.svg)
Choosing attribution software isn't just about features—it's about finding a pricing model that scales with your business without eating into your ad budget. Whether you're a lean startup tracking your first campaigns or an enterprise managing millions in ad spend, the right pricing structure can mean the difference between ROI clarity and budget bloat. Here are the top attribution platforms compared across pricing tiers, included features, and value for different business sizes.
Best for: Marketers who want AI-powered attribution that scales with ad spend and improves platform optimization.
Cometly is an AI-powered marketing attribution platform that tracks every touchpoint from ad clicks to CRM events, with server-side tracking and conversion sync to feed better data back to ad platforms.
Cometly stands out with its AI-driven approach to attribution. Instead of just showing you what happened, it actively recommends which ads and campaigns to scale based on complete customer journey data. The platform enriches every conversion event before syncing it back to Meta, Google, and other ad platforms—meaning your ad algorithms get better data to optimize with.
The server-side tracking architecture solves the iOS tracking challenges that plague pixel-based solutions. You capture accurate data even when browser restrictions would normally block it, giving you confidence in your numbers when making budget decisions.
AI-Powered Attribution Recommendations: Get specific guidance on which campaigns and creatives are driving real revenue, not just surface-level metrics.
Server-Side Tracking: Bypass browser limitations and capture accurate conversion data across all devices and platforms.
Conversion Sync: Feed enriched conversion events back to Meta, Google, and other platforms to improve their targeting and optimization algorithms.
Multi-Touch Attribution Models: Compare first-click, last-click, linear, and custom attribution models to understand the full customer journey.
Real-Time Analytics Dashboard: Monitor campaign performance and attribution data as it happens, not hours or days later.
Growth-minded marketers and agencies who manage multi-channel campaigns and want to move beyond vanity metrics to revenue-driven decisions. Particularly valuable for teams running significant ad spend across Meta, Google, and other platforms who need accurate attribution despite iOS limitations.
Tiered pricing based on tracked ad spend, making it accessible for growing businesses while scaling with enterprise needs. Contact for custom enterprise pricing tailored to your specific ad spend volume and feature requirements.
Best for: Shopify-native e-commerce brands tracking creative performance across paid channels.
Triple Whale is an e-commerce-focused attribution platform built primarily for Shopify brands, offering unified analytics across paid channels with creative performance insights.
Triple Whale is purpose-built for the Shopify ecosystem, which means setup takes minutes instead of days. The platform automatically pulls data from your store and connects it with your ad accounts, giving you immediate visibility into which products and creatives are driving sales.
The creative analytics feature is particularly valuable for DTC brands running multiple ad variations. You can see exactly which images, videos, and copy combinations generate the best ROAS, then feed those insights directly back into your creative production process.
Shopify-Native Integration: One-click setup that automatically syncs your store data with advertising platforms for instant attribution visibility.
Creative Analytics: Track performance at the individual creative level to identify winning ad variations and scale what works.
Pixel-Based and Server-Side Tracking: Dual tracking methods to capture conversions across different browsers and devices.
Customer Journey Visualization: See the complete path from first ad click to purchase, including all touchpoints in between.
Industry Benchmarking: Compare your metrics against similar brands to understand where you stand in your vertical.
Shopify-based DTC brands and e-commerce marketers who need quick implementation and want to optimize creative performance alongside attribution data. Ideal for teams running significant social media advertising.
Starts around $129/month for the Growth tier, with pricing scaling based on monthly revenue tracked. Higher tiers unlock additional features like advanced attribution models and priority support.
Best for: Data-savvy teams wanting hybrid MMM and multi-touch attribution modeling.
Northbeam is a machine learning attribution platform combining media mix modeling with multi-touch attribution for a hybrid approach to marketing measurement.
Northbeam takes a sophisticated approach by blending traditional media mix modeling with modern multi-touch attribution. This hybrid methodology gives you both the top-down strategic view of channel effectiveness and the granular customer journey insights you need for tactical optimization.
The machine learning models continuously improve as they ingest more data, meaning your attribution accuracy gets better over time. The platform can identify patterns and incrementality that rule-based attribution systems miss entirely.
MMM + MTA Hybrid Modeling: Combine aggregate-level media mix insights with user-level multi-touch attribution for comprehensive measurement.
Predictive Budget Allocation: Get AI-driven recommendations on how to redistribute budget across channels for maximum impact.
Cross-Channel Attribution: Track performance across paid social, search, display, email, and organic channels in one unified view.
Custom Attribution Windows: Set flexible lookback periods that match your actual sales cycle length.
Incrementality Testing: Run controlled experiments to measure true lift from your marketing activities.
Mid-market to enterprise brands with sophisticated marketing teams who want statistical rigor in their attribution modeling. Best suited for companies with diverse channel mixes and the budget to invest in advanced analytics.
Custom pricing based on ad spend volume, typically starting in the mid-four figures monthly. The investment reflects the platform's enterprise-grade modeling capabilities and dedicated support.
Best for: Omnichannel brands tracking TV, podcast, and traditional media alongside digital.
Rockerbox is an omnichannel attribution platform specializing in tracking both digital and traditional media including TV, podcast, and direct mail campaigns.
Rockerbox excels at connecting offline marketing activities to online conversions—a notoriously difficult measurement challenge. If you're running TV spots, podcast sponsorships, or direct mail campaigns alongside your digital efforts, Rockerbox can show you how these channels work together to drive results.
The platform functions as a marketing data warehouse, centralizing all your campaign data in one place. This eliminates the spreadsheet gymnastics most teams do to compare performance across disconnected channels.
TV and Podcast Attribution: Track conversions from traditional media placements using promo codes, custom URLs, and time-decay modeling.
Offline-to-Online Tracking: Connect direct mail, print, and other offline campaigns to digital conversions and revenue.
Marketing Data Warehouse: Centralize all campaign data from every channel into a single source of truth for analysis.
Custom Attribution Models: Build attribution logic that reflects your unique business model and customer journey.
Incrementality Measurement: Understand true lift from each channel, not just correlated conversions.
Established brands with significant ad budgets across both digital and traditional media channels. Typically suited for companies spending $5M+ annually on advertising who need unified measurement across diverse channel mixes.
Custom pricing tailored to your specific channel mix and data volume. The platform is positioned as an enterprise solution with pricing to match the comprehensive measurement capabilities.
Best for: High-ticket businesses with long sales cycles needing extended attribution windows.
Hyros is an attribution platform designed for high-ticket businesses with long sales cycles, offering extended attribution windows and call tracking integration.
Hyros is built specifically for businesses where the sale doesn't happen immediately after the ad click. With attribution windows extending up to a year, you can track prospects who take weeks or months to convert—crucial for high-ticket coaching, consulting, or B2B services.
The call tracking integration is particularly powerful for businesses that close deals over the phone. Hyros connects phone conversations back to the original ad that started the customer journey, giving you complete visibility into your sales funnel.
Long Attribution Windows: Track conversions up to one year after the initial touchpoint, perfect for extended consideration periods.
Call Tracking Integration: Attribute phone call conversions back to specific ads and campaigns that generated the lead.
AI Ad Optimization: Get automated recommendations on which campaigns to scale based on long-term conversion patterns.
Print Tracking Capabilities: Connect offline marketing materials to online conversions using unique identifiers.
CRM Integrations: Sync with your sales CRM to track deals through the entire pipeline, not just initial conversion.
High-ticket coaches, consultants, agencies, and B2B service providers with sales cycles longer than 30 days. Ideal for businesses where phone sales are a primary conversion method.
Starts around $199/month for basic plans, with pricing scaling based on tracked revenue volume. Higher tiers unlock additional features like advanced AI optimization and priority support.
Best for: Subscription businesses tracking customer lifetime value and long-term channel ROI.
Wicked Reports is an attribution platform focused on customer lifetime value tracking, helping brands understand the true long-term ROI of their acquisition channels.
Wicked Reports shifts the attribution conversation from first purchase to lifetime value. Instead of just knowing which ad drove the initial sale, you see which channels bring customers who stick around, upgrade, and generate the most revenue over time.
This LTV-focused approach is transformative for subscription businesses and brands with strong repeat purchase rates. You might discover that a channel with higher acquisition costs actually delivers better customers who generate 3x more lifetime revenue.
LTV-Based Attribution: Track customer lifetime value by acquisition channel to understand true long-term ROI, not just initial conversion metrics.
Cohort Analysis: Compare customer cohorts by acquisition source, campaign, or time period to identify trends in retention and value.
Email and SMS Attribution: Track conversions from marketing automation campaigns alongside paid advertising channels.
Subscription Revenue Tracking: Monitor recurring revenue patterns and churn by acquisition source for subscription businesses.
First-Party Data Focus: Build attribution on your own customer data rather than relying on third-party cookies or pixels.
Subscription-based businesses, membership sites, and e-commerce brands with strong repeat purchase rates who need to optimize for customer lifetime value rather than just initial conversion.
Starts around $250/month with pricing tiers based on features and contact volume. Higher plans include additional attribution models, integrations, and reporting capabilities.
Best for: Lead generation businesses connecting marketing touchpoints to closed revenue.
Ruler Analytics is a lead generation attribution platform that connects marketing touchpoints to revenue, with strong call tracking and form submission tracking capabilities.
Ruler Analytics excels at closing the loop between marketing activities and actual revenue for lead-based businesses. The platform tracks a prospect from their first website visit through every touchpoint, then connects that journey to the final deal value in your CRM.
The call tracking integration is particularly sophisticated, capturing not just that a call happened, but connecting it to the specific marketing source that generated the lead. This gives sales-driven businesses the visibility they've always lacked into which campaigns actually drive revenue.
Call Tracking Attribution: Track phone calls back to specific marketing sources, campaigns, and keywords that generated the lead.
Form Tracking Integration: Automatically attribute form submissions to their originating marketing touchpoints across your website.
CRM Revenue Attribution: Connect closed deals in your CRM back to the marketing channels that generated those opportunities.
Multi-Touch Journey Mapping: Visualize the complete customer journey from first visit through all touchpoints to conversion.
Marketing-Sourced Revenue Reports: Prove marketing's impact by showing actual revenue generated, not just leads or conversions.
B2B companies, professional services firms, and lead generation businesses that close deals through sales teams and need to prove marketing's revenue impact.
Starts around $199/month for the Small Business tier, with pricing scaling based on call volume and feature requirements. Enterprise plans include advanced integrations and dedicated support.
Best for: Teams wanting accessible multi-touch attribution without enterprise complexity or cost.
Attribution App is a straightforward multi-touch attribution platform offering accessible pricing for teams looking to move beyond last-click without enterprise complexity.
Attribution App removes the intimidation factor from multi-touch attribution. The platform offers the core functionality you need—tracking customer journeys and comparing attribution models—without the overwhelming feature sets and price tags of enterprise solutions.
Implementation is refreshingly simple. Most teams can get up and running in a day rather than weeks, making it an ideal first attribution platform for growing businesses ready to graduate from basic analytics.
Multi-Touch Attribution Models: Compare first-click, last-click, linear, time-decay, and position-based models to understand channel contribution.
Customer Journey Visualization: See the complete path prospects take from first interaction to conversion.
Ad Platform Integrations: Connect with major advertising platforms to automatically pull campaign data and match it to conversions.
Conversion Path Analysis: Identify common patterns in how customers discover and convert through your marketing funnel.
Simple Implementation: Quick setup process that doesn't require extensive technical resources or lengthy onboarding.
Small to mid-sized marketing teams ready to move beyond last-click attribution but not yet needing enterprise-level features or sophistication. Great for businesses testing attribution before committing to higher-tier solutions.
Competitive entry-level pricing designed for accessibility. Contact for current rates based on your conversion volume and integration requirements.
Best for: B2B companies with complex, multi-stakeholder sales cycles needing account-based attribution.
Dreamdata is a B2B revenue attribution platform built for companies with long, complex sales cycles, offering account-based attribution and pipeline analytics.
Dreamdata understands that B2B buying isn't linear. Multiple stakeholders research independently, touchpoints span months, and the "conversion" is a six-figure contract, not a product purchase. The platform's account-based approach tracks all interactions across an entire organization, not just individual users.
The pipeline velocity analytics help you understand not just which channels generate opportunities, but which ones move deals through your sales stages faster. This insight is invaluable for optimizing both marketing spend and sales enablement efforts.
Account-Based Attribution: Track all marketing interactions across an entire company account, not just individual contacts.
B2B Customer Journey Mapping: Visualize complex buying journeys with multiple stakeholders and extended timelines.
Pipeline Velocity Analytics: Understand which marketing channels not only generate opportunities but accelerate deal progression.
Content Attribution: Track which blog posts, whitepapers, and resources influence deals throughout the sales cycle.
B2B Sales Tool Integration: Connect with Salesforce, HubSpot, and other B2B CRMs to tie marketing activity to closed revenue.
B2B SaaS companies, enterprise software vendors, and professional services firms with sales cycles longer than 30 days and deal values that justify sophisticated attribution.
Free tier available for basic functionality. Paid plans start around $999/month for the Team tier, with pricing scaling based on tracked accounts and feature requirements.
The right attribution software comes down to three factors: your business model, your sales cycle, and your current ad spend.
For e-commerce brands on Shopify looking to optimize creative performance, Triple Whale offers the fastest path to value with native integration. If you're running omnichannel campaigns including TV or podcast advertising, Rockerbox's offline tracking capabilities justify the enterprise investment.
High-ticket businesses with long sales cycles should prioritize platforms like Hyros or Dreamdata that handle extended attribution windows and complex buyer journeys. Subscription businesses optimizing for lifetime value will find Wicked Reports' LTV-focused approach transformative for budget allocation decisions.
For teams ready to move beyond last-click attribution without enterprise complexity, Attribution App provides an accessible entry point. Lead generation businesses closing deals through sales teams need Ruler Analytics' CRM integration to prove marketing's revenue impact.
If you're managing significant multi-channel ad spend and need AI-powered optimization alongside accurate attribution, Cometly delivers the complete package—tracking every touchpoint while actively improving your ad platform performance through conversion sync.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
Learn how Cometly can help you pinpoint channels driving revenue.
.svg)
Network with the top performance marketers in the industry
