Built for HubSpot + Salesforce

B2B marketing attribution
that follows the deal.

Built for accounts, not anonymous leads. Cometly stitches every ad click, page visit, demo, and CRM lifecycle stage into one journey per account — so you can finally see which campaigns produce pipeline and closed-won revenue, not just form fills.

Account-level attribution across the full buying committee
Cost per MQL, SQL, demo, opp, and closed-won at the ad level
Native HubSpot and Salesforce sync — no rip-and-replace
Send revenue events back to Meta, Google, and LinkedIn via CAPI

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+40%: attribution improvement at Trainual
Days: to live, not months
100%: of touches credited

B2B attribution at the account level

Every contact in the buying committee, every touchpoint, every CRM stage — rolled up into a single account journey from first ad to closed-won.

cometly · account journey

Northwind, Inc.

B2B SaaS · 280 employees · United States

Closed-won · $84,200 ARR

HubSpot

MQLJun 04
SQLJun 18
DemoJul 02
OppJul 14
Closed-wonAug 09

Buying committee · 3 contacts · 7 touches

Account roll-up

MK
Mariana Kim
VP Marketing · Champion
LinkedIn · ABMBranded · searchDemo booked
DR
David Rivera
Director Demand Gen · User
Meta · case studyOrganic search
EC
Erin Chen
CMO · Decision maker
LinkedIn · founder postDemo attended

Originating ad: LinkedIn · ABM Tier 1 · “Beat HubSpot at attribution”

CAPI · all 3 paid platforms

Trusted by thousands of marketing teams

What you get

Attribution built for
long sales cycles.

Most attribution tools were built for e-commerce, where the buyer is a single person on a single device. B2B is messier — committees, multi-month cycles, demos, and offline closes. Cometly handles all of it.

Account-level journeys

B2B buying committees treated as a single account, not separate leads. Every contact, every touch, credited back to the originating ad or campaign.

Lifecycle-stage attribution

Pulls every HubSpot or Salesforce lifecycle stage automatically. Cost per MQL, SQL, demo booked, demo attended, opp, and closed-won — at the ad level.

ABM attribution

Target account lists synced from your CRM. Track which ads, channels, and campaigns are influencing your top accounts even if no one has filled a form yet.

Demo & meeting tracking

Calendly, OnceHub, Chili Piper, HubSpot Meetings — Cometly preserves UTMs through the booking flow and ties the demo back to the original ad.

Pipeline forecasts

Project pipeline from current ad spend using historical lead-to-deal velocity. The kind of numbers your CFO will actually defend.

Conversion API for stages

Send MQL, SQL, demo-attended, and closed-won events back to Meta, Google, and LinkedIn via server-side CAPI. The algorithms optimize for buyers, not browsers.

How it works

How a B2B demo runs.

We OAuth into your CRM and ad platforms, then walk through the campaigns producing pipeline and closed-won in your own data.

1
Connect your CRM
HubSpot is OAuth (5 minutes). Salesforce takes a dedicated solutions engineer for custom triggers — usually wrapped inside the first week.
2
Connect ad platforms
Meta, Google, LinkedIn — all the platforms running ABM, demand-gen, and trial campaigns. Spend, clicks, and impressions flow in.
3
Walk pipeline by source
We'll show cost per MQL, SQL, demo, and closed-won by channel and individual ad. Plus account journeys end-to-end across the buying committee.
4
Wire up Conversion API
Send qualified events back to Meta, Google, and LinkedIn so the algorithms learn from your real pipeline. Match quality usually hits 9.3 / 10.

Common questions

Answers from the team.

If yours isn't here, we'll cover it in the demo.

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How is this different from HubSpot's built-in attribution?

HubSpot tells you about a deal once it exists. Cometly tells you which ad started the journey 6, 8, even 12 weeks earlier, using cookieless fingerprint tracking that survives the parts of the buyer journey HubSpot loses.

Does Salesforce setup require engineering?

Most installs take 1–2 weeks with our dedicated solutions engineer. We handle custom triggers for your lifecycle stages so attribution data flows back to ad platforms automatically. Your dev team is involved for less than a day.

Can we run ABM attribution?

Yes. Sync your target account list from HubSpot or Salesforce. Cometly tracks which ads, channels, and campaigns are influencing your top accounts — even if no one has filled a form yet.

How long until pipeline data is reliable?

Within 4 weeks you'll have validated which channels and ads are producing qualified leads, even with a 6-month sales cycle. Full deal-stage data takes one full sales cycle.

Do you handle Calendly's iframe issue?

Yes. We configure Calendly to redirect to a thank-you page on your domain so UTMs survive the booking flow. The Comet Pixel ties the booking back to the original ad.

Stop scaling on lead volume.
Start scaling on pipeline.

Book a 30-minute demo. We'll connect HubSpot or Salesforce + your ad platforms live and show you cost-per-stage at the individual ad level.