Tom King

Account Executive

August 25, 2022

5 minute read

Why Do You Need Ad Tracking & Management Software?

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When it comes to understanding how effective your advertising campaigns are, the accuracy of data is crucial. If you are a business owner, you need to make sure you're using ad tracking software to get that vital data accuracy. When people invest in any form of marketing they're searching for the highest return on their investment possible. However, it is not easy to determine exactly what is driving up this ROI.

Is it Facebook Ads?

Is it Google Ads?

Is it TikTok Ads?

All of these factors come into play. Ad tracking software gives you access to the answers and allows you to identify and boost your main sources of ROI down to the exact paid ad.

The term "Ad tracking software" often gets used interchangeably with "advertising management software". This is really just an oversimplification made by managers in charge of major advertising campaigns that need to have both features at play in the same tool. They need their analytics tools to provide both accurate tracking on their ads and allow them to manage their ads in the same tool.

Cometly is an example of an amazing ad tracking AND management software. Yes, it does both! We will talk about more about this app later.

The goal of advertising management is to keep track of various marketing operations and make sure they go as planned.

Advertising management can be vital for the success of your business. By focusing on metrics like conversions, ROI, and ROAS on each of your marketing campaigns, you can create a winning campaign strategy.

As this is often a lot to keep track of, many teams choose to use an advertising management tool, which we’ll cover below.

Why do you need advertising management software?

Advertising management & tracking software and tools can simplify and automate various parts of advertising, such as teaming up on ads and campaigns, carrying out the plan, sharing progress, checking results, and revisiting what went well (or didn't).

Ads Management software and tools will help you business to:

  • Online ads and marketing firms save time by removing the need for manual data entry.
  • Work smarter, not harder. Boost productivity and efficiency by implementing Cometly into your workflow.
  • Keep collaboration easy.
  • Run your campaigns on multiple channels without difficulty.
  • Create a structure that is more efficient.
  • Build custom reports that are suited to your specific requirements.
  • Create data visualizations that help you achieve your business goals.
  • Improve your likelihood for ads and campaigns to be successful in your niche.


Ad tracking software is intended to assist individuals in making the greatest possible judgments when it comes to marketing campaigns and small businesses. This invovles keeping track of how effective your ads are. Basically, an ads management software is almost completely useless if it is not also ensuring the accuracy of the data with an ad tracking software.

Save time and money by using ads management and tracking software like Cometly

Time is a very precious resource, and that explains why many people are looking for ways to be more efficient. Luckily you can now use Cometly, the ad management and tracking software designed to boost productivity and simplify repetitive and wasteful parts of your process.

Ad tracking software like Cometly is going to capture important data like conversion rates you are getting through ads, so it’s easier for you to determine the true success of the ad campaign.

On top of that, based on the accurate results that you are getting from Cometly, Cometly will also feed this accurate data back to the ad platform to optimize that platform. For example, if someone clicks on your FB ad and takes action on the ad, Cometly will feed that data back to Facebook pixel via the conversion API. This will provide an extra performance lift on your ads to help them continue to improve and make your pixel smarter over time.

If you want to grow your business and increase sales, you must track the effectiveness of your ads. The most effective way to do this is by using tracking software. It is also good to use some sort of ads management software as well, but that type of tool is basically useless if you cannot guarantee the data used for ads management is 100% accurate. So a tool like Cometly is perfect for this because it both ensures the accuracy of your data and makes it super easy to manage your ads. We hope this blog post has been helpful. If you have any questions, please don’t hesitate to reach out. Thank you for reading!

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