The Challenge: Scaling Spend Without Clear Attribution
Enchanted Fairies, one of the portfolio companies backed by Alex Hormozi’s Acquisition.com, turned to Cometly to gain clear attribution and confidently scale their paid ad efforts.
Before implementing Cometly, Christopher and his team at Enchanted Fairies were facing a familiar but frustrating problem: they couldn’t confidently scale ad spend. The attribution data coming from their platforms was inconsistent, incomplete, or outright misleading — leaving them unsure about which campaigns were driving real ROI.
Their internal ad team often felt like they were flying blind. And when you’re managing multiple campaigns across platforms with different objectives, you can’t afford to guess.
“We knew we were leaving money on the table. We had aggressive goals for growth, but when you can’t see what’s actually working, you either overspend on the wrong stuff or pause things that could’ve scaled big.”



