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The Triple Whale
alternative built for B2B SaaS, not just Shopify.

Triple Whale is purpose-built for Shopify ecommerce, with Triple Pixel, Moby AI agents, and 60+ ecommerce integrations. Cometly is built for B2B SaaS: native HubSpot, Salesforce, and Stripe integration, multi-touch attribution across long buying committees, and the Conversion API to Meta, Google, LinkedIn, and TikTok.

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Compared in this article

Cometly

Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.

Triple Whale

Complete intelligence platform for ecommerce. Shopify Plus Certified, with Moby AI agents, post-purchase surveys, and 60+ integrations.

+40%

Ad spend scaled, confidently

20%+

More conversions tracked

1–2 wks

To live attributed pipeline

Why teams switch

Why B2B SaaS teams choose Cometly over Triple Whale.

The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.

Works with any CRM and any checkout

Cometly integrates natively with HubSpot, Salesforce, Close, Attio, HighLevel, Pipedrive, Stripe, custom webhooks, and your own backend.

Subscription revenue, not just orders

Cometly's Stripe integration ties MRR, ARR, expansion, churn, and LTV to every campaign.

20%+ more accurate than Triple Whale (verified by a customer)

Babybub ran Triple Whale and Cometly side by side for a considerable amount of ad spend and reported over 20% more accurate data, and improved performance from data fed back to Facebook.

Built for the B2B buying committee

Cometly stitches every touchpoint across devices and email addresses into one account-level journey inside HubSpot or Salesforce.

Side by side

Cometly vs Triple Whale at a glance.

Both Cometly and Triple Whale are great choices for performance-focused teams. Here's how each platform's feature set lines up across the capabilities B2B SaaS teams care about most.

Capability

Triple Whale

Cometly

Positioning

Triple Whale

Complete intelligence platform for ecommerce

Shopify Plus Certified App for D2C, ecommerce, and agencies.

Cometly

Attribution built for B2B SaaS

Pipeline, CAC, CAPI, and Stripe revenue tied to every ad.

HubSpot & Salesforce CRM integrationHubSpot, Salesforce, Close, Attio, Pipedrive.

Triple Whale

Ecommerce, marketing, and lifecycle integrations

Cometly

Native, deep, two-way

Pulls lifecycle stages, deals, and pipeline. Counts reconcile 1:1 with your CRM.

Subscription revenue (Stripe / Paddle / Chargebee)

Triple Whale

Stripe plus Recharge and Skio integrations

Cometly

Native Stripe, Paddle, and Chargebee

MRR, ARR, trial-to-paid, expansion, and LTV mapped to source.

Multi-touch attribution

Triple Whale

MTA via Triple Pixel, plus Total Impact Attribution

Cometly

Eight models, switchable on the fly

First, last, last non-direct, source-specific, linear, linear paid, U-shaped, plus windows from 1 day to lifetime.

Conversion API / server-side enrichment

Triple Whale

Sonar Optimize

Sends conversion data back to ad platforms for optimization.

Cometly

9.3 / 10 match quality on Meta CAPI

14+ parameters per event across Meta, Google, LinkedIn, and TikTok.

Tracking accuracy (customer-reported)

Triple Whale

Baseline

Cometly

20%+ more conversions tracked

Reported by Babybub running both side by side on the same ad spend.

AI agents

Triple Whale

Moby and Moby Agents

AI agents for acquisition, conversion, retention, and operations.

Cometly

Ask AI plus MCP server

Plain-English questions in-app, plus a public MCP server for any LLM or agent.

In-app ads manager

Triple Whale

Ad platform controls

Adjust budget, status, and more from inside the platform.

Cometly

Yes, with cost per MQL and cost per deal

Pricing model

Triple Whale

Public, multi-tier with a free plan

Cometly

Tiered plans on /pricing

Plans tailored to your existing sessions and ad spend; see /pricing for the structure.

Cometly is built for the shape of B2B SaaS. Connect Stripe, your CRM, and your ad accounts to see your funnel live in under 30 minutes.

See it on your data

Being honest

When Triple Whale is the right fit

If you're a Shopify D2C brand and your funnel is cart-to-checkout, Triple Whale is purpose-built for that, with SKU, COGS, and merchandising analytics Cometly doesn't try to compete on. The moment your business runs through a CRM with a sales cycle, a free trial, or a subscription, Cometly is the better-shaped tool.

Read customer stories Browse 70+ integrations

“We trialed Cometly against Triple Whale for a considerable amount of ad spend, and we quickly saw Cometly's superiority. Over 20% more accurate data, and improved performance on all our ads due to data being fed back to Facebook.”

Co-Director · Co-Director, Babybub

FAQ

Cometly vs Triple Whale.

The questions B2B SaaS teams ask most when evaluating both platforms.

Talk to sales

Does Cometly work for D2C / ecommerce?

Cometly is built and positioned for B2B SaaS attribution. The SKU and merchandising analytics that pure D2C tools focus on aren't our priority. If you primarily need product affinity and COGS analytics, a D2C-specialist tool will be a better fit.

Can Cometly track a long B2B sales cycle?

Yes. Cometly supports attribution windows from 1 day to lifetime LTV, with deep HubSpot and Salesforce integration so deals that take 30, 60, or 180 days to close stay attributed back to the campaigns that started them.

How does Cometly price?

Two plans (Core and Enterprise), usage-based and tailored to your existing website sessions and ad spend. Quote-on-request with the full feature list and tier structure on /pricing.

Will I lose the data I have today?

Cometly captures data going forward. Historical journeys can't be back-filled because our pixel needs to be live to record them. Most teams run Cometly in parallel for 2 to 4 weeks so they can compare numbers side by side before fully switching over.

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