Breef Breaks Through Attribution Silos and Optimizes Ad Strategy with Cometly + AI

As Head of Product at Breef, Will Kofski was focused on ensuring the marketing and product teams had clean, actionable attribution data — and before Cometly, that was nearly impossible.

Even with decent platform-level data, there was no unified system to:

This lack of visibility made it harder to optimize at both a strategic and tactical level — from creative tweaks all the way to platform-level configuration.

Will and the team at Breef brought in Cometly to consolidate their attribution efforts into a single source of truth. The goal was to give stakeholders across marketing and product teams the ability to audit, monitor, and iterate — all in one place.

This clarity gave Breef the ability to go beyond surface-level metrics and truly understand how campaigns were performing across the funnel.

With Cometly in place, Breef’s team experienced a huge leap in strategic clarity:

Now, Will and his team don’t just track campaigns — they understand them deeply. And they have the confidence to refine creative, tweak setup, and scale what’s working without second-guessing the data.

As soon as Cometly AI was rolled out to early users, Will saw it as an opportunity to operationalize insights across his team.

Rather than relying solely on dashboards, the team now uses Cometly AI to:

Cometly AI became a real-time analytics partner, allowing Will to go beyond reports and directly interrogate the data for clarity, confidence, and better performance outcomes.