Metrics10 minute read
CLV (Customer Lifetime Value): How to Calculate and Use It in B2B SaaS
A practical guide to clv.
Matt PattoliNovember 12, 2026
All posts
Topic
Metrics
Discover essential marketing metrics that reveal ad performance, customer behavior, and ROI to improve decision-making and drive growth.
276 posts in this topic
Blog categories
Metrics14 minute read
How do I export ltv and mrr data from attribution software to my warehouse?
This guide explains how to export LTV and MRR data from attribution software to your data warehouse by leveraging APIs, native connectors, and scheduled syncs — giving your BI team the channel-level revenue insight needed to identify which ad channels drive the highest-value customers, not just the most conversions.
Matt PattoliSeptember 7, 2026
Metrics17 minute read
What marketing analytics metrics should b2b saas companies track?
B2B SaaS marketing teams need a structured metrics framework spanning acquisition, pipeline, revenue, and attribution to accurately measure impact across long, multi-stakeholder buying cycles. This guide covers the essential marketing analytics metrics B2B SaaS companies should track, the tools built to capture them, and how platforms like Cometly connect ad spend directly to closed-won revenue through multi-touch attribution.
Grant CooperSeptember 7, 2026
Metrics13 minute read
How do I measure the roi of content marketing?
Measuring the ROI of content marketing requires more than a simple formula — it demands a full tracking infrastructure that connects content touchpoints to closed revenue. This guide walks B2B and SaaS teams through defining true content costs, setting up attribution, and using tools like Cometly to identify which content is worth scaling.
Grant CooperSeptember 7, 2026
Metrics16 minute read
Account Based Marketing Benchmarks: What Good Looks Like for B2B SaaS
Account Based Marketing Benchmarks give B2B SaaS teams the directional signals they need to evaluate performance at every stage of the funnel — from target account engagement to pipeline contribution and revenue impact. This guide breaks down what strong ABM results actually look like, how benchmarks shift by company stage and deal size, and how to stop making budget decisions based on instinct alone.
Matt PattoliAugust 28, 2026
Metrics17 minute read
8 Misleading Marketing Metrics B2B SaaS Teams Should Stop Trusting
Many standard B2B SaaS dashboards are filled with misleading marketing metrics that look impressive but obscure true revenue impact, leading to wasted ad spend and misaligned strategy. This article identifies eight of the most deceptive KPIs, explains the blind spots each one creates, and provides actionable frameworks to replace them with data that connects directly to pipeline and growth.
Grant CooperAugust 10, 2026
Metrics16 minute read
North Star Metric for Marketing Teams: How to Find and Track the One Number That Matters
The North Star Metric For Marketing Teams is a single, strategically chosen number that cuts through fragmented dashboards and competing KPIs to align every campaign decision with real business outcomes. This guide walks marketing leaders through how to identify, define, and track that metric so the entire team — and the boardroom — can measure progress from the same source of truth.
Matt PattoliAugust 10, 2026
Metrics16 minute read
ROAS vs Incremental Lift: Which Metric Actually Tells You If Your Ads Are Working
ROAS tells you what revenue was attributed to your ads — incremental lift tells you what revenue your ads actually caused. This article breaks down both metrics for B2B SaaS marketing teams, explaining how to move beyond correlation and make smarter, causation-driven budget decisions.
Matt PattoliAugust 10, 2026
Metrics14 minute read
What Is a Vanity Metric? How to Spot and Replace Them With Data That Drives Revenue
Vanity metrics like impressions, follower counts, and open rates can make campaigns look successful while revenue stays flat. This guide explains what a vanity metric is, how to identify the ones hiding in your dashboards, and how to replace them with actionable, revenue-connected data that drives real business growth.
Matt PattoliAugust 10, 2026
Metrics15 minute read
How to Build a Marketing ROI Report for Board of Directors: Step-by-Step Guide
A Marketing ROI Report For Board Of Directors bridges the gap between channel-level metrics and the revenue-focused language executives rely on to make confident budget decisions. This step-by-step guide shows marketing leaders how to pull the right data, frame it in financial terms, and structure a repeatable board-ready report that positions marketing as a measurable growth driver.
Matt PattoliAugust 10, 2026
Metrics17 minute read
9 Best RevOps Dashboard Metrics Tools for B2B SaaS in 2026
This guide evaluates the 9 best RevOps dashboard metrics tools for B2B SaaS in 2026, comparing each on attribution depth, pipeline visibility, and the ability to connect ad spend directly to closed-won revenue. Whether you're a growth leader, RevOps manager, or SaaS founder, it surfaces the right platform for your team's reporting workflow.
Matt PattoliAugust 10, 2026
Metrics16 minute read
8 RevOps Metrics That Matter for B2B SaaS Growth
This article identifies the eight RevOps metrics that matter most for B2B SaaS companies, cutting through dashboard overload to highlight the KPIs that align go-to-market teams, improve pipeline health, and enable confident, data-backed revenue decisions. Each metric comes with practical guidance on how to track it and connect it to real growth outcomes.
Matt PattoliAugust 10, 2026
Metrics15 minute read
Vanity Metrics vs Actionable Metrics: What B2B SaaS Marketers Actually Need to Track
This article breaks down the critical difference between vanity metrics and actionable metrics for B2B SaaS marketers, offering a practical framework to move beyond surface-level stats like traffic and impressions and build a measurement strategy that ties marketing activity directly to pipeline and revenue growth.
Grant CooperAugust 10, 2026
Metrics15 minute read
Impressions vs Revenue Marketing: What the Numbers Are Actually Telling You
Impressions Vs Revenue Marketing exposes one of the most common and costly disconnects in B2B SaaS: celebrating high-reach metrics while pipeline and revenue remain flat. This article breaks down why vanity metrics feel like progress, when impressions genuinely matter as signals, and how teams can build the attribution infrastructure needed to hold campaigns accountable to outcomes that actually move the business forward.
Grant CooperAugust 10, 2026
Metrics15 minute read
CAC Payback Period Benchmarks for B2B SaaS: What Good Actually Looks Like
CAC payback period is one of the most critical capital efficiency metrics for B2B SaaS companies, revealing how long it takes to recover customer acquisition costs — yet it's only reliable when built on accurate attribution data. This article breaks down how to calculate it correctly, what the real-world benchmarks mean by stage and sales motion, and which variables have the greatest impact on improving it.
Grant CooperAugust 10, 2026
Metrics14 minute read
7 Metrics CMOs Should Stop Reporting (And What to Track Instead)
This article identifies seven vanity metrics CMOs should stop reporting — from impressions to social followers — and replaces each with a revenue-connected alternative that earns executive confidence. Built for B2B SaaS marketing leaders facing tighter budget scrutiny, it offers a practical framework for shifting dashboards from feel-good numbers to data that drives real business decisions.
Grant CooperAugust 10, 2026