Pipeline · CAC · LTV · ROAS · AI

Marketing analytics
built on revenue.

Stop reconciling Meta's claimed conversions against your UTM spreadsheet at 11pm on a Sunday. Cometly gives you pipeline, CAC, ROAS, and LTV by source in one dashboard — with AI to surface what's working before you even ask.

Pipeline, CAC, ROAS, and LTV in one dashboard, by source
AI Chat — ask anything about your ads in plain English
Account journeys across the full buying committee
Scheduled Slack and email digests, set up in 60 seconds

Book your demo Book demo

+31%: ad return lift at ClickFunnels
~10 min: weekly reporting effort
6→1: tools replaced

The dashboard your team will actually run on

Pipeline, CAC, LTV ROAS, and AI Chat — all in one saved view, scheduled to Slack and reconciled against Stripe revenue.

cometly · saas analytics dashboard

Saved view · Growth weekly

Pipeline · CAC · LTV ROAS

Last 90 daysU-shaped · 60d

Slack digest

Pipeline

$1.84M+24.6%

Closed-won ARR

$612K+18.2%

LTV ROAS

5.8×+1.1×

Blended CAC

$1,420−12.8%

LTV ROAS by cohort

Year 1Year 2Year 3

M0M3M6M9M12M18M24M30M36

Ask AI

Why is LTV ROAS up?

Branded search and LinkedIn ABM customers from Q2 are paying back 7–9% faster than the prior cohort. Their 12-month LTV is $3,840 vs. $3,210 — driving the 1.1× ROAS lift.

Cohort breakdownOpen campaignsPin to dashboard

Trusted by thousands of marketing teams

What you get

The SaaS analytics
your team actually opens.

Built for growth leaders, marketing ops, and founders who need the same definitions across the team — and want to stop spending Sundays building reports.

Pipeline by source

Pipeline created and closed-won ARR by every channel, campaign, and individual ad. Tied directly to Stripe revenue and CRM deal data — no spreadsheets.

CAC + payback period

True CAC per channel, plus payback period (months until the customer pays back acquisition cost). The metrics your finance team actually uses.

LTV ROAS by cohort

Lifetime value ROAS at 30, 60, 90 days, year-1, year-2, year-3. See which channels produce durable revenue, not just first-month signups.

AI Chat for ad data

Ask anything about your performance in plain English. "Which Meta campaigns dropped trial conversion last week?" "Show me LinkedIn ROAS by audience." Answer in seconds.

Saved views per role

Dashboards for growth, ops, founders, finance, and agencies — each with the right metrics and filters pre-configured. Saved, shared, and scheduled.

Slack & email digests

Schedule daily, weekly, or monthly digests directly to Slack channels and email. Every stakeholder gets the same numbers, on the same cadence.

How it works

Your analytics demo.

We open Cometly, OAuth into Stripe, your CRM, and your ad platforms, and walk through pipeline + CAC + LTV ROAS using your real numbers.

1
Connect Stripe + your CRM
OAuth into Stripe and HubSpot or Salesforce. Revenue, lifecycle stages, and deals flow in within minutes.
2
Connect ad platforms
Meta, Google, LinkedIn, TikTok, Microsoft — all via OAuth. Spend, clicks, and creative metadata flow in alongside revenue.
3
Build a dashboard live
We'll build a pipeline + CAC + LTV ROAS dashboard on your data in the call, then save it for your team. Schedule a Slack digest if you want.
4
Try AI Chat
Ask anything in plain English. AI Chat returns answers grounded in your actual data, citing the underlying campaigns. It's the most popular part of the demo.

Common questions

Answers from the team.

If yours isn't here, we'll cover it in the demo.

Book a time

How do you calculate LTV ROAS?

Sum of revenue from a customer cohort divided by the ad spend that acquired them, over a chosen window (30, 60, 90 days, year-1, year-2, year-3). Includes recurring payments, upgrades, and refunds, all from Stripe.

How is CAC calculated?

Total ad spend divided by total new customers acquired in a period. Cometly also breaks CAC down by channel, campaign, or individual ad — useful for spotting outliers.

Can I send Slack digests?

Yes. Cometly's AI Slack Reports send daily, weekly, or monthly digests to any channel — pipeline by source, top movers, ad-spend anomalies. Set up in 60 seconds.

Can I export to Snowflake?

Yes, on Enterprise. Live syncs to Snowflake, BigQuery, and Redshift. Your BI team can layer their existing reporting on top of clean attribution tables.