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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Is Engagement Rate Ranking?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Form Starts?

Buddy King
Account Executive
•
5 minute read
Metrics

What Is Quality Score?

Buddy King
Account Executive
•
5 minute read
Metrics

What Is Conversion Rate Ranking?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Retargeting Audience Performance?

Tom King
Account Executive
•
6 minute read
Metrics

What Is Click-to-Conversion Time?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Demographic Breakdown?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Cart Abandonment Rate?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Purchase Frequency?

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Are First-Touch Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Last-Touch Conversions?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Platform Breakdown?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is View Content?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Cost Per Share?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Purchase Conversion Value?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Cost Per Like?

Buddy King
Account Executive
•
4 minute read
Metrics

What are View-through Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Post-View Conversions?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Conversion Window Attribution?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Are Post-click Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Assisted Conversions?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Are Custom Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Unique Conversions?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Is Cost per Unique Conversion?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Are Offline Conversions?

Grant Cooper
November 4, 2025
•
5 minute read
Metrics

What Are 3-Second Video Views?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Leads?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are ThruPlays?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Lead Quality Score?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Video Views?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Are 10-Second Video Views?

Tom King
June 30, 2025
•
5 minute read