Native HubSpot, Salesforce, and Stripe
Cometly's CRM integrations are HubSpot, Salesforce, Close, Attio, HighLevel, and Pipedrive, named individually and reconciled 1:1 against your CRM. Stripe MRR, ARR, expansion, and LTV all flow through.
Compare
The Hyros
alternative built for B2B SaaS.
Hyros offers ad tracking and AI remarketing across SaaS, ecommerce, call-based funnels, info/education, and agencies. Cometly is built specifically for B2B SaaS attribution: native HubSpot, Salesforce, and Stripe integration, the Conversion API to Meta, Google, LinkedIn, and TikTok, and an in-app Ads Manager.
Compared in this article
Cometly
Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.
Hyros
Ad tracking and AI remarketing platform, used by teams across SaaS, ecommerce, call-based funnels, and info/education.
+40%
Ad spend scaled, confidently
20%+
More conversions tracked
1–2 wks
To live attributed pipeline
Why teams switch
Why B2B SaaS teams choose Cometly over Hyros.
The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.
9.3 / 10 Meta Conversion API match quality
Cometly's Conversion API sends 14+ parameters per event so Meta optimizes toward your real paying customers.
Drag-and-drop dashboards built for marketers
Customizable metrics, chart types, attribution models, and windows. Designed for marketers to self-serve.
Tier structure listed publicly
Core and Enterprise structures are published on /pricing. Plans are usage-based and tailored to your existing sessions and ad spend.
Side by side
Cometly vs Hyros at a glance.
Both Cometly and Hyros are good fits for performance-focused teams. Here's how each platform's feature set lines up against the capabilities B2B SaaS teams care about most.
Capability
Hyros
Cometly
Positioning
Hyros
Ad tracking and AI Remarketing
Two pillars: AI Tracking and AI Remarketing, used across SaaS, ecommerce, call-based funnels, and info/education.
Cometly
Attribution built for B2B SaaS
Pipeline, CAC, CAPI, and Stripe revenue tied to every ad.
Custom events tied to SaaS lifecycleTrials, first payment, new customer, expansion, downgrade, churn.
Hyros
Custom conversions via API
Cometly
Any event, any value
Define unlimited custom events and push each one to Meta/Google/LinkedIn/TikTok as a custom Conversion API event.
Conversion data to ad platforms
Hyros
Real-time postback to ad platforms
Cometly
9.3 / 10 match quality on Meta CAPI
14+ parameters per event: email, phone, fbp, fbc, IP, user agent, inferred geo.
CRM, calendar, and payment integrations
Hyros
Syncs with common CRM and payment processors
Cometly
Native HubSpot, Salesforce, Close, Attio, HighLevel, Stripe
Lifecycle stages, deals, MRR, ARR, and LTV all flow into Cometly and stay reconciled 1:1 with your CRM and Stripe.
Multi-touch attribution models
Hyros
Customizable attribution models
Cometly
Eight named models, switchable on the fly
First, last, last non-direct, source-specific, linear, linear paid, U-shaped, plus windows from 1 day to lifetime.
Call tracking
Hyros
Dedicated call tracking product
Tracks call bookings, attendance, quality, conversions, and pipelines.
Cometly
Via integrations (CallRail, Aircall, Dialpad)
AI Remarketing / outreach agent
Hyros
AIR: AI Remarketing agent
Recognize, learn, reach out, and interact with prospects.
Cometly
Ask AI plus MCP server
Cometly focuses on attribution and reporting AI. We don't sell an outbound remarketing agent.
In-app ads manager
Hyros
Native ad manager view via Chrome extension
Cometly
Yes, with cost per MQL and cost per deal
Toggle ads and update budgets without leaving Cometly.
Pricing model
Hyros
Tiered on monthly tracked revenue
Cometly
Usage-based on sessions, tiers on /pricing
Two plans (Core and Enterprise) tailored to your existing sessions and ad spend. See /pricing for the structure.
Cometly is built for the shape of B2B SaaS. Connect Stripe, your CRM, and your ad accounts to see your funnel live in under 30 minutes.
See it on your dataBeing honest
When Hyros is the right fit
Hyros has a strong product surface for info-product, high-ticket coaching, and call-based funnels, and many businesses in those models run well on it. If your funnel is trial-to-paid or demo-to-deal and runs through HubSpot or Salesforce with subscription revenue in Stripe, Cometly will fit the shape of your data more naturally.
“Cometly has been great to work with. Their interface is very user-friendly, and the data is extremely accurate. Accurate attribution data is vital to profiting and scaling successful ad campaigns.”
FAQ
Cometly vs Hyros.
The questions B2B SaaS teams ask most when evaluating both platforms.
Talk to salesIs Cometly only for B2B SaaS?
Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.
How long does implementation take?
Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.
Can I keep my CRM as the source of truth?
Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.
What does Cometly cost?
Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.
Other comparisons
Evaluating more than one option? Most teams do.
Built for B2B SaaS attribution.
Book a demo. We'll connect Stripe + your CRM + your ad accounts and show you pipeline by source on your data.