Babybub is a maternity brand with a mission to bring moms and moms-to-be smart, affordable, and effective tools to help them enjoy a comfortable and healthy journey from pregnancy to motherhood.
Since November 2022
We were using Triple Whale, which was good enough, but not great.
We knew there was significant data leaking even with Triple Whale, but we didn't know how to fix it. Their team's responsiveness was so bad, and they made changes to their UTM tag and changed their help guides without even notifying their current customers on these changes, so the data leak could've been from that. Our main bottleneck was being able to trust the data.
Extremely easy. Buddy and Matt were there the whole way through, answering any questions no matter how busy they were. They even let us have a very generous trial to compare against Triple Whale and the results couldn't have been better.
We not only have >20% more accurate data, we also have seen a significant increase in performance. We assume this is due to Cometly feeding this accurate data back to Facebook, thus allowing it to optimize better.
>20% more accurate data
~30% better performance as a result
100% better customer support
100% peace of mind
It'll have to be both the accuracy of data tracking and the feeding back to Facebook.
The founder's mindset. His focus is clear and uncompromised, something essential for highly successful people and products.
There's a free trial. You have nothing to lose and everything to gain. If the founders weren't confident of how good the app is, they wouldn't let you use it for free.
"I'm Co-Director at Babybub. We've always struggled with data tracking since iOS14, and making informed decisions is something we can't afford to lose. We first tried using Triple Whale to track our ads, which admittedly was a big help in the beginning. However, we quickly started to see that TW was trying to be too many things, without being great at any. The tracking didn't feel fully reliable, their other apps had some great functionality but then missed a bunch of very basic things, and their customer support took days to respond to the simplest question.
Though we're very grateful of them, we had to find something that (1) we could actually trust, and (2) fed data back to Facebook.
When I reached out to Cometly, Matt, the founder, got back to me directly. We had a few email exchanges before jumping on their trial, and through those exchanges it was clear to me that his focus and attention were in the right place - one place: being the best at tracking.
After he let us trial the app against Triple Whale for a considerable amount of ad spend, we quickly saw Cometly's superiority. Over 20% more accurate data, and improved performance on all our ads due to data being fed back to Facebook.
Not only has our performance and accuracy improved, but our peace of mind has quadrupled. Knowing that our team can trust the results they see is essential to running and scaling a business. We're very grateful for Matt and his team, and after a sneak peak into their project map, we're very excited for what's to come."
Co-Director at Babybub
Improve visibility. Feed AI for better ad optimization.