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Choosing the right marketing attribution software starts with understanding what you're actually paying for. With pricing models ranging from percentage-of-ad-spend to flat monthly fees, getting accurate quotes helps you compare apples to apples. This guide covers the top attribution platforms worth requesting quotes from, what to expect in terms of pricing structures, and how to evaluate which solution fits your budget and tracking needs. Whether you're a growing DTC brand or an agency managing multiple clients, these tools represent the leading options in the attribution space today.
Best for: AI-powered attribution with server-side tracking and conversion sync across all ad platforms
Cometly is a marketing attribution platform that tracks the complete customer journey from ad click to CRM conversion, feeding enriched data back to ad platforms for better optimization.
Cometly stands out for its server-side tracking architecture, which solves the iOS tracking limitations that plague pixel-based solutions. This means more accurate attribution data even when users opt out of browser tracking.
The platform's AI engine analyzes your entire attribution data set to surface optimization recommendations across channels. Instead of just showing you what happened, it tells you what to do next—which campaigns to scale, which audiences to test, and where budget is being wasted.
Multi-Touch Attribution: Track every touchpoint across paid ads, organic, email, and CRM interactions with flexible attribution models.
Server-Side Tracking: Bypass browser limitations and ad blockers to capture accurate conversion data regardless of iOS privacy settings.
AI Recommendations: Get actionable insights on which ads and campaigns to scale based on true revenue impact, not just surface metrics.
Conversion Sync: Feed enriched conversion events back to Meta, Google, TikTok, and other platforms to improve their AI targeting and optimization.
Real-Time Analytics: Access live dashboards showing which sources are actually driving revenue, not just clicks or form fills.
Cometly works best for digital marketers and agencies running multi-channel campaigns who need accurate attribution despite iOS tracking challenges. It's particularly valuable for businesses that want to improve ad platform performance by feeding better conversion data back to Meta and Google's algorithms.
Custom quotes based on ad spend volume and specific tracking needs. Request a demo to get pricing tailored to your business size and integration requirements.
Best for: Shopify-native ecommerce brands needing pixel-based tracking and creative analytics
Triple Whale is an attribution platform built specifically for Shopify stores, offering first-party tracking through their proprietary Triple Pixel technology.
Triple Whale's deep Shopify integration means setup takes minutes, not weeks. The platform automatically pulls in your store data, order information, and customer behavior without complex configuration.
Their creative analytics feature lets you see which ad creatives drive the most revenue, not just clicks. For ecommerce brands testing dozens of ad variations weekly, this visibility into creative performance is invaluable for scaling winning assets.
Triple Pixel: First-party tracking pixel that captures customer behavior and purchase data directly from your Shopify store.
Creative Analytics: See which ad creatives, thumbnails, and copy variations drive actual revenue across your campaigns.
Shopify Integration: Native connection pulls order data, customer lifetime value, and product performance automatically.
Revenue Dashboard: Real-time view of daily revenue attributed to each marketing channel and campaign.
Cohort Analysis: Track customer acquisition cohorts over time to understand LTV by traffic source.
Triple Whale is ideal for Shopify-based DTC brands with monthly revenue between $50K and $5M who want quick setup and ecommerce-specific attribution insights without enterprise complexity.
Tiered pricing starts around $129/month for smaller stores and scales with monthly revenue. Higher tiers unlock additional integrations and team seats.
Best for: DTC brands seeking machine learning attribution and media mix modeling
Northbeam combines attribution tracking with media mix modeling to help brands understand both digital and offline channel performance.
Northbeam's machine learning models analyze your marketing data to identify patterns that traditional attribution misses. The platform learns which channels work together and how their combined effect differs from individual performance.
Their media mix modeling capability lets you measure incremental impact—answering questions like "What would happen if we cut Facebook spend by 30%?" This forward-looking analysis helps brands make strategic budget decisions, not just react to past performance.
Machine Learning Attribution: AI models that adapt to your specific customer journey patterns and channel interactions.
Media Mix Modeling: Statistical analysis of how channels work together and their incremental contribution to revenue.
Cross-Channel Measurement: Track performance across paid social, search, display, affiliate, and offline channels in one view.
Custom Attribution Windows: Configure lookback windows and attribution rules to match your specific sales cycle length.
Scenario Planning: Model different budget allocation scenarios to predict outcome changes before making shifts.
Northbeam suits DTC brands spending $500K+ monthly on advertising who need sophisticated modeling to optimize complex multi-channel strategies and justify budget allocation decisions.
Custom enterprise quotes based on ad spend volume. Expect pricing in the mid-to-high four figures monthly for typical implementations.
Best for: Enterprise brands with complex omnichannel marketing and long customer journeys
Rockerbox provides unified marketing measurement for large brands running campaigns across digital, TV, direct mail, and retail channels.
Rockerbox excels at connecting online and offline touchpoints into a single customer journey view. If you're running TV spots alongside digital campaigns, Rockerbox can show how these channels influence each other rather than treating them as isolated efforts.
Their journey analytics reveal the actual path customers take from awareness to purchase. Instead of just seeing that someone converted, you see the sequence of touchpoints—email, then Instagram ad, then Google search, then purchase—and how different journey patterns perform.
Unified Measurement: Connect digital ads, TV, direct mail, retail, and other channels into one attribution framework.
Journey Analytics: Visualize common customer paths and identify which touchpoint sequences lead to conversions.
Incrementality Testing: Run controlled experiments to measure the true incremental lift from specific channels or campaigns.
Enterprise Integrations: Pre-built connectors for major ad platforms, analytics tools, CRMs, and data warehouses.
Custom Reporting: Build reports tailored to your organization's specific KPIs and stakeholder needs.
Rockerbox is built for enterprise marketing teams at companies with $10M+ annual ad spend who need to measure complex omnichannel strategies and present attribution insights to executive stakeholders.
Enterprise pricing requires custom quotes. Implementation typically includes onboarding, training, and dedicated support, with annual contracts being standard.
Best for: High-ticket offers and businesses with phone sales and long customer journeys
Hyros specializes in attribution for businesses where conversions happen over the phone or through multi-step sales processes rather than simple ecommerce checkouts.
Hyros's call tracking attribution is game-changing for businesses that close deals over the phone. The platform tracks which ads drove phone calls, which calls converted to sales, and the revenue from each source—connecting the entire journey from click to closed deal.
For info products, coaching programs, and high-ticket services, Hyros handles long sales cycles where customers might engage with your content for weeks before purchasing. It maintains attribution accuracy even when the purchase happens 30 or 60 days after the initial ad click.
Call Tracking Attribution: Track which marketing sources drive phone calls and attribute revenue from phone-based sales back to specific ads.
Long-Journey Tracking: Maintain attribution accuracy for sales cycles lasting weeks or months with extended lookback windows.
Print Tracking: Attribute offline conversions from direct mail, magazine ads, and other print marketing efforts.
AI Optimization: Get recommendations on which traffic sources and ads to scale based on actual revenue, not just lead volume.
CRM Integration: Connect with sales CRMs to track the full funnel from ad click through closed deal and payment.
Hyros works best for coaches, course creators, agencies, and B2B companies selling high-ticket products where sales happen through calls or consultations rather than instant online purchases.
Percentage-based pricing model typically ranging from 1-3% of monthly ad spend, with minimum monthly commitments. Request a quote based on your specific ad budget.
Best for: Subscription businesses tracking lifetime value and cohort-based revenue
Wicked Reports focuses on lifetime value attribution for subscription and recurring revenue businesses where the initial purchase is just the beginning of the customer relationship.
Wicked Reports attributes not just the first purchase but all subsequent subscription renewals, upsells, and cross-sells back to the original marketing source. This LTV-based approach shows which channels acquire customers who stick around and spend more over time.
Their cohort analysis breaks down customer value by acquisition month and source, revealing which campaigns bring in subscribers who churn quickly versus those who become long-term customers. This insight is critical for subscription businesses where payback periods extend beyond the first month.
LTV Attribution: Track total customer lifetime value and attribute all revenue back to the original acquisition source.
Cohort Analysis: Compare customer cohorts by acquisition date and channel to identify which sources drive the best long-term value.
Subscription Tracking: Monitor recurring revenue, churn rates, and renewal patterns by marketing source.
Email Attribution: Track revenue generated by email marketing campaigns and automated sequences.
ROI Reporting: Calculate true ROI including LTV rather than just first-purchase revenue against ad spend.
Wicked Reports is ideal for subscription box companies, SaaS businesses, membership sites, and any business model where customer value accrues over months or years rather than a single transaction.
Tiered pricing based on the number of contacts tracked, starting around $250/month for smaller lists and scaling up for larger subscriber bases.
Best for: Course creators and coaches tracking deep funnel attribution through webinars and launches
SegMetrics specializes in attribution for online education businesses with complex funnels involving free content, webinars, email sequences, and launch events.
SegMetrics excels at tracking the multi-step funnels common in the online course world. It connects lead magnets to webinar registrations to email engagement to eventual course purchases, showing which lead sources produce buyers rather than just email subscribers.
The platform's deep integration with Infusionsoft/Keap makes it particularly powerful for businesses built on that CRM. SegMetrics pulls in tag applications, campaign completions, and purchase data to show exactly how your automation sequences convert leads into customers.
Deep Funnel Attribution: Track leads through multi-step funnels including opt-ins, webinar attendance, email engagement, and purchases.
LTV Tracking: Monitor customer lifetime value across course purchases, upsells, and membership renewals.
Infusionsoft Integration: Native connection with Keap/Infusionsoft pulls in all CRM activity for complete attribution.
Lead Source Reporting: See which traffic sources produce the highest-value customers, not just the most leads.
Cohort Analysis: Compare customer cohorts by acquisition source and date to identify trends in customer quality.
SegMetrics suits course creators, coaches, and membership site owners with monthly revenue between $20K and $500K who use Infusionsoft/Keap or similar marketing automation platforms.
Plans start at $175/month and scale based on the number of contacts tracked. Higher tiers include additional integrations and advanced reporting features.
Best for: B2B SaaS companies with long sales cycles and CRM-heavy workflows
Attribution App focuses on B2B attribution where deals close through sales teams and CRM workflows rather than instant online purchases.
Attribution App handles the complexity of B2B sales cycles where a single deal might involve dozens of touchpoints across multiple decision-makers over several months. It tracks which marketing activities influence opportunities at each stage of your sales pipeline.
The platform's CRM integrations connect marketing activity to actual closed revenue in Salesforce, HubSpot, or other sales systems. This connection between marketing campaigns and closed deals helps B2B marketers prove ROI in a way that traditional web analytics can't.
Multi-Touch Attribution Models: Choose from first-touch, last-touch, linear, time-decay, and custom attribution models for B2B journeys.
CRM Integrations: Connect with Salesforce, HubSpot, Pipedrive, and other CRMs to track opportunities and closed revenue.
B2B Journey Tracking: Monitor how leads progress through awareness, consideration, and decision stages with marketing touchpoints at each phase.
Custom Model Configuration: Build attribution models that match your specific sales process and deal stages.
Pipeline Reporting: See which marketing channels influence pipeline creation, not just lead generation.
Attribution App works best for B2B SaaS companies with sales cycles longer than 30 days, deal sizes above $5K, and sales teams who close deals through CRM workflows.
Quote-based pricing that scales with company size and CRM complexity. Expect enterprise-level pricing for implementations with multiple CRM integrations and team seats.
Your ideal attribution platform depends on your business model and tracking priorities. Cometly stands out for its AI-powered optimization recommendations and server-side tracking that solves iOS accuracy challenges while feeding better conversion data back to ad platforms. Triple Whale offers the fastest setup for Shopify brands who want creative-level insights without enterprise complexity. Northbeam brings sophisticated media mix modeling for brands ready to move beyond basic attribution into predictive analytics.
For businesses with longer sales cycles, consider your conversion path. Hyros excels at call tracking and high-ticket sales, while Attribution App handles complex B2B pipelines. Subscription businesses should evaluate Wicked Reports or SegMetrics based on their customer lifetime value tracking needs.
When requesting quotes, clarify what's included in base pricing versus add-ons. Ask about historical data access, team seat limits, integration costs, and implementation support. Most platforms offer tiered pricing or percentage-of-spend models, so your actual cost depends on business size and tracking complexity.
Request demos from your top two or three choices to see the interface, ask specific questions about your tracking scenarios, and get accurate pricing based on your ad spend. The right platform should feel intuitive while providing the depth of data your team needs to make confident optimization decisions.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy. Get your free demo today and start capturing every touchpoint to maximize your conversions.
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