
Northbeam combines multi-touch attribution with media mix modeling, giving you two different perspectives on campaign performance. The machine learning models analyze historical data to predict which channels will drive the best results as you scale.
Incrementality testing helps you understand which campaigns are actually driving new customers versus just capturing demand that would have happened anyway. The platform's cross-channel budget optimizer suggests where to shift spend for maximum return.
ML Attribution Models: Machine learning analyzes patterns to assign credit more accurately than rule-based models.
Media Mix Modeling: Combines with attribution data to show broader marketing impact including brand effects.
Incrementality Testing: Measures true lift from campaigns through controlled experiments.
Budget Optimization: Recommends budget shifts across channels based on predicted performance.
Custom Attribution Windows: Set different lookback periods for different channels based on your customer journey.
Ecommerce brands spending $100,000+ monthly on ads who want sophisticated modeling beyond basic attribution. Teams that understand marketing analytics and want deeper insights into channel effectiveness.
Custom pricing typically based on monthly ad spend. Trial available for qualified prospects, usually after an initial demo to ensure fit.
Best for: Enterprise brands measuring both online and offline marketing channels
Rockerbox is an enterprise attribution platform that unifies digital, TV, podcast, and offline channel measurement in one system.
Rockerbox handles omnichannel attribution at scale, including channels that other platforms ignore. TV and podcast measurement connects traditional media to online conversions, showing how upper-funnel awareness drives lower-funnel results.
The customer journey visualization maps complex paths across multiple touchpoints and channels, making it easier to understand how different marketing activities work together. Enterprise-grade data infrastructure handles massive volumes without performance issues.
Omnichannel Attribution: Unified measurement across digital ads, TV, podcast, direct mail, and offline channels.
TV and Podcast Tracking: Connects traditional media exposure to website visits and conversions.
Journey Visualization: Maps customer paths across multiple touchpoints with interactive flow diagrams.
Flexible Modeling: Choose from multiple attribution models or create custom rules based on your business logic.
Enterprise Infrastructure: Handles high data volumes with robust security and compliance features.
Enterprise marketing teams running campaigns across many channels including traditional media. Brands spending millions annually who need a single source of truth for all marketing measurement.
Enterprise pricing based on company size and data volume. Demo and trial available for qualified enterprise prospects.
Best for: B2B companies tracking phone calls and form submissions to closed revenue
Ruler Analytics is a B2B attribution platform with built-in call tracking and deep CRM integration for revenue attribution.
Ruler Analytics solves a major B2B attribution challenge: connecting phone calls back to the marketing source. The built-in call tracking assigns each call to the original campaign, then syncs that data to your CRM when deals close.
Form submission tracking works similarly, capturing the full journey from first touch through form fill to closed deal. The CRM revenue sync pulls actual deal values back into attribution reports, showing true ROI instead of just lead counts.
Call Tracking Attribution: Dynamic number insertion tracks which campaigns drive phone leads and assigns them to marketing sources.
Form Tracking: Captures form submissions with full visitor journey data attached.
CRM Revenue Sync: Pulls closed deal values from CRMs like Salesforce and HubSpot for true revenue attribution.
Multi-Touch Models: Choose from first-touch, last-touch, linear, or custom attribution models.
Offline Conversion Tracking: Connects in-person sales and events back to digital marketing sources.
B2B companies with sales teams who handle phone leads and need to prove marketing ROI to closed revenue. Works well for professional services, SaaS, and high-ticket B2B products.
Starts around $199/month with pricing based on call volume and features. 14-day free trial available with full feature access.
Best for: Subscription businesses tracking customer lifetime value by acquisition source
Wicked Reports specializes in cohort-based attribution and LTV tracking for subscription and continuity businesses.
Wicked Reports analyzes cohorts based on acquisition date and source, showing how customer value develops over time. This matters for subscription businesses where initial purchase value doesn't tell the full story—you need to see retention and expansion revenue.
Email and SMS attribution tracks the ongoing impact of retention campaigns, not just acquisition. The platform connects subscription renewals, upsells, and churn back to original marketing sources, giving you true LTV by channel.
Cohort LTV Attribution: Groups customers by acquisition date and source to track lifetime value development.
Email and SMS Tracking: Attributes retention revenue to specific email campaigns and SMS sequences.
Subscription Revenue: Tracks recurring revenue, renewals, and churn by marketing source.
First-Party Data: Collects attribution data directly without relying on third-party cookies.
ROI Reporting: Shows true return on ad spend including subscription lifetime value, not just initial purchase.
Subscription box companies, membership sites, and continuity businesses where customer lifetime value matters more than initial conversion value. Brands with strong email and SMS retention strategies.
Starts around $250/month with pricing based on monthly order volume. Trial available to test cohort tracking and LTV calculations with your data.
Best for: Teams wanting straightforward multi-touch attribution without complex setup
Attribution App offers clean multi-touch attribution with quick implementation and an intuitive interface.
Attribution App focuses on simplicity—you can get set up and see attribution data within hours, not days. The interface is clean and focused, showing you the essential metrics without overwhelming you with options.
Multi-touch attribution models are built in, letting you compare first-touch, last-touch, linear, and time-decay models side by side. Custom attribution windows let you adjust lookback periods to match your typical sales cycle.
Multi-Touch Models: Compare different attribution models to understand how credit distribution affects channel evaluation.
Quick Setup: Connect ad platforms and analytics tools in minutes with pre-built integrations.
Ad Platform Integration: Pulls data from Google Ads, Facebook Ads, and other major platforms automatically.
Custom Windows: Set different attribution windows for different conversion types or customer segments.
Team Collaboration: Share reports and dashboards with team members with different permission levels.
Small to mid-sized marketing teams who want reliable attribution data without the complexity of enterprise platforms. Teams new to attribution who need to start seeing results quickly.
Starts around $99/month with straightforward pricing tiers. Free trial available with full feature access to test setup and reporting.
Best for: B2B SaaS companies with account-based marketing and long sales cycles
Dreamdata is a B2B revenue attribution platform designed specifically for complex, multi-stakeholder buying processes.
Dreamdata handles account-based attribution, tracking all interactions across multiple contacts within a target account. This matters in B2B where purchasing decisions involve many stakeholders—you need to see the full account journey, not just individual leads.
The platform maps B2B customer journeys that span months, connecting early awareness touches to mid-funnel engagement and final deal closure. Pipeline and revenue attribution shows which campaigns influence opportunities at each stage, not just initial lead generation.
Account-Based Attribution: Tracks all touchpoints across multiple contacts within target accounts.
B2B Journey Mapping: Visualizes complex buying processes with multiple stakeholders and long timelines.
Pipeline Attribution: Shows marketing influence on pipeline creation and deal progression through stages.
Content Attribution: Tracks which content assets influence deals at different stages.
CRM Integration: Deep integration with Salesforce and HubSpot to sync opportunity and revenue data.
B2B SaaS companies with sales cycles over 30 days and deal values over $5,000. Marketing teams running account-based marketing programs who need to prove impact on pipeline and revenue.
Free tier available with basic features. Paid plans start at $999/month for full attribution capabilities and deeper integrations.
Best for: High-ticket funnels and information product businesses with complex customer journeys
Hyros is an AI ad tracking platform focused on long attribution windows and high-ticket sales processes.
Hyros specializes in tracking customers through extended consideration periods, which matters for high-ticket offers where people don't buy on first visit. The AI-powered tracking connects touches across weeks or months, showing which early interactions led to eventual purchases.
Print tracking connects direct mail campaigns to online conversions, useful for info product businesses using multi-channel approaches. Call tracking integration captures phone sales and connects them back to original ad sources.
AI Ad Tracking: Machine learning identifies patterns in long customer journeys to assign attribution more accurately.
Long Attribution Windows: Track customer journeys over 60-90 days or longer for high-ticket sales cycles.
Print Tracking: Connect direct mail campaigns to online conversions with unique tracking codes.
Call Integration: Sync call tracking data to attribute phone sales to marketing sources.
Funnel Optimization: Analyze multi-step funnels to identify drop-off points and optimization opportunities.
Coaches, consultants, course creators, and info product businesses selling high-ticket offers. Companies using multi-channel approaches including direct mail and phone sales.
Starts around $199/month with pricing based on tracked conversions. Trial available through application process to ensure platform fit.
The best attribution software for your trial depends on your specific use case. Cometly stands out for comprehensive multi-platform attribution with AI-powered optimization recommendations—particularly valuable if you're managing campaigns across multiple ad platforms and need accurate data despite iOS tracking limitations.
For ecommerce brands, Triple Whale offers quick Shopify integration and profit-focused analytics, while Northbeam provides more sophisticated modeling for larger ad budgets. B2B companies should look at Ruler Analytics for call tracking and CRM integration, or Dreamdata for account-based attribution with long sales cycles.
Subscription businesses benefit from Wicked Reports' cohort-based LTV tracking, and high-ticket info product sellers will find Hyros' long attribution windows useful. Attribution App works well for teams wanting straightforward multi-touch attribution without complexity, while Rockerbox handles enterprise needs including offline channel measurement.
When testing your trial, use real campaign data from the start. Connect your actual ad accounts and conversion tracking—don't just explore the interface. This reveals true integration quality and data accuracy. Focus on testing the specific attribution models you'll use and verify that the platform captures your key conversion events correctly.
Most trials last 7-14 days, which means you need to move quickly. Set up integrations on day one, let data flow for a few days, then analyze the attribution reports to see if they match your understanding of campaign performance. Compare the platform's attribution to your existing analytics to spot any major discrepancies.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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