← Back to Blog

Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B SaaS
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Tools & Productivity
Tracking
Metrics

What Are Leads?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Offline Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Cost per Unique Conversion?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Are Unique Conversions?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Assisted Conversions?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Custom Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Post-click Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Conversion Window Attribution?

Tom King
Account Executive
•
4 minute read
Metrics

What Are Post-View Conversions?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What are View-through Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Conversions?

Matt Pattoli
Founder at Cometly
•
3 minute read
Metrics

What Is Value per Conversion?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Lifetime Spend?

Buddy King
Account Executive
•
3 minute read
Metrics

What Is Conversion Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Revenue?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Daily Spend?

Buddy King
Account Executive
•
3 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Device Type Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What is Attribution Window Performance

Buddy King
June 30, 2025
•
5 minute read