Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Pay Per Click

How to Optimize Ad Spend Across Channels: A 6-Step Framework for Better ROI

Matt Pattoli
February 19, 2026
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15 minute read
Pay Per Click

9 Best Automated Bid Optimization Software Tools in 2026

Grant Cooper
February 19, 2026
•
14 minute read
Attribution Models

Data Science Marketing Attribution: How Advanced Analytics Reveals Your True Revenue Drivers

Matt Pattoli
February 19, 2026
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13 minute read
B2B Attribution

9 Best B2B Marketing Attribution SaaS Platforms in 2026

Grant Cooper
February 19, 2026
•
15 minute read
Metrics

How to Calculate True ROAS: A Step-by-Step Guide to Accurate Ad Performance Measurement

Grant Cooper
February 19, 2026
•
17 minute read
Analytics

Channel Analysis Enables an Analytics User to Make Smarter Marketing Decisions

Grant Cooper
February 19, 2026
•
15 minute read
Attribution Models

9 Best Attribution Tools for Digital Marketing in 2026

Grant Cooper
February 19, 2026
•
14 minute read
Analytics

How to Conduct Digital Marketing Analysis: A 6-Step Framework for Data-Driven Decisions

Grant Cooper
February 19, 2026
•
15 minute read
Conversion Tracking

How to Set Up Conversion Tracking for Lead Generation: A Complete Step-by-Step Guide

Matt Pattoli
February 18, 2026
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16 minute read
Metrics

Marketing Data Accuracy Challenges: Why Your Numbers Don't Add Up (And How to Fix It)

Matt Pattoli
February 18, 2026
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16 minute read
B2B Attribution

9 Best Attribution Software for Agencies in 2026

Matt Pattoli
February 18, 2026
•
14 minute read
AI Marketing

Automated Ad Budget Recommendations: How AI Transforms Your Ad Spend Decisions

Matt Pattoli
February 18, 2026
•
13 minute read
Metrics

How to Set Up Revenue Tracking for Subscription Businesses: A Complete Step-by-Step Guide

Matt Pattoli
February 18, 2026
•
16 minute read
Attribution Models

9 Best Affordable Attribution Platforms for Growing Marketing Teams in 2026

Matt Pattoli
February 18, 2026
•
16 minute read
Marketing Automation

Marketing Performance Reporting Automation: The Complete Guide to Streamlined Analytics

Grant Cooper
February 18, 2026
•
17 minute read
Pay Per Click

How to Master Conversion Optimization for Paid Search: A 6-Step Framework

Grant Cooper
February 18, 2026
•
17 minute read