SalesOptima Unifies Multi-Channel Attribution and Scales with Cometly + AI

As CMO of SalesOptima, Matthew Tagliavia was responsible for managing a growing ad budget across multiple platforms — Facebook, Google, and others — with one major problem: no unified view of attribution.

Each platform told a different story. Metrics didn’t line up. And reporting became a chore filled with exports, guesswork, and stitched-together dashboards.

Without knowing where leads were actually coming from, or which campaigns deserved more spend, optimization became reactive instead of strategic. And reporting to leadership became more about justification than insights.

To bring order to the chaos, Matthew brought in Cometly — and quickly made it the core of his attribution and analytics stack.

With the ability to visualize and validate attribution across channels, Matthew’s team could now optimize smarter, allocate spend faster, and report with confidence.

Since implementing Cometly, SalesOptima has experienced a complete shift in the way they manage ad performance:

Cometly became the single source of truth that aligned marketing and revenue goals — helping SalesOptima scale ad spend and double down on high-performing campaigns with confidence.

As an early adopter of Cometly AI, Matthew was quick to add it into his workflow — especially for surfacing insights across multiple platforms.

Instead of manually analyzing performance by channel, audience, and creative, he now asks Cometly AI direct questions like:

Cometly AI not only sped up his team’s ability to analyze performance, it also became a daily resource for decision support — giving Matthew the confidence to present insights to leadership and adjust strategy instantly.