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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What is the Frequency Metric In Advertising?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What is Reach

Matt Pattoli
Founder at Cometly
•
6 minute read
Metrics

What are Impressions

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Creative Fatigue?

Tom King
Account Executive
•
5 minute read
Metrics

What is Attribution Window Performance

Buddy King
Account Executive
•
5 minute read
Metrics

What Is Cost Per Share?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Adds to Cart?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Purchase Conversion Value?

Tom King
July 1, 2025
•
5 minute read
Metrics

What Is Initiate Checkout?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Cost Per Add To Cart?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Purchases?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is View Content?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Cost Per Checkout Initiated Mean In Marketing?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Is Cart Abandonment Rate?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Purchase Frequency?

Grant Cooper
July 1, 2025
•
6 minute read
Metrics

What Are First-Touch Conversions?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is Click-to-Conversion Time?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Demographic Breakdown?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Are Last-Touch Conversions?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Retargeting Audience Performance?

Tom King
July 1, 2025
•
6 minute read