Agent is liveMeet Agent
Cometly
Platform
Unify
PixelServer-Side TrackingMulti-Touch AttributionEvents
Analyze
AnalyticsAccount JourneysCustomizable DashboardsAgent
Sync
Conversion APICRM & Warehouse SyncMCP
Scale
AI Ads ManagerAudiences
Solutions
By use case
Sales-Led GrowthProduct-Led GrowthStripe Revenue AttributionPipeline AttributionAd Platform OptimizationFull-Funnel ReportingReduce CAC
By industry
B2B SaaSAI SaaSTechnologyVertical SaaSAgencies
By team
For Growth / Demand GenFor Marketing OpsFor Founders / CMOs
Resources
Learn
BlogAcademyGuides
Support
Help CenterGet SupportDocs
Partner with us
Affiliate PartnersAgency Partners
More
CustomersEnterprisePricing
Book demoLog in
All posts
Topic

Conversion Tracking

Learn how conversion tracking works across ad platforms and how to implement it to see which ads, channels, and actions drive real results.

489 posts in this topic
Blog categories
9 Best Multi-Touch Attribution Tools for B2B SaaS in 2026
Conversion Tracking14 minute read

9 Best Multi-Touch Attribution Tools for B2B SaaS in 2026

This guide ranks the best multi-touch attribution tools for B2B SaaS based on how accurately they connect ad spend to CRM deal stages and closed-won revenue. It compares nine platforms, including Cometly and Dreamdata, on server-side tracking accuracy and B2B-specific sales cycle fit.

Matt Pattoli
Matt PattoliSeptember 9, 2026
9 Best Conversion API Solutions for B2B SaaS Marketing Teams in 2026
Conversion Tracking10 minute read

9 Best Conversion API Solutions for B2B SaaS Marketing Teams in 2026

This guide ranks the best conversion API solution options for B2B SaaS marketing teams, comparing Cometly, native ad platform tools, and third-party attribution platforms on server-side tracking accuracy and CRM revenue integration. It's built for teams whose deals close weeks after the ad click, not on the landing page.

Grant Cooper
Grant CooperSeptember 9, 2026
How do I recover conversions lost to ios 14?
Conversion Tracking11 minute read

How do I recover conversions lost to ios 14?

This guide answers how do I recover conversions lost to iOS 14 by walking through diagnosing tracking gaps, implementing server-side Conversion APIs, and deduplicating events to restore accurate Meta and Google ad reporting.

Matt Pattoli
Matt PattoliSeptember 9, 2026
How do I deduplicate conversions between pixel and server side tracking?
Conversion Tracking13 minute read

How do I deduplicate conversions between pixel and server side tracking?

This guide explains how do I deduplicate conversions between pixel and server side tracking by sending a shared, unique event ID with both browser and server-side events, then verifying dedup accuracy using a platform like Cometly. It covers setup for Meta and Google, testing for duplicate conversions, and the access and tools you'll need to get it working correctly.

Matt Pattoli
Matt PattoliSeptember 9, 2026
How do I set up tiktok events api?
Conversion Tracking11 minute read

How do I set up tiktok events api?

This guide answers how do I set up tiktok events api by walking through generating an access token, connecting it to your Pixel ID, mapping conversion events, and verifying them in Events Manager. It also highlights common funnel mapping and deduplication mistakes B2B SaaS teams make during setup.

Grant Cooper
Grant CooperSeptember 9, 2026
9 Best Conversion API Integration Platforms in 2026
Conversion Tracking17 minute read

9 Best Conversion API Integration Platforms in 2026

This guide ranks the 9 best conversion API integration platforms in 2026 — including Cometly, Segment, Stape, and RudderStack — evaluating each on server-side event tracking quality, data enrichment, and ad platform compatibility. Whether you're a B2B SaaS team, ecommerce brand, or agency, it helps you choose the right platform to send accurate first-party conversion data to Meta, Google, and TikTok.

Grant Cooper
Grant CooperSeptember 7, 2026
How do I set up conversion tracking that works with ios privacy restrictions?
Conversion Tracking16 minute read

How do I set up conversion tracking that works with ios privacy restrictions?

Setting up conversion tracking that works with iOS privacy restrictions requires moving beyond browser-based pixels to server-side event tracking paired with Meta's Conversion API or Google's Enhanced Conversions — bypassing ITP and ATT entirely. This guide explains why client-side pixels fail under iOS privacy rules and how to build a layered, privacy-resilient tracking system using tools like Cometly.

Grant Cooper
Grant CooperSeptember 7, 2026
How do I send purchase events to meta conversion api with accurate revenue?
Conversion Tracking14 minute read

How do I send purchase events to meta conversion api with accurate revenue?

Sending purchase events to the Meta Conversion API with accurate revenue requires server-side event firing after payment confirmation, with correct value and currency parameters sourced from your payment processor or CRM. This guide explains how to avoid common pitfalls like duplicate events, browser-pixel misfires, and iOS tracking restrictions — and how tools like Cometly can automate accurate revenue attribution without custom code.

Matt Pattoli
Matt PattoliSeptember 7, 2026
How do I set up linkedin conversion api?
Conversion Tracking17 minute read

How do I set up linkedin conversion api?

This guide explains how to set up the LinkedIn Conversion API by authenticating with OAuth 2.0, sending server-side conversion events, and deduplicating browser and server data — giving B2B teams cleaner attribution even when ad blockers or cross-device journeys disrupt standard pixel tracking. It also covers how tools like Cometly can streamline the entire process through a native integration.

Grant Cooper
Grant CooperSeptember 7, 2026
How do I reduce my cost per lead with better conversion tracking?
Conversion Tracking16 minute read

How do I reduce my cost per lead with better conversion tracking?

This guide answers the question of how do I reduce my cost per lead with better conversion tracking by walking B2B SaaS marketers through six concrete steps — from closing server-side tracking gaps to reallocating budget based on accurate attribution data. Accurate conversion signals help ad platforms optimize toward real buyers, not low-intent form fills, driving CPL down sustainably.

Grant Cooper
Grant CooperSeptember 7, 2026
What is the difference between facebook capi and google enhanced conversions?
Conversion Tracking12 minute read

What is the difference between facebook capi and google enhanced conversions?

Facebook CAPI and Google Enhanced Conversions both solve browser-based tracking limitations by sending first-party conversion data server-side, but they differ in platform, matching signals, and technical setup. This guide breaks down exactly how each technology works and how platforms like Cometly let B2B SaaS teams run both simultaneously.

Grant Cooper
Grant CooperSeptember 7, 2026
How do I set up snapchat conversion api?
Conversion Tracking15 minute read

How do I set up snapchat conversion api?

This guide explains how to set up the Snapchat Conversion API, walking marketers through token generation, server-side event configuration, and verification — and showing how tools like Cometly can automate deduplication, first-party data enrichment, and multi-touch attribution without custom engineering work.

Grant Cooper
Grant CooperSeptember 7, 2026
How do I verify my conversion api is working correctly?
Conversion Tracking15 minute read

How do I verify my conversion api is working correctly?

Verifying your Conversion API setup goes beyond confirming events appear in your ad platform — it requires checking event names, volumes, deduplication, and Event Match Quality scores to ensure no conversions are silently lost or double-counted. Tools like Cometly simplify this process by providing a unified server-event log across Meta, Google, and other channels in a single dashboard.

Grant Cooper
Grant CooperSeptember 7, 2026