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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Is Total Spent?

Tom King
Account Executive
•
4 minute read
Metrics

What are Results In Ads Manager

Grant Cooper
Founder at Cometly
•
3 minute read
Metrics

What is Cost per Unique Click

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What is Cost per Outbound Click

Tom King
Account Executive
•
4 minute read
Metrics

What Is Cost per Result?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is CPM (Cost per 1,000 People Reached)?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Are Unique Clicks?

Buddy King
Account Executive
•
4 minute read
Metrics

What Are Outbound Clicks?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Clicks In Advertising?

Buddy King
Account Executive
•
3 minute read
Metrics

What Are Link Clicks

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What is the Frequency Metric In Advertising?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What is Reach

Matt Pattoli
Founder at Cometly
•
6 minute read
Metrics

What are Impressions

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Creative Fatigue?

Tom King
Account Executive
•
5 minute read
Metrics

What is Attribution Window Performance

Buddy King
Account Executive
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Device Type Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What is Attribution Window Performance

Buddy King
June 30, 2025
•
5 minute read