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Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
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Lead Tracking
Marketing Automation
Marketing Strategy
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Pay Per Click
Productivity
Tracking
Metrics

What Is Adds to Cart?

Tom King
June 30, 2025
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4 minute read
Metrics

What Is Initiate Checkout?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Purchases?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Profile Visits In Ads?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Page Likes/Follows From Ads?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Post Comments?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Are Post Reactions?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Post Shares?

Matt Pattoli
June 30, 2025
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5 minute read
Metrics

What Is Video Engagement Rate?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Video View Rate?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Cost Per ThruPlay?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Is Average Watch Time In Advertising?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Video Views?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Are 10-Second Video Views?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Lead Quality Score?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are ThruPlays?

Grant Cooper
June 30, 2025
•
5 minute read