Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.
Metrics

What is Attribution Window Performance

Buddy King
Account Executive
5 minute read
Metrics

What Is View Content?

Buddy King
July 1, 2025
4 minute read
Metrics

What Is Cart Abandonment Rate?

Tom King
July 1, 2025
4 minute read
Metrics

What Is Purchase Frequency?

Grant Cooper
July 1, 2025
6 minute read
Metrics

What Are First-Touch Conversions?

Grant Cooper
July 1, 2025
5 minute read
Metrics

What Is Click-to-Conversion Time?

Matt Pattoli
July 1, 2025
5 minute read
Metrics

What Is Demographic Breakdown?

Buddy King
July 1, 2025
4 minute read
Metrics

What Are Last-Touch Conversions?

Tom King
July 1, 2025
4 minute read
Metrics

What Is Retargeting Audience Performance?

Tom King
July 1, 2025
6 minute read
Metrics

What Are Attributed Conversions?

Matt Pattoli
June 30, 2025
5 minute read
Metrics

What Is Platform Breakdown?

Buddy King
July 1, 2025
4 minute read
Metrics

What Is Attributed Revenue?

Matt Pattoli
June 30, 2025
4 minute read
Metrics

What Is Custom Audience Overlap?

Matt Pattoli
June 30, 2025
5 minute read
Metrics

What Is Quality Score?

Buddy King
July 1, 2025
5 minute read
Metrics

What Is Ad Relevance Score?

Grant Cooper
June 30, 2025
5 minute read