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The Madgicx
alternative built for B2B SaaS attribution.

Madgicx is a Meta-ads automation and creative AI platform built for ecommerce, with bidding, AI Ad Generator, Cloud Tracking + CAPI, and a Meta-focused MCP server. Cometly is the attribution layer underneath cross-channel ad spend, telling you which clicks drove pipeline, deals, and revenue inside your CRM and Stripe across Meta, Google, LinkedIn, TikTok, and Bing.

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Compared in this article

Cometly

Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.

Madgicx

Agentic Meta Ads Management AI Platform. Bidding, audiences, creative AI, and Cloud Tracking for D2C and ecommerce.

+40%

Ad spend scaled, confidently

20%+

More conversions tracked

1–2 wks

To live attributed pipeline

Why teams switch

Why B2B SaaS teams choose Cometly over Madgicx.

The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.

Multi-channel attribution

Cometly tracks every paid channel (Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, Bing) plus organic, referrals, email, and direct, into one journey.

Built for B2B SaaS, not D2C creatives

Cometly's models, integrations, and Ads Manager are designed for B2B SaaS: long sales cycles, multi-contact accounts, CRM lifecycle stages, and subscription revenue.

Native Stripe revenue per campaign

Cometly's Stripe integration ties MRR, ARR, trials, expansion, and churn back to the campaign that drove them.

9.3 / 10 Meta CAPI match quality

Cometly's Conversion API sends 14+ parameters per event so the ad platforms optimize toward your real paying customers.

Side by side

Cometly vs Madgicx at a glance.

Both Cometly and Madgicx are strong tools, with different focuses. Here's how each platform's feature set lines up across the capabilities B2B SaaS teams care about most.

Capability

Madgicx

Cometly

Positioning

Madgicx

Agentic Meta Ads Management AI Platform

AI-driven Meta ads automation, bidding, and creative for ecommerce.

Cometly

Cross-channel attribution + ads management

Which ads drive pipeline and revenue across every channel.

Channels covered for ad management

Madgicx

Meta-first

Meta-focused automation, AI bidding, and Creative AI, with Google Ads, GA4, and TikTok as reporting data sources.

Cometly

Meta, Google, LinkedIn, TikTok, Microsoft, Reddit + organic

Plus organic, direct, and email stitched into one journey.

Built for B2B SaaSMQL, SQL, deals, MRR, ARR, expansion.

Madgicx

Ecommerce and agency focus

Cometly

B2B SaaS is the core use case

Deep HubSpot, Salesforce, Close, Attio, HighLevel, and Stripe integration.

HubSpot & Salesforce CRM integration

Madgicx

Ecommerce and ads-platform focus

Cometly

Native, deep, two-way

Pulls MQL, SQL, opp, and closed-won and reconciles deal counts 1:1 with your CRM.

Stripe / subscription revenue per campaign

Madgicx

Ecommerce and ads-platform focus

Cometly

Native Stripe, Paddle, and Chargebee

Multi-touch attribution models

Madgicx

Profit-Based Attribution Modeling

Cloud Tracking includes profit-based attribution to optimize for LTV.

Cometly

Eight models, switchable on the fly

Plus windows from 1 day to lifetime.

Conversion API

Madgicx

CAPI Gateway via Cloud Tracking add-on

Includes server-to-server tracking and CAPI Gateway capabilities.

Cometly

9.3 / 10 match quality on Meta CAPI

14+ parameters per event across Meta, Google, LinkedIn, and TikTok.

AI chat / MCP server

Madgicx

Madgicx MCP server

Meta-focused MCP server for Claude, ChatGPT, and other AI agents.

Cometly

Ask AI plus MCP server

Plain-English questions over your attribution data, plus a public MCP server.

Pricing model

Madgicx

Plan pricing in-app, free trial available

Cometly

Tiered plans on /pricing

Plans tailored to your existing sessions and ad spend; see /pricing for the structure.

Cometly is built for the shape of B2B SaaS. Connect Stripe, your CRM, and your ad accounts to see your funnel live in under 30 minutes.

See it on your data

Being honest

When Madgicx is the right fit

Madgicx and Cometly aren't strict competitors. Madgicx is best at Meta-specific creative generation, bidding automation, and Meta-shaped tracking, mostly for ecommerce. If that's the problem you're solving, Madgicx is purpose-built. If you need cross-channel B2B SaaS attribution with CRM and Stripe underneath, Cometly is the right place to start.

Read customer stories Browse 70+ integrations

“Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.”

Jonathan Ronzio · Co-founder & CMO, Trainual

FAQ

Cometly vs Madgicx.

The questions B2B SaaS teams ask most when evaluating both platforms.

Talk to sales

Does Cometly automate Meta bidding and creative like Madgicx?

No. Cometly's Ads Manager lets you adjust budgets, toggle ads, and surface what's actually driving pipeline and revenue. We don't automate bid strategies or generate creative. Many teams pair Cometly (for attribution) with Meta's own optimization once Cometly's CAPI is feeding it real conversion signals.

Is Cometly only for B2B SaaS?

Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.

How long does implementation take?

Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.

Can I keep my CRM as the source of truth?

Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.

What does Cometly cost?

Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.

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