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Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
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Lead Tracking
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Tracking
what is conversion api: A Practical Server-Side Guide
Conversion Tracking

What Is A Conversion API? A Practical Server-Side Tracking

Matt Pattoli
October 30, 2025
•
6 minute read
ROAS vs ROI The Definitive Guide for Marketers
Metrics

ROAS vs ROI The Definitive Guide for Marketers

Matt Pattoli
October 29, 2025
•
6 minute read
Marketing Strategy

Ecommerce Marketing: How To Transform Your Strategy For Higher Conversions

Matt Pattoli
October 28, 2025
•
8 minute read
Conversion Tracking

6 Essential Marketing Campaign Trackers To Boost Your Advertising Strategy

Matt Pattoli
October 28, 2025
•
7 minute read
Pay Per Click

Top 7 Performance Marketing Platforms To Elevate Your Campaign Strategy

Grant Cooper
October 28, 2025
•
8 minute read
Marketing Strategy

Top 6 Blog Writing Software To Overcome Writer's Block In 2025

Tom King
October 28, 2025
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7 minute read
Ad Tracking

Unlocking Success With Linkedin Lead Ads: A Step-By-Step Guide

Grant Cooper
October 28, 2025
•
9 minute read
Marketing Strategy

How To Connect Marketing Efforts With Revenue Attribution For Better Results

Matt Pattoli
October 28, 2025
•
9 minute read
Marketing Strategy

Top 5 Revenue Attribution Software Tools To Optimize Your Marketing Strategy

Matt Pattoli
October 28, 2025
•
7 minute read
Marketing Strategy

Discover 8 Hyros Alternatives That Can Transform Your Marketing Attribution

Grant Cooper
October 28, 2025
•
8 minute read
Pay Per Click

Optimizing Your Pay Per Click Campaign Management: A Step-By-Step Approach To Success

Grant Cooper
October 28, 2025
•
6 minute read
Marketing Strategy

Discover 7 Innovative Thoughtmetric Alternatives To Elevate Your Marketing Strategy

Matt Pattoli
October 28, 2025
•
10 minute read
return on marketing investment formula: A Quick Guide to ROI
Analytics

Return On Marketing Investment Formula: Guide to ROI

Grant Cooper
October 28, 2025
•
6 minute read
Mastering Reporting Digital Marketing
Analytics

Use Analytics Tools For Reporting Digital Marketing Results

Matt Pattoli
October 27, 2025
•
6 minute read
B2B Attribution

Mastering Your Marketing Attribution Strategy: Steps To Drive Effective Campaigns

Grant Cooper
October 26, 2025
•
6 minute read
Measure Advertising Effectiveness Made Simple
Analytics

How To Measure Advertising Effectiveness For Your Business

Matt Pattoli
October 26, 2025
•
6 minute read