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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Are 3-Second Video Views?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Leads?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Offline Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Cost per Unique Conversion?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Are Unique Conversions?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Assisted Conversions?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Custom Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Post-click Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Conversion Window Attribution?

Tom King
Account Executive
•
4 minute read
Metrics

What Are Post-View Conversions?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What are View-through Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Conversions?

Matt Pattoli
Founder at Cometly
•
3 minute read
Metrics

What Is Value per Conversion?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Lifetime Spend?

Buddy King
Account Executive
•
3 minute read
Metrics

What Is Conversion Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Revenue?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Device Type Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What is Attribution Window Performance

Buddy King
June 30, 2025
•
5 minute read