80Eighty Scales with Confidence by Replacing Facebook’s Flawed Data with Cometly

80Eighty is a high-growth e-commerce brand known for their car giveaway campaigns that blend adrenaline and lifestyle into a powerful direct-to-consumer model. With millions spent on Meta Ads alone, the stakes are high, and the need for accurate data is even higher.

But their team kept running into the same wall: inconsistent ad performance reporting.

From fluctuating CPA metrics to unreliable ROAS figures, Meta’s data left their team guessing more than scaling. As ad spend increased, so did the risks of wasted budget, and the urgency to find a better attribution solution.

They needed a source of truth. One that matched what they saw in their backend and could guide confident optimization.

80Eighty implemented Cometly to cut through the noise and take back control of their marketing decisions.

Here’s how Cometly transformed their tracking and attribution:

The shift gave 80Eighty a new level of control. They could finally analyze campaign effectiveness with real confidence and move faster on optimization decisions.

Since switching to Cometly, 80Eighty has:

It’s not just better data, it’s a better experience across the board.

With Cometly AI, 80Eighty is able to instantly identify what’s working, what’s underperforming, and where budget should go next, without the manual spreadsheet grind.

Instead of digging through Facebook Ads Manager and stitching together Excel reports, Danny now just asks questions like:

The AI layer gives the team fast answers and action steps, so they can scale up winners and shut down losers in real time.