Owner at A Cool Agency
ABOUT A COOL AGENCY
In 2021 created out of the desire to disrupt the status quo for eCommerce businesses, A Cool Agency is determined to create unparalleled results for our clients through Meta advertising and email marketing.
Since May 2022
Due to a lack of accurate data, we were focusing on vertical scaling which is not always effective, especially when budgets cross a certain line. We lacked horizontal scaling and speed of optimizations.
We were using FB ads manager and Google Analytics data to scale businesses, however, that data wasn't accurate, and had huge delays and late attributions, so our optimizations weren't as effective as they could be.
The implementation was super clear and easy - integration with Shopify is super helpful. Didn't need any time from developers.
Due to faster and more accurate optimizations, we were able to apply best practices of horizontal & vertical scaling. As the result, our revenues and ROAS kept growing for all the clients we have in our agency.
We were doing quite good growth without any attribution tools, however, since we started using Cometly, the growth accelerated, as we were able to apply horizontal scaling best practices and make better optimization decisions.
With a beauty niche client, we managed to scale by an additional 31% in 4 months (in total 300% yearly growth).
With a clothing industry client, we managed to scale by an additional 66% in 5 months (in total 235% yearly growth).
I think Cometly's ads manager function is the most useful, it lets to compare FB ads manager and Cometly data in one place and make the best decisions out of it.
Its simplicity. It's very easy to use, yet powerful.
You are optimizing your campaigns ineffectively, so you spend more money than you should to generate the same results.
Improve visibility. Feed AI for better ad optimization.