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Choosing the right conversion tracking tool isn't just about features—it's about finding pricing that scales with your business without surprise costs eating into your ad spend. Whether you're a solo marketer testing your first campaigns or an agency managing millions in ad spend, the wrong pricing tier can mean paying for features you'll never use or hitting frustrating limits right when you need to scale.
Here are the top conversion tracking tools with transparent pricing analysis, so you can find the right fit for your budget and growth trajectory.
Best for: Growth-stage businesses and agencies needing AI-powered attribution with server-side tracking accuracy
Cometly is an AI-powered marketing attribution platform that tracks the entire customer journey from ad click to revenue, with server-side tracking and conversion sync capabilities that feed better data back to ad platforms.
Cometly stands out for its combination of AI-driven optimization recommendations and server-side tracking that addresses iOS tracking limitations head-on. The platform captures every touchpoint across your marketing funnel and uses AI to identify which ads and campaigns actually drive revenue.
What makes Cometly particularly valuable is its conversion sync feature that sends enriched, conversion-ready events back to Meta, Google, and TikTok. This improves ad platform targeting and optimization, creating a feedback loop that makes your campaigns smarter over time.
Multi-Touch Attribution: Track customer journeys across all marketing channels with multiple attribution models to understand true campaign impact.
AI Ads Manager: Get AI-powered recommendations to identify high-performing ads and scale with confidence across every ad channel.
Server-Side Tracking: Maintain data accuracy despite iOS limitations and browser restrictions with reliable server-side event tracking.
Conversion Sync: Feed enriched conversion data back to Meta, Google, and TikTok to improve their algorithm targeting and optimization.
Real-Time Analytics Dashboard: Access comprehensive analytics that connect every touchpoint to actual conversions and revenue.
Cometly works best for growth-stage businesses and marketing agencies running multi-channel paid campaigns who need accurate attribution data to make confident scaling decisions. It's particularly valuable if you're experiencing tracking gaps from iOS updates or want to improve your ad platform performance through better data feedback.
Cometly offers transparent tiered pricing starting at growth-stage levels, with custom enterprise plans available for high-volume users. Visit their pricing page for current rates and plan details.
Best for: Budget-conscious marketers needing free basic conversion tracking with Google Ads integration
Google Analytics 4 is Google's free analytics platform with event-based tracking and native integration with Google Ads for conversion measurement.
GA4's biggest advantage is obvious: it's completely free for most businesses. The platform provides solid conversion tracking capabilities without any monthly fees, making it accessible to startups and small businesses with limited budgets.
The native integration with Google Ads is seamless, and if you're running Google campaigns, the data flows directly into your ad optimization. GA4's event-based model offers more flexibility than Universal Analytics, and the predictive audiences feature uses machine learning to identify likely converters.
Free Core Product: Access comprehensive analytics and conversion tracking without any cost for standard usage levels.
Native Google Ads Integration: Seamlessly connect conversion data to optimize Google Ads campaigns with minimal setup.
Event-Based Data Model: Track custom events and conversions with flexible event parameters beyond traditional pageview tracking.
Predictive Audiences: Use machine learning to identify high-value users and likely purchasers for better targeting.
BigQuery Export: Export raw data to BigQuery for advanced analysis and custom reporting (requires technical setup).
GA4 is ideal for small businesses, startups, and marketers primarily focused on Google Ads who need basic conversion tracking without budget allocation. It's also suitable for businesses wanting to supplement other attribution tools with free Google-specific data.
Free for standard use. GA4 360 (enterprise version) starts at approximately $50,000 per year based on hit volume and requires a Google sales conversation.
Best for: High-ticket businesses and info product sellers with long customer journeys
Hyros is an AI-powered attribution platform focused on high-ticket businesses, info products, and coaching with print tracking and call attribution capabilities.
Hyros excels at tracking complex, multi-touch customer journeys that span weeks or months—common in high-ticket coaching, consulting, and info product businesses. The platform's AI attribution engine is specifically built to handle long sales cycles where prospects interact with dozens of touchpoints before converting.
The standout feature is comprehensive call tracking integration. For businesses where phone calls are a primary conversion path, Hyros attributes calls back to the original ad source, giving you visibility into which campaigns drive phone leads.
AI Attribution for Long Journeys: Track customer paths that span multiple weeks with AI-powered attribution that handles complex touchpoint sequences.
Call Tracking Integration: Attribute phone calls back to original ad sources to measure campaigns that drive phone conversions.
Print Tracking: Track direct mail campaigns with unique URLs and phone numbers to measure offline marketing effectiveness.
Ad Platform API Integrations: Connect directly to Meta, Google, and other platforms to sync conversion data and improve optimization.
Custom Attribution Windows: Set custom lookback windows that match your actual sales cycle length for accurate attribution.
Hyros is best suited for high-ticket businesses, coaching programs, info product sellers, and service businesses with long sales cycles and phone-based conversions. It's particularly valuable if you run multi-channel campaigns including direct mail or podcast advertising.
Basic plans start around $99 per month, scaling to $500-1,000+ per month for full features. Custom pricing available for high-volume users requiring sales conversation.
Best for: Shopify ecommerce stores needing profit analytics and creative performance tracking
Triple Whale is an ecommerce-focused attribution platform built primarily for Shopify stores with profit analytics and creative performance tracking.
Triple Whale is purpose-built for Shopify stores, and that focus shows in its native integration depth. The platform installs quickly and immediately starts tracking with minimal technical setup required—a major advantage for ecommerce operators without developer resources.
The profit analytics dashboard is particularly valuable. Triple Whale automatically factors in COGS, shipping costs, and ad spend to show true profit metrics, not just revenue. This helps ecommerce operators understand which campaigns actually generate profitable growth versus vanity metrics.
Shopify-Native Integration: Deep integration with Shopify that requires minimal setup and automatically syncs order, product, and customer data.
First-Party Pixel Tracking: Deploy first-party tracking pixel to maintain data accuracy despite browser restrictions and iOS limitations.
Creative Performance Analytics: Track which ad creatives drive conversions and analyze creative fatigue across campaigns.
Profit and LTV Dashboards: View true profit after all costs, customer lifetime value, and cohort performance in real-time.
Post-Purchase Surveys: Capture attribution data directly from customers with embedded post-purchase surveys asking how they found you.
Triple Whale is ideal for Shopify ecommerce stores of all sizes who want easy-to-implement attribution with profit-focused analytics. It's particularly valuable for direct-to-consumer brands running creative-heavy campaigns on Meta and TikTok.
Growth plan starts around $129 per month. Pro plans range from $199-399 per month based on order volume. Enterprise custom pricing available for high-volume stores.
Best for: Enterprise ecommerce operations requiring media mix modeling and incrementality testing
Northbeam is an enterprise attribution platform using media mix modeling and multi-touch attribution for complex ecommerce operations.
Northbeam brings enterprise-grade measurement methodologies to digital marketing attribution. The platform combines traditional multi-touch attribution with media mix modeling—a statistical approach that measures the incremental impact of each marketing channel on overall sales.
What sets Northbeam apart is its focus on incrementality. Rather than just showing correlation between ads and conversions, the platform helps you understand which marketing activities actually caused incremental sales versus what would have happened anyway. This is critical for enterprises spending millions where attribution accuracy directly impacts budget allocation.
Media Mix Modeling: Use statistical modeling to measure the incremental impact of each marketing channel on overall business performance.
Incrementality Testing: Run controlled experiments to determine which campaigns drive truly incremental conversions versus baseline sales.
Cross-Device Tracking: Track customer journeys across multiple devices with probabilistic and deterministic matching methods.
Custom Attribution Models: Build custom attribution models that reflect your specific business model and customer journey patterns.
Creative Analytics: Analyze creative performance with granular tracking of which ad variations drive the best results.
Northbeam is designed for enterprise ecommerce brands with significant ad spend (typically $500K+ monthly) who need sophisticated measurement to optimize large budgets. It's valuable for brands running omnichannel campaigns where precise attribution accuracy justifies the premium pricing.
Enterprise-focused with custom pricing typically starting at $1,000+ per month. Requires sales conversation to determine pricing based on your specific needs and data volume.
Best for: B2B companies and businesses with long sales cycles requiring CRM-integrated attribution
Wicked Reports is an attribution platform specializing in long sales cycles with deep CRM integrations for B2B and high-consideration purchases.
Wicked Reports excels at connecting marketing touchpoints to actual closed revenue through deep CRM integration. The platform syncs with your CRM to track leads from first click through closed deal, attributing revenue back to the original marketing sources.
This CRM-first approach makes Wicked Reports particularly strong for B2B companies where the conversion isn't just a purchase—it's a lead that moves through a sales pipeline. The platform tracks email nurture sequences, sales calls, and demo requests as part of the attribution journey, giving you visibility into which marketing activities generate qualified pipeline.
CRM-Integrated Attribution: Deep integrations with major CRMs to track leads from first touch through closed deal and attribute revenue accurately.
Long Sales Cycle Tracking: Handle attribution windows of 90+ days to accommodate complex B2B sales processes with multiple touchpoints.
Email and SMS Attribution: Track email marketing and SMS campaigns as part of the customer journey with proper attribution weight.
Cohort Analysis: Analyze customer cohorts by acquisition source to understand long-term value and retention patterns.
Subscription Revenue Tracking: Track recurring revenue and lifetime value for subscription businesses with proper attribution to acquisition sources.
Wicked Reports is ideal for B2B companies, SaaS businesses, and any organization with sales cycles longer than 30 days where CRM data is critical. It's particularly valuable for businesses that need to connect marketing spend to actual closed revenue, not just leads.
Plans start around $250 per month and scale based on contacts tracked and integrations needed. Enterprise plans available with custom pricing for large organizations.
Best for: Omnichannel brands tracking both digital and offline channels including TV and podcast
Rockerbox is a unified measurement platform for omnichannel brands tracking both digital and offline channels including TV and podcast advertising.
Rockerbox's superpower is offline channel attribution. While most attribution platforms focus exclusively on digital channels, Rockerbox tracks TV, podcast, direct mail, and other offline marketing alongside your digital campaigns in a unified view.
The platform uses a combination of promo codes, unique URLs, and statistical modeling to attribute conversions back to offline channels. This gives omnichannel brands a complete picture of marketing performance instead of the fragmented view you get from digital-only attribution tools.
Offline Channel Attribution: Track TV, podcast, direct mail, and radio advertising with attribution back to conversions using promo codes and modeling.
Journey Path Analysis: Visualize complete customer journeys that span both online and offline touchpoints before conversion.
Marketing Mix Modeling: Use statistical modeling to measure the incremental impact of each channel including offline media.
Incrementality Measurement: Run controlled experiments to determine which channels drive truly incremental conversions versus baseline.
Cross-Channel Deduplication: Prevent double-counting conversions when customers interact with multiple channels before purchasing.
Rockerbox is designed for mid-market to enterprise brands running significant omnichannel campaigns that include offline media like TV, podcast, or direct mail. It's valuable when you need unified measurement across both digital and traditional marketing channels.
Mid-market to enterprise pricing typically ranges from $1,500-5,000+ per month based on channels tracked and data volume. Custom quotes required through sales conversation.
Best for: Info product creators, course sellers, and membership businesses tracking lifetime value
SegMetrics is an attribution and analytics platform designed for info products, courses, and membership businesses with lifetime value focus.
SegMetrics is purpose-built for the info product and digital course market, and that specialization creates unique value. The platform natively integrates with course platforms, email service providers, and payment processors common in this space—tools like Kajabi, Teachable, ConvertKit, and ClickFunnels.
The lifetime value tracking is particularly strong. SegMetrics tracks not just initial course purchases, but upsells, continuity programs, and repeat purchases over time. This helps course creators understand which lead sources generate the highest long-term value, not just the most immediate conversions.
Lifetime Value Tracking: Track customer value over time including initial purchases, upsells, and repeat transactions with attribution to original sources.
Funnel Analytics: Visualize and optimize multi-step funnels common in info product businesses with drop-off analysis at each stage.
Email Platform Integrations: Deep integrations with email service providers to track email campaign performance and attribution.
Subscription Metrics: Track membership and continuity program metrics including churn, retention, and lifetime value by acquisition source.
Lead Source Attribution: Attribute customers back to original lead sources even through complex multi-step funnels and email sequences.
SegMetrics is ideal for digital course creators, info product sellers, coaches, and membership site owners who need to track lifetime value and optimize multi-step funnels. It's particularly valuable if you use platforms like Kajabi, Teachable, or ClickFunnels.
Starter plan at $175 per month. Business plan at $495 per month. Enterprise custom pricing available. Pricing based on number of contacts tracked.
Best for: Lead generation and service businesses needing call tracking with attribution
Ruler Analytics is a marketing attribution platform with strong call tracking capabilities for lead generation and service businesses.
Ruler Analytics is built specifically for businesses where phone calls are a primary conversion path—think home services, legal services, healthcare, and B2B service providers. The platform's call tracking goes beyond basic call recording to attribute each call back to the original marketing source.
What makes Ruler particularly valuable is how it handles offline conversions. When a lead comes in via phone call or form submission and later converts through your sales team, Ruler can import that closed deal data and attribute the revenue back to the original marketing touchpoint. This closes the loop between marketing and actual revenue.
Call Tracking with Attribution: Track phone calls with dynamic number insertion and attribute each call back to the original ad source or marketing channel.
Form Tracking: Monitor form submissions across your website with attribution to the marketing touchpoints that drove the conversion.
Live Chat Attribution: Track live chat conversations as conversions with proper attribution to marketing sources.
CRM Integrations: Sync with your CRM to track leads through the sales pipeline and attribute closed deals to marketing sources.
Offline Conversion Import: Import offline conversion data from your sales team to connect marketing activities to actual revenue.
Ruler Analytics is ideal for lead generation businesses, service companies, and B2B organizations where phone calls are a critical conversion path. It's particularly valuable for businesses that need to connect marketing spend to closed deals, not just leads.
Small Business plan from £179 per month. Professional plan from £399 per month. Advanced plan from £649 per month. Custom enterprise pricing available for large organizations.
The right conversion tracking tool depends less on features and more on how pricing aligns with your business model and growth stage.
If you're just starting out with limited budget, GA4 provides solid basic tracking at zero cost. But as you scale, the lack of advanced attribution and AI-powered optimization becomes limiting. You'll find yourself making decisions based on incomplete data.
For ecommerce stores on Shopify, Triple Whale offers the easiest implementation with profit-focused analytics starting under $200 monthly. Info product sellers will find SegMetrics' funnel tracking and LTV focus worth the investment. Service businesses relying on phone leads should prioritize Ruler Analytics' call tracking capabilities.
Enterprise brands spending $500K+ monthly on ads need the sophisticated measurement of platforms like Northbeam or Rockerbox. The premium pricing is justified when attribution accuracy directly impacts million-dollar budget allocation decisions.
For growth-stage businesses and agencies running multi-channel campaigns, Cometly delivers the critical combination of accurate server-side tracking, AI-powered recommendations, and conversion sync that improves ad platform performance. The transparent tiered pricing scales with your business without surprise costs or arbitrary limits that force upgrades right when you're gaining momentum.
The key consideration: don't just evaluate monthly cost—consider the cost of inaccurate attribution. Making a single wrong budget allocation decision based on flawed data can cost more than a year of attribution software. The right tool pays for itself by helping you confidently scale what works and cut what doesn't.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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