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All posts
Topic

B2B Sales

Explore effective B2B sales strategies to boost lead generation, improve conversions, and drive sustainable growth for your business.

17 posts in this topic
Blog categories
Outbound Deal Attribution: How to Measure Which Outreach Drives Revenue
B2B Sales15 minute read

Outbound Deal Attribution: How to Measure Which Outreach Drives Revenue

Outbound deal attribution is the discipline of connecting closed or in-progress deals back to the specific marketing touchpoints and outbound sequences that influenced the buying journey — solving the "unknown source" problem that causes B2B SaaS teams to misallocate budget and misalign revenue teams. This guide explains how to implement it and measure what truly drives revenue.

Matt Pattoli
Matt PattoliJuly 23, 2026
Outbound Influenced Pipeline: What It Is and Why It Matters for B2B SaaS
B2B Sales16 minute read

Outbound Influenced Pipeline: What It Is and Why It Matters for B2B SaaS

Outbound Influenced Pipeline is the framework B2B SaaS revenue teams use to accurately attribute pipeline to both outbound sales activity and marketing touchpoints working in tandem. This article explains what it is, why it matters, and how building the right data infrastructure gives growth teams a single, trusted view of how deals progress from first contact to closed revenue.

Grant Cooper
Grant CooperJuly 23, 2026
9 Best Outbound Sales ROI Software Tools in 2026
B2B Sales16 minute read

9 Best Outbound Sales ROI Software Tools in 2026

Outbound sales teams often spend budget on prospecting and outreach without knowing which activities actually drive closed revenue — the right outbound sales ROI software solves that by connecting every touchpoint to pipeline. This guide compares nine purpose-built tools for B2B SaaS companies that need multi-touch attribution, sequence analytics, and CRM-connected revenue tracking to scale with confidence.

Matt Pattoli
Matt PattoliJuly 23, 2026
Outbound Sales Attribution: How to Track Which Efforts Actually Drive Revenue
B2B Sales16 minute read

Outbound Sales Attribution: How to Track Which Efforts Actually Drive Revenue

Outbound sales attribution helps B2B SaaS teams move beyond guesswork by connecting every rep touchpoint — cold emails, calls, and LinkedIn outreach — to closed revenue. This article breaks down why outbound attribution is uniquely challenging and how to build a reliable system for tracking which efforts actually drive deals.

Matt Pattoli
Matt PattoliJuly 23, 2026
7 Proven Strategies to Fix the 'Sales Team Blames Marketing Data' Problem for Good
B2B Sales18 minute read

7 Proven Strategies to Fix the 'Sales Team Blames Marketing Data' Problem for Good

When your sales team blames marketing data for missed quotas, the real issue is usually misaligned systems, inconsistent definitions, and a lack of shared revenue visibility. This guide outlines seven proven strategies to bridge the gap between sales and marketing data, from establishing unified tracking to creating shared performance dashboards that both teams trust.

Matt Pattoli
Matt PattoliMay 6, 2026
9 Best Sales Pipeline Software to Close More Deals in 2026
B2B Sales14 minute read

9 Best Sales Pipeline Software to Close More Deals in 2026

Choosing the right sales pipeline software helps you visualize deal stages, automate workflows, and connect marketing efforts directly to closed revenue. This guide evaluates the top 9 sales pipeline software solutions for 2026 based on pipeline visualization, automation capabilities, reporting depth, and integration options to help teams close more deals and accurately forecast revenue.

Matt Pattoli
Matt PattoliFebruary 17, 2026
A Guide to Modern Pipeline Generation
B2B Sales7 minute read

A Guide to Modern Pipeline Generation

At its core, pipeline generation is all about building a predictable system to find, engage, and qualify potential customers. It’s the engine that keeps your business growing by making sure your sales team always has a healthy stream of high-quality opportunities to work with.…

Grant Cooper
Grant CooperSeptember 6, 2025
Understanding B2B Sales: Meaning, Strategies, and Benefits
B2B Sales6 minute read

Understanding B2B Sales: Meaning, Strategies, and Benefits

Understanding B2B sales : Meaning, Strategies, and Benefits In the realm of commerce, the term "B2B" stands for business-to-business, a model that focuses on transactions between companies rather than between a company and individual consumers. B2B sales encompass a wide range…

Tom KingApril 23, 2025
Effective B2B Lead Generation Strategies for 2025
B2B Sales6 minute read

Effective B2B Lead Generation Strategies for 2025

As we look ahead to 2025, the landscape of B2B lead generation is evolving rapidly. Businesses must adapt to new technologies, changing buyer behaviors, and the desire for more personalized interactions . In this article, we will explore effective strategies that can help…

Buddy King
Buddy KingApril 4, 2025
Effective Strategies for B2B Demand Generation
B2B Sales6 minute read

Effective Strategies for B2B Demand Generation

Understanding B2B Demand Generation B2B demand generation encompasses the strategies and tactics that businesses employ to create awareness and interest in their products or services among other businesses. It involves a mix of marketing efforts that aim to attract potential…

Matt Pattoli
Matt PattoliOctober 4, 2024
Maximizing Pipeline Velocity: Strategies for Accelerating Sales Growth
B2B Sales6 minute read

Maximizing Pipeline Velocity: Strategies for Accelerating Sales Growth

In the ever-evolving world of business, accelerating sales growth is a paramount goal for any organization. One key strategy that can significantly impact sales growth is maximizing pipeline velocity . By understanding the concept of pipeline velocity and implementing effective…

Matt Pattoli
Matt PattoliSeptember 12, 2024
The Ultimate Pipeline Velocity Formula
B2B Sales5 minute read

The Ultimate Pipeline Velocity Formula

In the ever-evolving world of business, pipeline velocity has become a crucial metric for organizations looking to assess the efficiency and effectiveness of their sales process. By understanding and optimizing pipeline velocity, businesses can streamline their operations and…

Grant Cooper
Grant CooperAugust 31, 2024