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Northbeam has become a go-to attribution platform for many marketers, but it's far from the only solution. Whether you're concerned about pricing, need different integrations, want AI-powered recommendations, or require more robust server-side tracking, there are compelling alternatives worth exploring. Here are the top marketing attribution platforms that can help you understand which campaigns actually drive revenue.
Best for: Marketers who want AI-powered insights and accurate cross-platform tracking that overcomes iOS limitations
Cometly is a marketing attribution platform that tracks the complete customer journey from initial ad click through CRM conversion, using server-side tracking to maintain accuracy despite browser and iOS restrictions.
Cometly stands out with its AI-powered optimization engine that analyzes performance across all your ad channels simultaneously. Instead of just showing you what happened, it actively recommends which campaigns to scale and which to cut.
The platform's conversion sync capability feeds enriched, first-party data back to Meta, Google, and other ad platforms—helping their algorithms optimize more effectively. This creates a feedback loop that improves targeting and campaign performance over time.
AI Ads Manager: Get actionable recommendations on which ads and campaigns to scale based on cross-channel performance analysis.
Server-Side Tracking: Capture accurate conversion data even when browser pixels fail due to iOS 14.5+ restrictions or ad blockers.
Conversion Sync: Send enriched conversion events back to ad platforms to improve their targeting and optimization algorithms.
Multi-Touch Attribution: Compare first-touch, last-touch, linear, and custom attribution models to understand the full customer journey.
AI Chat Analytics: Ask questions about your data in plain English and get instant insights without building complex reports.
Digital marketing teams and agencies running campaigns across multiple platforms who need accurate attribution despite privacy changes. Particularly valuable for businesses spending $50K+ monthly on ads who want AI-driven optimization recommendations alongside their attribution data.
Custom pricing based on business size and needs. Demo available to explore features and discuss pricing tailored to your ad spend and team requirements.
Best for: Shopify stores wanting plug-and-play attribution with creative performance insights
Triple Whale is an ecommerce attribution platform built specifically for Shopify merchants, offering one-click setup and profit-focused analytics.
Triple Whale's native Shopify integration means you can be tracking within minutes of signing up. No complex implementation or developer resources required—it pulls order data, product costs, and advertising spend automatically.
The Creative Cockpit feature helps you identify which ad creatives actually drive profitable sales, not just clicks. You can see creative performance across platforms and understand which visual approaches resonate with your audience.
Triple Pixel: First-party tracking pixel that captures data even when platform pixels miss conversions.
Profit Analytics: Track true profitability at the order level, accounting for product costs, shipping, and ad spend.
Creative Cockpit: Analyze which ad creatives drive the best ROAS across all your campaigns.
Benchmarking: Compare your store's performance against similar businesses in your industry and revenue range.
Summary Dashboard: Get a single-screen view of all key metrics across platforms without jumping between ad accounts.
DTC ecommerce brands on Shopify who prioritize ease of setup and want profit-focused analytics. Especially useful for stores testing multiple ad creatives and needing quick insights on what's working.
Starts at $129/month for smaller stores, with pricing tiers that scale based on monthly revenue and feature access.
Best for: Enterprise brands running omnichannel campaigns including TV, digital, and offline touchpoints
Rockerbox is an enterprise marketing measurement platform that combines multi-touch attribution with marketing mix modeling for comprehensive cross-channel insights.
Rockerbox bridges the gap between digital attribution and traditional marketing mix modeling. This unified approach means you can measure TV commercials, podcast sponsorships, and digital ads within the same framework—understanding how they work together rather than in isolation.
The platform's incrementality testing capabilities let you run controlled experiments to determine which channels actually cause conversions versus those that simply capture existing demand. This helps you avoid wasting budget on channels that look good in attribution reports but don't actually drive new customers.
Unified MTA and MMM: Combine granular user-level attribution with aggregate marketing mix modeling for complete measurement.
TV and Offline Attribution: Track the impact of traditional media channels alongside digital campaigns.
Incrementality Testing: Run holdout tests and geo experiments to measure true causal impact of marketing spend.
Journey Mapping: Visualize complete customer paths across all touchpoints from awareness to conversion.
Data Infrastructure: Enterprise-grade data warehouse integration and custom reporting capabilities.
Enterprise brands with diverse marketing mixes that include traditional media, multiple digital channels, and retail partnerships. Best suited for companies with dedicated analytics teams and marketing budgets exceeding $1M annually.
Enterprise pricing model typically starting at higher spend thresholds. Pricing depends on data volume, number of channels tracked, and level of support required.
Best for: High-ticket offers, coaching businesses, and info products with phone-based sales and long sales cycles
Hyros is an attribution platform designed for businesses with complex sales processes involving phone calls, webinars, and extended consideration periods.
Hyros excels at tracking conversions that happen offline or over the phone. Its AI-powered call tracking analyzes sales calls to determine which marketing touchpoints led to closed deals—even when the sale happens weeks or months after the initial ad click.
The platform can attribute sales cycles extending 12+ months, making it valuable for high-ticket coaching programs, masterminds, and B2C services where customers research extensively before buying. It tracks every touchpoint in that extended journey and connects them to eventual revenue.
AI Call Tracking: Automatically analyze phone calls to identify which marketing sources drove qualified conversations and closed sales.
Long Sales Cycle Attribution: Track customer journeys spanning months, perfect for high-consideration purchases.
Print Tracking: Attribute direct mail campaigns and offline marketing to eventual conversions.
Webinar Funnel Tracking: Monitor complete webinar registration and attendance paths through to purchase.
Ad Platform Optimization: Send conversion data back to Facebook and Google to improve their targeting algorithms.
Coaches, consultants, course creators, and high-ticket service providers who close sales via phone calls and have extended sales cycles. Also valuable for businesses using webinar funnels as a primary conversion mechanism.
Starts around $99/month for basic plans, with pricing scaling based on ad spend tracked and number of conversion events processed.
Best for: Agencies managing multiple clients and businesses focused on lifetime value and cohort analysis
Wicked Reports is an attribution platform popular with marketing agencies, offering cohort-based LTV tracking and strong email/SMS attribution capabilities.
Wicked Reports takes a cohort-based approach to attribution that reveals long-term customer value by acquisition source. Instead of just tracking initial purchases, it shows you which marketing channels bring customers who stick around, buy repeatedly, and generate the highest lifetime revenue.
The platform's email and SMS attribution capabilities are particularly strong. It tracks how email campaigns and text messages contribute to conversions throughout the customer lifecycle—helping you understand the true value of your owned marketing channels alongside paid advertising.
Cohort LTV Analysis: Track lifetime value by acquisition month and source to understand long-term channel performance.
Email and SMS Attribution: Measure how owned marketing channels contribute to conversions and customer retention.
Agency Dashboard: Manage multiple client accounts with consolidated reporting and cross-client insights.
Subscription Tracking: Specialized analytics for recurring revenue businesses and membership models.
ROI by Acquisition Date: Understand profitability based on when customers were acquired, not just when they converted.
Marketing agencies handling multiple client accounts, subscription businesses that need LTV-focused attribution, and ecommerce brands with strong email marketing programs. Particularly valuable when you need to prove long-term ROI rather than just immediate conversion metrics.
Starts around $250/month for single-business plans. Agency plans with multi-client management available at higher price points.
Best for: Lead generation businesses connecting marketing touchpoints to closed revenue in their CRM
Ruler Analytics is a closed-loop attribution platform built for lead gen companies that need to track the complete path from marketing touchpoint to actual revenue.
Ruler Analytics creates true closed-loop attribution by connecting anonymous website visitors to form submissions, phone calls, and eventually to closed deals in your CRM. This means you can see not just which campaigns generate leads, but which ones generate revenue.
The built-in call tracking eliminates the need for a separate phone tracking tool. You get dynamic number insertion, call recording, and automatic attribution of phone conversions back to their original marketing source—all within the same platform.
Closed-Loop Revenue Attribution: Connect marketing touchpoints directly to won deals and revenue in your CRM or sales system.
Built-In Call Tracking: Track phone conversions with dynamic number insertion and call recording capabilities.
Form and Chat Tracking: Capture all lead generation touchpoints including forms, live chat, and chatbot interactions.
CRM Integration: Sync with Salesforce, HubSpot, Pipedrive, and other CRMs to track deals through to close.
Marketing Source Reporting: Understand which campaigns, keywords, and channels drive the highest-value customers.
B2B companies, professional services firms, and lead generation businesses that close deals via sales teams. Especially valuable when you need to justify marketing spend based on actual revenue rather than just lead volume.
Starts around £199/month (approximately $250 USD), with pricing varying based on traffic volume and number of integrations needed.
Best for: B2B companies with complex buying committees and long enterprise sales cycles
Dreamdata is a B2B revenue attribution platform designed specifically for companies selling to multiple stakeholders within target accounts.
Dreamdata uses an account-based attribution model that recognizes B2B buying reality: multiple people from the same company interact with your marketing before a deal closes. It tracks all those touchpoints at the account level rather than trying to attribute revenue to individual contacts.
The platform excels at content attribution—showing which blog posts, whitepapers, webinars, and resources actually influence deals. This is crucial for B2B companies where educational content plays a major role in moving prospects through long consideration cycles.
Account-Based Attribution: Track all interactions from multiple contacts within target accounts as a unified buying journey.
Buying Committee Tracking: Identify and monitor all stakeholders involved in purchase decisions.
Content Attribution: Measure which content assets influence pipeline and closed revenue.
Revenue Intelligence: Forecast pipeline and revenue based on historical attribution patterns.
B2B Tool Integration: Connect with LinkedIn Ads, Salesforce, HubSpot, and other B2B marketing and sales platforms.
B2B SaaS companies, enterprise software vendors, and professional services firms with average deal sizes above $10K and sales cycles longer than 30 days. Most valuable when multiple stakeholders are involved in purchase decisions.
Free tier available for basic features. Paid plans start at $999/month, with pricing scaling based on number of accounts tracked and feature access.
Best for: Subscription businesses, membership sites, and companies using marketing automation platforms like Infusionsoft
SegMetrics is an attribution platform focused on subscription businesses, with particularly deep integrations for marketing automation tools.
SegMetrics specializes in lifetime value tracking for subscription businesses. It shows you which marketing sources bring subscribers who stay longest and generate the most revenue over time—not just those who convert initially.
The platform's Infusionsoft/Keap integration is exceptionally deep, making it the go-to choice for businesses heavily invested in that ecosystem. It tracks campaign sequences, tag applications, and automation triggers as attribution touchpoints, giving you visibility into how your marketing automation contributes to revenue.
Lifetime Value by Source: Track LTV metrics by original marketing source to understand long-term channel value.
Deep Infusionsoft Integration: Native connection with detailed campaign and automation tracking.
Subscription Analytics: Specialized metrics for recurring revenue businesses including churn attribution.
Lead Source Attribution: Track the complete journey from initial touchpoint through subscription signup and retention.
Funnel Performance: Analyze conversion rates and revenue at each stage of your marketing funnels.
Membership sites, online course platforms, SaaS companies with subscription models, and businesses using Infusionsoft/Keap as their primary marketing automation platform. Particularly valuable when subscriber retention and LTV are more important than initial conversion metrics.
Starts at $175/month, with pricing tiers based on number of contacts tracked and level of feature access needed.
The right attribution platform depends heavily on your business model and what you're actually trying to measure. Ecommerce brands on Shopify might find Triple Whale's plug-and-play setup perfect, while B2B companies with complex sales cycles need something like Dreamdata or Ruler Analytics that tracks through to closed revenue.
If you're running high-ticket offers with phone sales, Hyros handles that specific use case better than general-purpose platforms. Agencies managing multiple clients benefit from Wicked Reports' multi-account dashboard. And subscription businesses get the most value from SegMetrics' LTV-focused approach.
Consider these factors when choosing: Does the platform integrate with your existing ad platforms and CRM? Can it track your specific conversion types (phone calls, form fills, in-app events)? Does the attribution model match how your customers actually buy? And critically—does the pricing make sense for your ad spend level?
For marketers who want AI-powered recommendations alongside accurate attribution, Cometly offers a compelling combination. The platform doesn't just show you what happened—it actively suggests which campaigns to scale based on cross-channel performance. The server-side tracking maintains accuracy despite iOS limitations, and conversion sync feeds better data back to your ad platforms to improve their optimization.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
Learn how Cometly can help you pinpoint channels driving revenue.
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