Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Lead Tracking

Lead Cycle Explained: How to Track and Optimize Every Stage of Your Customer Journey

Grant Cooper
February 13, 2026
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20 minute read
Conversion Tracking

How to Fix Facebook Conversion Tracking: A Step-by-Step Troubleshooting Guide

Grant Cooper
February 12, 2026
•
17 minute read
Conversion Tracking

Cookie Deprecation Impact on Tracking: What Marketers Need to Know in 2026

Grant Cooper
February 12, 2026
•
19 minute read
Ad Tracking

9 Best Cross Platform Ad Tracking Tools in 2026

Matt Pattoli
February 12, 2026
•
14 minute read
Marketing Strategy

Marketing Mix Modeling for Small Business: A Practical Guide to Smarter Budget Decisions

Grant Cooper
February 12, 2026
•
17 minute read
Conversion Tracking

How to Fix Cookie Tracking Not Working: A Step-by-Step Troubleshooting Guide

Matt Pattoli
February 12, 2026
•
16 minute read
Ad Tracking

7 Proven Strategies for Tracking Multiple Ad Campaigns Accurately

Grant Cooper
February 12, 2026
•
13 minute read
Analytics

Real-Time Marketing Analytics Benefits: How Instant Data Transforms Campaign Performance

Matt Pattoli
February 12, 2026
•
15 minute read
Pay Per Click

How to Improve Ad Platform Algorithm Performance: A 6-Step Action Plan

Grant Cooper
February 12, 2026
•
19 minute read
Pay Per Click

7 Proven Strategies to Overcome Ad Spend Optimization Challenges

Grant Cooper
February 12, 2026
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11 minute read
Analytics

Marketing Data Integration Challenges: Why Your Data Silos Are Costing You Revenue

Grant Cooper
February 12, 2026
•
14 minute read
Metrics

Why Marketing Data Accuracy Matters for Growth: The Foundation of Scalable Campaigns

Matt Pattoli
February 12, 2026
•
15 minute read
Customer Journeys

7 Proven Strategies to Track Complex Customer Journeys (Without Losing Your Mind)

Matt Pattoli
February 12, 2026
•
16 minute read
Conversion Tracking

How to Set Up First-Party Data Tracking: A Complete Step-by-Step Guide for Marketers

Grant Cooper
February 12, 2026
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14 minute read
Customer Journeys

What Is Customer Journey Mapping? A Complete Guide for Data-Driven Marketers

Grant Cooper
February 12, 2026
•
15 minute read
Analytics

9 Best Cross Platform Analytics Tools for Marketing Teams in 2026

Grant Cooper
February 12, 2026
•
14 minute read