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B2B Attribution

Track every touchpoint across long sales cycles to reveal which efforts drive B2B revenue.

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Tracking
B2B Attribution

B2B Marketing Dashboard: Metrics for Success and the Emergence of Cometly

Matt Pattoli
Founder at Cometly
•
7 minute read
B2B Attribution

Growth Marketing Analytics: The Key to Unlock Your Business Potential

Grant Cooper
Founder at Cometly
•
6 minute read
B2B Attribution

Unlocking the Potential of Account-Based Marketing Attribution

Matt Pattoli
Founder at Cometly
•
8 minute read
B2B Attribution

Data-Driven vs. Data-Informed: The Art of Balancing Data and Intuition

Grant Cooper
Founder at Cometly
•
8 minute read
B2B Attribution

7 Powerful Revenue Attribution Models to Optimize Marketing Impact

Tom King
Account Executive
•
8 minute read
B2B Attribution

How Can B2B Revenue Attribution Software Help Scale Marketing?

Buddy King
Account Executive
•
5 minute read
B2B Attribution

6 Best Attribution Modeling For Marketing Platforms That Track Real ROI

Tom King
December 12, 2025
•
13 minute read
Decoding Attribution in Marketing for Better ROI
B2B Attribution

Decoding Attribution in Marketing for Better ROI

Grant Cooper
December 12, 2025
•
7 minute read
B2B Attribution

Mastering Your Marketing Attribution Strategy: Steps To Drive Effective Campaigns

Grant Cooper
October 28, 2025
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6 minute read
B2B Attribution

Navigating Common Attribution Challenges In Marketing: Key Insights For Success

Matt Pattoli
September 22, 2025
•
8 minute read
What Is a Touchpoint in the Customer Journey?
B2B Attribution

What Is a Touchpoint in the Customer Journey?

Matt Pattoli
July 18, 2025
•
6 minute read
B2B Attribution

Top Multi Touch Attribution Tools to Boost Your Marketing Strategy

Grant Cooper
November 4, 2025
•
6 minute read
B2B Attribution

B2B Saas Growth Strategy: Strategies That Drive Results

Tom King
February 19, 2025
•
6 minute read
B2B Attribution

Unlock the Potential of B2B Marketing Attribution

Tom King
December 19, 2024
•
5 minute read
B2B Attribution

Mastering Cross Platform Attribution

Grant Cooper
October 14, 2024
•
6 minute read
B2B Attribution

Effective Strategies for Demand Generation Marketing Success

Buddy King
May 13, 2025
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4 minute read
B2B Attribution

Lead Attribution Model: How To View Data

Buddy King
September 12, 2024
•
6 minute read
B2B Attribution

What Is Lead Attribution: A Comprehensive Guide

Buddy King
June 3, 2025
•
7 minute read
B2B Attribution

Pipeline Attribution: Tracking Revenue To The Correct Source

Matt Pattoli
May 12, 2025
•
6 minute read
B2B Attribution

The Ultimate Guide to B2B Marketing Analytics

Buddy King
June 16, 2025
•
7 minute read
B2B Attribution

The Ultimate Guide to Revenue Attribution

Grant Cooper
June 10, 2025
•
6 minute read