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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What is the Frequency Metric In Advertising?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What is Reach

Matt Pattoli
Founder at Cometly
•
6 minute read
Metrics

What are Impressions

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Creative Fatigue?

Tom King
Account Executive
•
5 minute read
Metrics

What is Attribution Window Performance

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Attributed Conversions?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Platform Breakdown?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Attributed Revenue?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Is Custom Audience Overlap?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Quality Score?

Buddy King
July 1, 2025
•
5 minute read
Metrics

What Is Ad Relevance Score?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Engagement Rate Ranking?

Tom King
July 1, 2025
•
5 minute read
Metrics

What Is Conversion Rate Ranking?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is Estimated Action Rate?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Landing Page Experience?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Top of Page Rate?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Absolute Top Impression Share?

Tom King
July 1, 2025
•
5 minute read
Metrics

What is Search Impression Share In Search Ads?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Is Delivery Status In Ads Manager?

Buddy King
July 1, 2025
•
5 minute read
Metrics

What Is Search Impression Share?

Tom King
July 1, 2025
•
4 minute read