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Explore real tactics, tools, and trends driving modern marketing performance.

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AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
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Attribution Models
B2B Attribution
B2B Saas
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Ecommerce
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Tracking
Metrics

What Is The Conversions by Hour Metric?

Grant Cooper
June 30, 2025
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4 minute read
Metrics

What Is Budget Utilization?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Ad Saves?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Engagement Rate?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Adds to Cart?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Initiate Checkout?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Purchases?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Profile Visits In Ads?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Page Likes/Follows From Ads?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Post Comments?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Are Post Reactions?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Post Shares?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Video Engagement Rate?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Video View Rate?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Cost Per ThruPlay?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Is Average Watch Time In Advertising?

Tom King
June 30, 2025
•
5 minute read