Eight models · windows from 1 day to lifetime

Multi-touch attribution
on your real data.

Most customer journeys hit 6–14 touchpoints before they convert. We'll plug Cometly into your funnel and show you the same conversions through eight different attribution models — so the channels you've been under-crediting finally get seen.

First-touch, last-touch, last non-direct, U-shaped, linear
Source-specific attribution that filters by paid channel first
Windows from 1 day to lifetime LTV — match your sales cycle
Switch models retroactively without re-instrumenting anything

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8: attribution models
1d → ∞: attribution windows
+40%: improvement at Trainual

Eight models. Same conversion.

Watch the same paid customer through Last Touch, First Touch, U-Shaped, and Linear Paid — and decide which lens reflects how your funnel actually works.

cometly · same journey · 4 models

Customer journey

Northwind, Inc. · 6 touches · 34 days

Lifetime window

Organic Search
Day 0
Meta · Awareness
Day 4
LinkedIn · ABM
Day 11
Branded Search
Day 23
Demo booked
Day 27
Paid · $1,490 MRR
Day 34

Credit by model · same conversion

Switch model retroactively

Last touch100% credit · 1 paid customer

First touch100% credit · 1 paid customer

U-shaped100% credit · 1 paid customer

Linear paid100% credit · 1 paid customer

Organic Search

Meta · Awareness

LinkedIn · ABM

Branded Search

Demo booked

Paid · $1,490 MRR

Trusted by thousands of marketing teams

What you get

Eight models.
One source of truth.

Cometly stores raw touchpoint data and recomputes attribution on the fly. Switch models or windows in the demo and watch the same conversions through a different lens immediately.

First-touch attribution

100% of credit to the ad or channel that introduced the customer. Best for measuring brand and awareness investments at the top of the funnel.

Last-touch attribution

100% of credit to the final click before conversion. The default in most CRMs — useful, but typically over-credits branded search and direct.

Last non-direct touch

Same as last-touch, but skips direct visits and credits the prior real touchpoint. Stops branded direct from drowning out paid acquisition.

Linear & linear paid

Split credit evenly across every touch — or paid touches only. Cleanly compares paid channels against each other without organic noise.

U-shaped attribution

40% to the first touch, 40% to the last, 20% across the middle. Rewards both discovery and closing channels.

Source-specific models

Filter the journey to a single paid channel (Meta, Google, LinkedIn) first, then apply first- or last-touch. Built for SaaS so paid clicks aren't drowned out.

How it works

How the demo runs.

We OAuth into your ad accounts and CRM, then walk a real cohort of conversions through every attribution model side by side.

1
Connect Stripe + your CRM
OAuth into Stripe and HubSpot or Salesforce in under 5 minutes. Cometly starts back-filling the last 90 days of conversion data immediately.
2
Connect ad platforms
Meta, Google, LinkedIn, TikTok, Microsoft — all via OAuth. Spend and clicks flow in alongside touchpoint events.
3
Pick a conversion cohort
Last 30 / 60 / 90 days of paid customers. We'll walk that same cohort through all eight attribution models live, side by side.
4
Find under-credited channels
Last-touch tends to over-credit branded search. U-shaped and source-specific often reveal real paid winners. We'll point out the deltas.

Common questions

Answers from the team.

If yours isn't here, we'll cover it in the demo.

Book a time

Which attribution model should I use?

There's no single right answer — that's why Cometly ships all eight. Most B2B SaaS teams compare last-touch (their default) with linear, U-shaped, and source-specific to spot under-credited paid channels. We'll walk through which fits your funnel in the demo.

What attribution windows are supported?

1 day, 7 day, 14 day, 30 day, 60 day, 90 day, and Lifetime (LTV). Short e-commerce cycles usually run on 1–7 day windows. B2B SaaS typically picks 30–90 day or lifetime so multi-month deals stay attributed.

What's source-specific attribution exactly?

Pick a paid source (e.g., Meta). Cometly filters the journey to only that source, then applies first-touch or last-touch to the filtered touchpoints. Built for SaaS so paid clicks aren't drowned out by organic touches at the top or bottom of the funnel.

Can I change models retroactively?

Yes. Cometly stores raw touchpoint data and recomputes attribution on the fly. Switch models or windows in the Report Builder and see the same conversions through a different lens immediately — no re-instrumentation required.

Do you support data-driven attribution?

We don't ship a black-box ML model because the data sets required to train one well are larger than most B2B SaaS funnels. Instead, we expose every rules-based model side by side so you can compare them honestly. Most teams pick a primary plus 1–2 sanity-check models.

Stop guessing on credit.
See what really drives revenue.

Book a demo. We'll connect your stack live and show you the same conversions through every attribution model — and which channels you've been under-crediting.