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Running ads across Meta, Google, TikTok, and LinkedIn means dealing with fragmented data, conflicting reports, and the constant question: which channel actually drove that conversion? Cross platform attribution tools solve this by unifying your marketing data and revealing the true customer journey across every touchpoint.
We evaluated dozens of attribution solutions based on tracking accuracy, integration depth, ease of use, and pricing to bring you this curated list. Whether you're an in-house marketer managing multi-channel campaigns or an agency handling multiple client accounts, you'll find a tool here that fits your needs.
Best for: Marketers who need AI-powered attribution with server-side tracking across all ad platforms
Cometly is a marketing attribution platform that tracks the complete customer journey across ad platforms, CRM, and website touchpoints with AI-powered optimization recommendations.
Cometly's server-side tracking bypasses iOS limitations and cookie restrictions that plague pixel-based solutions. This means you get accurate attribution data even when browser tracking fails.
The AI-powered recommendations analyze your attribution data to identify high-performing ads and campaigns across every channel. Instead of just showing you what happened, it tells you what to do next.
Server-Side Tracking: Captures conversion data directly from your server, ensuring accuracy regardless of browser restrictions or ad blockers.
AI Ads Manager: Provides optimization recommendations based on complete customer journey data across all touchpoints.
Conversion Sync: Feeds enriched, conversion-ready events back to Meta, Google, and other ad platforms to improve targeting and optimization.
Multi-Touch Attribution: Compare first-touch, last-touch, linear, and custom attribution models to understand which channels truly drive conversions.
Real-Time Analytics Dashboard: Monitor campaign performance across all channels in one unified interface with instant data updates.
Digital marketers and agencies running multi-channel campaigns who need accurate attribution data that isn't compromised by privacy restrictions. Particularly valuable if you're scaling ad spend and need AI-powered insights to optimize budget allocation across platforms.
Custom pricing based on ad spend and business needs. Demo available to explore features and discuss implementation.
Best for: Ecommerce brands running Shopify stores with focus on creative performance analytics
Triple Whale is an attribution platform built specifically for ecommerce with native Shopify integration and creative-level performance tracking.
Triple Whale's native Shopify integration means setup takes minutes, not days. The platform automatically pulls in order data, product information, and customer details without complex configuration.
The creative analytics feature breaks down performance by individual ad creatives, making it easy to identify which images, videos, or copy variations drive the most revenue. This granularity helps ecommerce brands optimize their creative production process.
Native Shopify Integration: Seamless connection with Shopify stores for automatic data syncing and order tracking.
Creative Analytics: Track performance down to individual ad creatives across all platforms to identify winning assets.
Pixel-Based Attribution: Uses pixel tracking to capture customer journeys across multiple touchpoints before purchase.
Blended ROAS Metrics: Combines data from multiple sources to calculate overall return on ad spend across all channels.
Mobile App: Monitor key metrics and campaign performance on the go with iOS and Android apps.
Shopify-based ecommerce brands that run significant creative testing across Meta, TikTok, and Google. The mobile app makes it ideal for founders and marketers who want to check performance outside office hours.
Starts at $129/month for the Growth plan. Higher tiers available for larger stores with increased data needs.
Best for: Sophisticated marketers who need media mix modeling combined with multi-touch attribution
Northbeam is an attribution platform that combines machine learning-powered media mix modeling with multi-touch attribution for comprehensive budget allocation insights.
Northbeam's hybrid approach combines the granular detail of multi-touch attribution with the broader view of media mix modeling. This dual methodology helps you understand both individual customer journeys and overall channel effectiveness.
The incrementality testing feature goes beyond correlation to measure true causation. You can see which channels actually drive incremental revenue versus those that simply capture existing demand.
MMM + MTA Hybrid: Combines media mix modeling with multi-touch attribution using machine learning to provide both macro and micro insights.
Incrementality Testing: Measures true incremental impact of each channel to separate correlation from causation.
Budget Allocation Recommendations: AI-powered suggestions for optimal budget distribution across channels based on performance data.
Cross-Channel Performance Comparison: Compare effectiveness across paid social, search, display, and other channels in unified reports.
Custom Attribution Windows: Set flexible lookback windows to match your actual sales cycle length.
Growth-stage and enterprise brands spending $50,000+ per month on paid advertising who need sophisticated modeling to optimize budget allocation. Works well for brands with complex customer journeys spanning multiple channels.
Custom enterprise pricing, typically starting around $1,000/month depending on ad spend and data volume.
Best for: Enterprise brands with offline channels, TV advertising, and complex omnichannel strategies
Rockerbox is an enterprise attribution platform that tracks customer journeys across digital, offline, and traditional media channels including TV and direct mail.
Rockerbox's ability to incorporate offline touchpoints sets it apart for brands with retail locations or events. The platform connects in-store purchases, trade show interactions, and direct mail responses to your digital attribution model.
The TV attribution capability measures the impact of television advertising on digital behavior and conversions. This is crucial for brands investing in traditional media who need to understand how TV drives online search and purchase behavior.
Offline and TV Attribution: Track impact of traditional media channels including television, radio, and out-of-home advertising on digital conversions.
Full-Funnel Journey Mapping: Visualize complete customer paths from first awareness through purchase, including offline touchpoints.
Incrementality Measurement: Built-in testing framework to measure true incremental lift from each marketing channel.
Custom Reporting and Dashboards: Build tailored reports for different stakeholders with drag-and-drop dashboard builder.
Enterprise-Grade Data Infrastructure: Handles massive data volumes with reliable uptime and security for large organizations.
Enterprise brands running omnichannel marketing strategies that include traditional media, retail locations, or significant offline components. Ideal for companies with multiple marketing teams needing unified attribution across all channels.
Enterprise pricing model requiring direct contact for quotes. Typically suited for brands with substantial marketing budgets.
Best for: Subscription businesses and high-ticket offers requiring long attribution windows and LTV tracking
Wicked Reports is an attribution tool specialized for businesses with recurring revenue models, focusing on lifetime value tracking and extended attribution windows.
Wicked Reports extends attribution windows up to 365 days, which is essential for businesses where customers take months to decide or where the real value comes from long-term subscriptions rather than initial purchases.
The cohort-based LTV reporting shows how customer value evolves over time based on acquisition source. This helps subscription businesses understand which channels bring customers who stick around versus those who churn quickly.
Long Attribution Windows: Track customer journeys up to 365 days, capturing extended decision cycles and delayed conversions.
Cohort-Based LTV Reporting: Analyze lifetime value by acquisition cohort to understand which sources bring the most valuable long-term customers.
Subscription Revenue Tracking: Monitor recurring revenue, churn, and expansion revenue attributed back to original marketing sources.
CRM Integrations: Deep connections with CRMs to track leads from first touch through closed deals and ongoing customer value.
ROI Reporting by Campaign: Calculate true return on investment including subscription value over time, not just initial transaction.
SaaS companies, membership sites, coaching programs, and other subscription-based businesses where customer lifetime value matters more than initial conversion. Also suits high-ticket B2C offers with long consideration periods.
Starts at $250/month with pricing tiers based on revenue tracked and number of ad accounts connected.
Best for: High-ticket businesses with phone sales and coaching/course creators tracking calls to revenue
Hyros is an attribution platform designed for businesses that close deals over the phone, with integrated call tracking and extended attribution windows for high-ticket items.
Hyros excels at tracking phone calls back to the original ad that generated them. For businesses where the real conversion happens on a sales call rather than through a web form, this call tracking integration is essential.
The platform's focus on high-ticket businesses means it handles long attribution windows naturally. Whether someone watches your webinar, books a call weeks later, and converts after multiple touchpoints, Hyros connects the dots.
Call Tracking Integration: Attribute phone sales back to specific ads, campaigns, and keywords that generated the initial lead.
Long-Window Attribution: Track customer journeys spanning weeks or months, ideal for high-ticket coaching, consulting, and course sales.
Ad Platform Optimization: Sends conversion data back to ad platforms to improve targeting and optimization algorithms.
Custom Tracking for Coaching/Courses: Pre-built tracking for webinar funnels, application funnels, and other common high-ticket sales processes.
AI-Powered Scaling Recommendations: Identifies winning campaigns and suggests budget increases based on true revenue attribution.
Coaches, consultants, course creators, and high-ticket service providers who close sales through phone calls or Zoom meetings. Works well for businesses with application funnels and multi-step sales processes.
Starts at $99/month for basic plans, with pricing scaling based on ad spend and call volume tracked.
Best for: Businesses using Keap, ActiveCampaign, or other marketing automation with complex email funnels
SegMetrics is an attribution and analytics platform with deep integrations for marketing automation tools, specializing in email marketing attribution and funnel analysis.
SegMetrics' deep Keap (formerly Infusionsoft) integration is unmatched in the attribution space. If you run complex automation sequences in Keap, SegMetrics tracks which original traffic sources lead to engagement, opens, clicks, and eventual purchases.
The email marketing attribution feature shows which email campaigns and sequences drive revenue, not just opens and clicks. This helps you understand the true ROI of your email marketing efforts within the broader customer journey.
Deep Keap/Infusionsoft Integration: Native connection with Keap for comprehensive tracking of automation sequences and tag-based segmentation.
Email Marketing Attribution: Track revenue generated by specific email campaigns and automation sequences back to original lead sources.
Lead Source Tracking: Capture and maintain lead source data throughout the customer lifecycle, even through complex funnel steps.
Funnel Visualization: Visual funnel builder shows drop-off points and conversion rates at each stage of your marketing process.
LTV and Cohort Reporting: Analyze customer lifetime value and cohort performance based on acquisition source and funnel entry point.
Digital marketers and agencies using Keap, ActiveCampaign, Drip, or ConvertKit with sophisticated email automation. Particularly valuable for info product businesses and agencies managing complex multi-touch funnels.
Starts at $175/month with pricing tiers based on number of contacts tracked and integrations needed.
Best for: Marketers who need complete control over attribution model customization and weighting
Attribution App is a flexible attribution platform that lets you build custom attribution models with granular control over touchpoint weighting and rules.
Attribution App's custom model builder gives you complete control over how credit is distributed across touchpoints. Instead of choosing between pre-built models like first-touch or linear, you can create your own rules based on your specific business logic.
The granular touchpoint weighting means you can assign different values to different types of interactions. Maybe a webinar attendance is worth 3x a blog visit in your model, or an email click within 24 hours of purchase gets more credit than one from last month.
Custom Attribution Model Builder: Create your own attribution logic with drag-and-drop rules and custom weighting formulas.
Granular Touchpoint Weighting: Assign different credit values to different interaction types based on your business's unique customer journey.
Multi-Touch and Single-Touch Models: Switch between standard models or build hybrid approaches that combine multiple methodologies.
API Access: Full API documentation for custom integrations with internal tools and proprietary systems.
White-Label Reporting: Generate client reports with your agency branding for professional presentation.
Agencies managing multiple clients with different attribution needs, or sophisticated in-house teams with specific requirements that standard models don't address. Works well for businesses with unique customer journeys that don't fit typical attribution patterns.
Starts at $1,000/month with pricing based on data volume and number of custom models needed.
Best for: B2B companies with account-based marketing and long sales cycles involving buying committees
Dreamdata is a B2B attribution platform built specifically for account-based marketing, tracking entire buying committees across extended sales cycles.
Dreamdata's account-based attribution recognizes that B2B purchases involve multiple stakeholders. Instead of tracking individual leads, it aggregates all interactions from everyone at a target account to show the complete buying committee's journey.
The buying committee tracking identifies which roles engage with which content. You can see that the CMO attended your webinar, the VP of Marketing downloaded your whitepaper, and the Marketing Manager requested a demo—all contributing to a single account-level attribution story.
Account-Based Attribution: Track all touchpoints from every member of a buying committee, aggregated at the account level.
Buying Committee Tracking: Identify different roles within target accounts and see how each stakeholder engages with your content.
CRM and Sales Integration: Deep connections with Salesforce, HubSpot, and other B2B CRMs to track deals from first touch to closed-won.
Content Attribution for B2B: Understand which content pieces influence deals, from blog posts to case studies to webinars.
Revenue Attribution by Account: Calculate marketing's contribution to pipeline and closed revenue at the account level.
B2B SaaS companies, enterprise software vendors, and professional services firms with complex, multi-stakeholder sales processes. Most valuable for businesses with sales cycles longer than 30 days and average deal values above $10,000.
Free tier available for basic tracking. Paid plans start at $999/month with pricing scaling based on number of accounts tracked and data volume.
Choose Cometly if you need AI-powered optimization recommendations and accurate server-side tracking that works across all ad platforms, especially if you're dealing with iOS tracking limitations. The conversion sync feature that feeds better data back to ad platforms is particularly valuable for improving campaign performance.
Go with Triple Whale for Shopify-focused ecommerce brands that need quick setup and creative-level performance insights. Pick Northbeam if you're running sophisticated campaigns at scale and need media mix modeling combined with multi-touch attribution.
Rockerbox suits enterprise teams with offline channels like retail stores or TV advertising. Wicked Reports excels for subscription businesses tracking lifetime value over extended periods. Hyros fits high-ticket coaches and consultants who close deals over phone calls.
SegMetrics works best if you're deeply invested in Keap or ActiveCampaign with complex email automation. Attribution App offers maximum customization for unique business models that don't fit standard attribution patterns. Dreamdata is purpose-built for B2B companies with account-based marketing and buying committees.
The right choice depends on your business model, ad spend level, and how much of your sales process happens offline or over the phone. Consider your primary ad platforms, whether you need to track phone sales, and how long your typical customer journey takes from first touch to purchase.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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