.svg)
Apple's App Tracking Transparency framework fundamentally changed how marketers track iOS users—and many are still struggling to adapt. With default opt-out rates hovering around 75-85% on iOS devices, the data gaps in your attribution have likely grown wider. But the right iOS tracking solution can help you recapture visibility into your customer journeys, feed better data to ad platform algorithms, and make confident optimization decisions again.
We evaluated these top solutions based on tracking accuracy, ease of implementation, ad platform integrations, and real-world performance for paid media teams. Here's what actually works in 2026.
Best for: Paid media teams needing accurate attribution and AI-powered campaign optimization
Cometly is a marketing attribution platform built specifically for marketers running paid campaigns across multiple channels.
Cometly tackles iOS tracking limitations head-on with server-side tracking that bypasses browser-based restrictions entirely. This means you're capturing conversion data that most cookie-based solutions miss completely.
The platform's Conversion Sync feature feeds enriched, first-party data back to Meta, Google, and other ad platforms. This improves their algorithm optimization even when direct tracking is limited. Instead of guessing which campaigns work, you're giving ad platforms the conversion signals they need to optimize effectively.
Server-Side Tracking: Captures conversion data without relying on iOS browser tracking, maintaining accuracy despite ATT restrictions.
Conversion Sync: Sends enriched conversion events back to ad platforms via Meta CAPI and Google Enhanced Conversions, improving algorithm performance.
AI-Powered Recommendations: Analyzes your attribution data to identify high-performing campaigns and suggest optimization opportunities across channels.
Multi-Touch Attribution: Tracks the complete customer journey across all marketing touchpoints, not just last-click attribution.
Real-Time Analytics: Live dashboard showing campaign performance, attribution models, and conversion paths as they happen.
Marketing teams and agencies managing significant paid advertising budgets across Meta, Google, TikTok, and other platforms. Particularly valuable if you're struggling with iOS attribution gaps affecting your optimization decisions or need to feed better data back to ad platform algorithms.
Custom pricing based on your ad spend volume and tracking needs. Contact their team for a tailored quote.
Best for: Mobile app marketers needing enterprise-grade attribution and SKAdNetwork optimization
AppsFlyer is an established mobile measurement partner specializing in app attribution and iOS tracking optimization.
AppsFlyer has invested heavily in making SKAdNetwork actually useful for marketers. Their conversion value mapping helps you extract maximum insight from Apple's privacy-preserving attribution framework, which typically provides limited granularity.
The platform's predictive analytics use machine learning to fill attribution gaps caused by iOS tracking restrictions. This gives you directional insights even when exact user-level data isn't available, helping maintain optimization velocity.
SKAdNetwork Optimization: Advanced conversion value mapping and dashboard for managing Apple's attribution framework effectively.
Predictive Analytics: Machine learning models estimate attribution for iOS users who haven't opted into tracking.
Deep Linking Suite: Handles deferred deep links and cross-platform user journeys from ads to specific in-app content.
Fraud Protection: Real-time fraud detection and prevention across mobile acquisition channels.
Raw Data Access: Export granular attribution data to your own data warehouse for custom analysis.
Mobile-first apps with significant user acquisition budgets, particularly those running campaigns across multiple ad networks and needing enterprise-level fraud prevention. Strong fit for gaming, e-commerce, and subscription apps.
Free tier available for startups. Paid plans typically start around five to six cents per conversion, with custom enterprise pricing for larger volumes.
Best for: Apps requiring robust fraud prevention alongside conversion modeling capabilities
Adjust is a mobile measurement platform with particularly strong fraud prevention and conversion modeling features.
Adjust's conversion modeling approach helps marketers estimate the impact of campaigns even when iOS tracking data is incomplete. Rather than leaving attribution gaps empty, the platform uses probabilistic modeling to provide directional guidance for optimization.
Their fraud prevention suite operates in real time, rejecting fraudulent installs before you pay for them. This becomes especially valuable as iOS tracking restrictions make it harder to identify suspicious traffic patterns manually.
Conversion Modeling: Probabilistic models fill iOS attribution gaps to maintain optimization insights despite tracking limitations.
Incrementality Measurement: Test whether your campaigns actually drive incremental conversions or just capture users who would have converted anyway.
Real-Time Fraud Prevention: Identifies and rejects fraudulent installs before attribution, protecting your acquisition budget.
SKAdNetwork Dashboard: Centralized view of Apple's attribution data with optimization recommendations.
Audience Segmentation: Build and analyze user cohorts based on behavior, source, and conversion patterns.
Mobile apps in competitive acquisition environments where fraud is a concern, particularly gaming, fintech, and betting apps. Also valuable for teams that want incrementality testing capabilities alongside standard attribution.
Custom pricing based on volume and features. Enterprise plans typically start around one thousand dollars monthly.
Best for: Tracking unified customer journeys across web and mobile app touchpoints
Branch specializes in cross-platform linking and attribution, connecting web and app experiences into unified user journeys.
Branch excels at tracking users who move between your website and mobile app. Their deep linking technology ensures you can follow the customer journey even when someone clicks an ad on mobile web, browses your site, then later downloads your app and converts.
The platform's unified identity resolution connects these fragmented touchpoints into coherent attribution paths. This matters increasingly as users interact with brands across multiple devices and contexts before converting.
Cross-Platform Deep Linking: Seamless links that work across iOS, Android, web, and email to maintain user context.
Unified User Identity: Connects web and app interactions into single customer journeys for accurate attribution.
Predictive Modeling: Estimates iOS attribution using behavioral patterns and probabilistic matching.
QR Code Tracking: Measure offline-to-online conversions through scannable codes with full attribution.
Web-to-App Attribution: Track users who discover you on mobile web then install and convert in your app.
Brands with both strong web presence and mobile apps, especially retail, travel, and media companies where users frequently switch between platforms during their purchase journey.
Free tier available for startups and small businesses. Enterprise pricing varies based on volume and features needed.
Best for: Aggregating cost data across ad networks with creative-level performance analysis
Singular combines mobile attribution with cost aggregation and creative analytics in a unified marketing intelligence platform.
Singular automatically pulls cost data from all your ad networks into one place, matching it with attribution data for true ROI analysis. This eliminates the spreadsheet gymnastics most teams do to understand actual campaign profitability.
Their creative analytics go deeper than most platforms, showing performance at the individual asset level. You can see which specific images, videos, or ad copy variations drive the best results across networks, making creative optimization far more precise.
Cost Aggregation: Automatic import of spend data from all major ad networks for unified ROI reporting.
Creative Analytics: Asset-level performance reporting showing which specific creatives drive conversions across campaigns.
SKAdNetwork Console: Centralized management and optimization for Apple's attribution framework.
ROI Intelligence: True return on ad spend calculations combining cost, attribution, and revenue data.
Fraud Prevention: Built-in fraud detection to protect acquisition budgets from invalid traffic.
Performance marketing teams running large-scale campaigns across multiple ad networks who need granular creative performance insights and automated cost reporting. Particularly valuable for agencies managing multiple client accounts.
Custom pricing based on data volume and number of integrations. Contact their sales team for specific quotes.
Best for: Privacy-focused attribution with customizable measurement frameworks
Kochava offers mobile attribution with strong privacy controls and configurable measurement approaches.
Kochava's configurable attribution windows and models give you unusual flexibility in how you measure conversions. Rather than forcing you into preset timeframes, you can adjust attribution logic to match your actual sales cycle and customer behavior patterns.
Their data clean room partnerships allow you to match and analyze data with partners while maintaining privacy compliance. This becomes increasingly valuable as privacy regulations tighten and first-party data collaboration grows more important.
Configurable Attribution: Customize attribution windows, models, and logic to match your specific business needs.
Data Clean Rooms: Privacy-safe data matching and collaboration with partners and publishers.
Fraud Detection: Traffic verification and fraud prevention across acquisition channels.
SKAdNetwork Support: Full integration with Apple's privacy-preserving attribution framework.
Subscription Tracking: Specialized measurement for subscription and recurring revenue business models.
Companies with complex attribution needs requiring custom measurement logic, or those prioritizing privacy-first approaches. Also strong for subscription-based apps needing long-term value tracking.
Free tier available for smaller apps. Paid plans start around one hundred dollars monthly, with enterprise pricing for larger implementations.
Best for: Building first-party data infrastructure to collect and route iOS event data
Segment is a customer data platform focused on collecting first-party data and routing it to your entire marketing stack.
Segment provides the infrastructure for collecting first-party iOS data directly from your app, bypassing third-party tracking limitations entirely. Once you own this data, you can route it to over 400 destinations including ad platforms, analytics tools, and data warehouses.
The platform's iOS SDK handles ATT framework compliance automatically while capturing rich event data. This gives you a solid foundation for attribution even as third-party tracking becomes less reliable.
First-Party Data Collection: Direct event tracking from iOS apps creates owned data assets independent of third-party tracking.
iOS SDK: Easy-to-implement library for capturing user events and properties on iOS devices.
Data Routing: Send your collected data to 400+ marketing, analytics, and data warehouse destinations.
Identity Resolution: Connect user interactions across devices and sessions into unified customer profiles.
Privacy Controls: Built-in consent management and data governance tools for compliance.
Companies building long-term first-party data strategies who want to own their customer data infrastructure. Particularly valuable for SaaS, e-commerce, and media companies with complex marketing stacks.
Free tier for up to 1,000 monthly tracked users. Team plan starts at one hundred twenty dollars monthly, with volume-based pricing beyond that.
Best for: Enterprise customer data platform with advanced identity resolution and compliance
mParticle is an enterprise-grade customer data platform with strong identity resolution and data governance capabilities.
mParticle's identity resolution connects user interactions across iOS, Android, web, and offline touchpoints into unified customer profiles. This cross-device tracking becomes crucial as users interact with brands through multiple channels before converting.
The platform's data quality and governance tools help enterprises maintain clean, compliant data collection at scale. This matters increasingly as privacy regulations expand and data quality directly impacts attribution accuracy.
Cross-Device Identity: Advanced identity resolution connects user behavior across iOS, Android, web, and offline channels.
iOS SDK with ATT Support: Native iOS tracking that handles App Tracking Transparency framework requirements automatically.
Data Quality Tools: Built-in validation and governance ensure clean, consistent data collection.
Real-Time Activation: Instantly route collected data to ad platforms and marketing tools for immediate use.
Compliance Framework: Privacy-focused architecture designed for GDPR, CCPA, and other regulatory requirements.
Large enterprises with complex data needs across multiple brands, regions, or business units. Particularly valuable for organizations prioritizing data governance and regulatory compliance alongside attribution.
Enterprise pricing typically starts around fifty thousand dollars annually, varying based on data volume and features.
Best for: Product analytics with iOS event tracking for behavioral analysis
Mixpanel is a product analytics platform offering iOS event tracking focused on understanding user behavior patterns.
Mixpanel excels at behavioral analysis, showing you not just who converted but how they used your product before converting. This behavioral context helps you understand which features drive retention and revenue, informing both product and marketing decisions.
The platform's self-serve implementation makes it accessible for smaller teams without dedicated data engineering resources. You can start tracking iOS events and analyzing funnels within days rather than months.
iOS Event Tracking: SDK for capturing detailed user actions and properties on iOS devices.
Behavioral Cohorts: Group users based on actions taken and analyze conversion patterns across segments.
Funnel Analysis: Identify where users drop off in conversion flows and optimize accordingly.
Retention Reporting: Track how user behavior changes over time and which actions predict long-term engagement.
Self-Serve Setup: Implement and start analyzing without requiring extensive technical resources.
Product teams and growth marketers who need to understand in-app behavior patterns alongside acquisition attribution. Strong fit for SaaS, mobile apps, and digital products focused on engagement and retention.
Free tier supports up to 20 million events monthly. Growth plan starts at twenty dollars monthly, with volume-based pricing for larger implementations.
Your ideal iOS tracking solution depends heavily on your specific marketing context and technical resources.
If you're running significant paid media campaigns and need accurate attribution that feeds optimization signals back to ad platforms, Cometly's server-side tracking and Conversion Sync capabilities address the core iOS tracking challenge directly. The AI recommendations help you actually use attribution data to improve performance rather than just reporting what happened.
For mobile-first apps at enterprise scale, AppsFlyer and Adjust offer robust SKAdNetwork optimization and fraud prevention that become essential as acquisition budgets grow. Branch makes sense when your customer journeys span web and app touchpoints that need unified measurement.
Building long-term first-party data infrastructure? Segment or mParticle provide the foundation for owning your customer data and routing it wherever needed. These platforms solve a broader problem than just iOS tracking, but they're increasingly necessary as third-party tracking continues degrading.
The reality is that iOS tracking will keep getting harder. Apple has shown no signs of loosening privacy restrictions, and other platforms are following their lead. The solutions that work in 2026 focus on first-party data collection, server-side tracking, and feeding enriched conversion signals back to ad platforms despite tracking limitations.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy. Get your free demo today and start capturing every touchpoint to maximize your conversions.
Learn how Cometly can help you pinpoint channels driving revenue.
.svg)
Network with the top performance marketers in the industry
