Facebook Ads Manager vs. TikTok Ads Manager: Comprehensive Comparison

SaaS Product: How To Measure Product Adoption

The 7 Essential Metrics Every SaaS Company Should Care About

Crafting An Effective SaaS Marketing Plan

10 Proven Customer Retention Strategies for SaaS Companies

Unleashing the Power of Demand Generation Software for Revenue Attribution

Building The Perfect Tradeshow Booth For Your SaaS Company

How To Build An Outbound Sales Team for Your SaaS Company

The "Aha Moment": The Turning Point for B2B SaaS Product Adoption

B2B Revenue Attribution in Tech & SaaS: Sales-Led vs. PLG

Learn how demand generation professionals should be thinking about B2B revenue attribution for marketing efforts in 2023.

How To Develop A SaaS Content Marketing Strategy

Marketing Strategies for B2B SaaS Companies

How SaaS Growth Teams Attribute Revenue To Marketing Efforts

SaaS Revenue Attribution: Understand Where Customers Are Coming From

B2B Revenue Attribution Software

How To Set Up Google Ads Conversion Tracking For Shopify

How Customer Journey Software Can Help B2B SaaS Companies Scale

How Ad Tracking Tools Can Help You Scale Ads Using Accurate Data

What Are UTM's And How Do Marketers Use Them For Campaigns

Top Lead Tracking Software For Marketers

Attribution Model: What Attribution Model Is Best For Optimizing Ad Campaigns?

20 Ways Marketing Attribution Software Can Help Improve Digital Marketing Efforts

30 Tips To Improve Ad Performance

Learn 30 tips that will help you improve performance on your ad campaigns.

What is UTM tracking and how can UTM's help my marketing?

Learn how to use UTM tracking to better track your marketing efforts and ad campaigns.

What is iOS 14.5? Did iOS 14.5 Change Digital Advertising Forever?

Learn about the major impact iOS 14.5 had on the digital advertising industry and the solution to iOS 14.5 for digital advertisers.

5 Easy Ways To Improve Your Conversion Rate

The 3 Pitfalls Of Shopify Tracking

Shopify vs Woocommerce: Pros and Cons of Ecommerce Platforms

7 Reasons Why Cometly Is The Best TikTok Tracker For You

The 5 Most Common Ad Attribution Models

What Is A Tracking Pixel And How Does It Work?

Why Do You Need Ad Tracking & Management Software?

The Best Ecommerce Tracking App for boosting ROAS on Paid Ad Campaigns

How to Scale Facebook Ads for Your Shopify Store

5 steps to improving your lead tracking process

First Party vs. Third Party Cookies. What’s The Difference?

How To Use Naming Conventions For Ad Creative Insights

Ever since the iOS14+ update, a lot of visibility to insights from Facebook & Instagram’s parent company Meta have begun to disappear. Because of this, it is now more important than ever to develop new strategies so that we as digital marketers can still gather as much data from our ads as we possibly can.

Shopify Reporting and Google Analytics For Ad Tracking

Setting up UTM parameters on your ads is not enough to get accurate attribution. Using Google Analytics and Shopify Reports to get accurate attribution data will not enable you to effectively track all sales back to the correct ads.

Saying Goodbye To Third Party Cookies

Soon, without third party cookies, tracking your ads and dialing in the right audience is going to be difficult for brands to scale ad campaigns profitably.

Grow Your Shopify Store With Better Ad Tracking and Data-Driven Decisions

Running an ecommerce business can be tough. Your business most likely relies heavily on digital ad platforms to reach new customers. With ad platforms rapidly changing and privacy concerns becoming more apparent throughout the tech industry, your ecommerce business needs to evolve with the digital advertising landscape.