Our blog

Integrate your ad data and sales data to analyze trends, make better decisions, and generate more profits.

Facebook Ads Manager vs. TikTok Ads Manager: Comprehensive Comparison

Continue Reading

SaaS Product: How To Measure Product Adoption

Continue Reading

The 7 Essential Metrics Every SaaS Company Should Care About

Continue Reading

Crafting An Effective SaaS Marketing Plan

Continue Reading

10 Proven Customer Retention Strategies for SaaS Companies

Continue Reading

Unleashing the Power of Demand Generation Software for Revenue Attribution

Continue Reading

Building The Perfect Tradeshow Booth For Your SaaS Company

Continue Reading

How To Build An Outbound Sales Team for Your SaaS Company

Continue Reading

The "Aha Moment": The Turning Point for B2B SaaS Product Adoption

Continue Reading

B2B Revenue Attribution in Tech & SaaS: Sales-Led vs. PLG

Learn how demand generation professionals should be thinking about B2B revenue attribution for marketing efforts in 2023.

Continue Reading

How To Develop A SaaS Content Marketing Strategy

Continue Reading

Marketing Strategies for B2B SaaS Companies

Continue Reading

How SaaS Growth Teams Attribute Revenue To Marketing Efforts

Continue Reading

SaaS Revenue Attribution: Understand Where Customers Are Coming From

Continue Reading

B2B Revenue Attribution Software

Continue Reading

How To Set Up Google Ads Conversion Tracking For Shopify

Continue Reading

How Customer Journey Software Can Help B2B SaaS Companies Scale

Continue Reading

How Ad Tracking Tools Can Help You Scale Ads Using Accurate Data

Continue Reading

What Are UTM's And How Do Marketers Use Them For Campaigns

Continue Reading

Top Lead Tracking Software For Marketers

Continue Reading

Attribution Model: What Attribution Model Is Best For Optimizing Ad Campaigns?

Continue Reading

20 Ways Marketing Attribution Software Can Help Improve Digital Marketing Efforts

Continue Reading

30 Tips To Improve Ad Performance

Learn 30 tips that will help you improve performance on your ad campaigns.

Continue Reading

What is UTM tracking and how can UTM's help my marketing?

Learn how to use UTM tracking to better track your marketing efforts and ad campaigns.

Continue Reading

What is iOS 14.5? Did iOS 14.5 Change Digital Advertising Forever?

Learn about the major impact iOS 14.5 had on the digital advertising industry and the solution to iOS 14.5 for digital advertisers.

Continue Reading

5 Easy Ways To Improve Your Conversion Rate

Continue Reading

The 3 Pitfalls Of Shopify Tracking

Continue Reading

Shopify vs Woocommerce: Pros and Cons of Ecommerce Platforms

Continue Reading

7 Reasons Why Cometly Is The Best TikTok Tracker For You

Continue Reading

The 5 Most Common Ad Attribution Models

Continue Reading

What Is A Tracking Pixel And How Does It Work?

Continue Reading

Why Do You Need Ad Tracking & Management Software?

Continue Reading

The Best Ecommerce Tracking App for boosting ROAS on Paid Ad Campaigns

Continue Reading

How to Scale Facebook Ads for Your Shopify Store

Continue Reading

5 steps to improving your lead tracking process

Continue Reading

First Party vs. Third Party Cookies. What’s The Difference?

Continue Reading

How To Use Naming Conventions For Ad Creative Insights

Ever since the iOS14+ update, a lot of visibility to insights from Facebook & Instagram’s parent company Meta have begun to disappear. Because of this, it is now more important than ever to develop new strategies so that we as digital marketers can still gather as much data from our ads as we possibly can.

Continue Reading

Shopify Reporting and Google Analytics For Ad Tracking

Setting up UTM parameters on your ads is not enough to get accurate attribution. Using Google Analytics and Shopify Reports to get accurate attribution data will not enable you to effectively track all sales back to the correct ads.

Continue Reading

Saying Goodbye To Third Party Cookies

Soon, without third party cookies, tracking your ads and dialing in the right audience is going to be difficult for brands to scale ad campaigns profitably.

Continue Reading

Grow Your Shopify Store With Better Ad Tracking and Data-Driven Decisions

Running an ecommerce business can be tough. Your business most likely relies heavily on digital ad platforms to reach new customers. With ad platforms rapidly changing and privacy concerns becoming more apparent throughout the tech industry, your ecommerce business needs to evolve with the digital advertising landscape.

Continue Reading