Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Attribution Models

Attribution Models in Digital Marketing: A Complete Guide to Measuring What Actually Works

Matt Pattoli
February 24, 2026
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18 minute read
Marketing Strategy

7 Best Database Reactivation Services to Revive Your Dormant Leads in 2026

Matt Pattoli
February 24, 2026
•
15 minute read
Analytics

Marketing Analytics Degree: Is It Worth It in 2026? Career Paths, Skills & Alternatives

Grant Cooper
February 24, 2026
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18 minute read
Analytics

How to Get Your Marketing Analytics Certification: A Step-by-Step Guide for Digital Marketers

Matt Pattoli
February 24, 2026
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16 minute read
Tools & Productivity

9 Best Marketing Performance Management Software Tools in 2026

Matt Pattoli
February 24, 2026
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14 minute read
Analytics

HubSpot Marketing Analytics: A Complete Guide to Tracking and Measuring Campaign Performance

Matt Pattoli
February 24, 2026
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14 minute read
Marketing Strategy

Power Digital Marketing: What It Is and How to Leverage Data-Driven Strategies for Growth

Grant Cooper
February 24, 2026
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15 minute read
Tracking

The Multiple Ad Platforms Tracking Problem: Why Your Marketing Data Doesn't Add Up (And How to Fix It)

Grant Cooper
February 23, 2026
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19 minute read
Ad Tracking

7 Proven Strategies to Stop Losing Money on Ads You Can't Track

Matt Pattoli
February 23, 2026
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16 minute read
Ad Tracking

Why Your Ad Platform Reporting Doesn't Match: The Hidden Causes and How to Fix Them

Matt Pattoli
February 23, 2026
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14 minute read
Conversion Tracking

Cookie Tracking Not Working Anymore: Why It's Broken and What Marketers Can Do Now

Matt Pattoli
February 23, 2026
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20 minute read
Customer Journeys

Customer Journey Tracking Across Devices: The Complete Guide to Unified Attribution

Grant Cooper
February 23, 2026
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15 minute read
Ad Tracking

7 Proven Strategies for Ad Tracking After Privacy Updates

Grant Cooper
February 23, 2026
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15 minute read
Attribution Models

Last Touch Attribution Model: What It Is, When to Use It, and Its Hidden Limitations

Grant Cooper
February 23, 2026
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15 minute read
Attribution Models

Time Decay Attribution Model: How It Works and When to Use It

Matt Pattoli
February 23, 2026
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18 minute read
Attribution Models

Algorithmic Attribution Modeling: How AI Assigns Credit Across Your Marketing Touchpoints

Grant Cooper
February 23, 2026
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13 minute read