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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
What Is Incremental Revenue and How to Measure True Marketing ROI
Metrics

What Is Incremental Revenue and How to Measure True Marketing ROI

Grant Cooper
Founder at Cometly
•
6 minute read
Boost ROI: what is cost per lead and how to lower CPL
Metrics

Boost ROI: what is cost per lead and how to lower CPL

Matt Pattoli
Founder at Cometly
•
7 minute read
The True ROI Meaning in Marketing Uncovered
Metrics

The True ROI Meaning in Marketing Uncovered

Matt Pattoli
Founder at Cometly
•
6 minute read
Metrics

Marketing Data Definition Explained: How To Turn Dashboard Chaos Into Revenue Intelligence

Matt Pattoli
Founder at Cometly
•
7 minute read
What Is Marketing Mix Modeling A Complete Guide
Metrics

What Is Marketing Mix Modeling A Complete Guide

Matt Pattoli
Founder at Cometly
•
6 minute read
What Is Conversion Rate in Marketing and How to Master It
Metrics

What Is Conversion Rate in Marketing and How to Master It

Matt Pattoli
Founder at Cometly
•
6 minute read
What Is Cost Per Acquisition and Why It's Your Most Important Metric
Metrics

What Is Cost Per Acquisition and Why It's Your Most Important Metric

Matt Pattoli
Founder at Cometly
•
6 minute read
Unlocking View Through Conversion for Marketers
Metrics

Unlocking View Through Conversion for Marketers

Grant Cooper
Founder at Cometly
•
7 minute read
Unlocking Your Marketing ROI Meaning and True Impact
Metrics

Unlocking Your Marketing ROI Meaning and True Impact

Grant Cooper
Founder at Cometly
•
6 minute read
Impression vs Click A Guide for Modern Marketers
Metrics

Impression vs Click A Guide for Modern Marketers

Buddy King
Account Executive
•
6 minute read
What Is CAPI and Why It Matters for Ad Tracking
Metrics

What Is CAPI and Why It Matters for Ad Tracking

Grant Cooper
Founder at Cometly
•
7 minute read
What Is Cohort Analytics and How Does It Work
Metrics

What Is Cohort Analytics and How Does It Work

Grant Cooper
Founder at Cometly
•
7 minute read
Metrics

Understanding What Is Mobile Marketing Attribution: The Key To Optimizing Your Campaigns

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

Understanding What Is Attribution Model In Digital Marketing: A Key To Unlocking Marketing Success

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Incrementality In Marketing And Why It Matters
Metrics

What Is Incrementality In Marketing And Why It Matters

Matt Pattoli
Founder at Cometly
•
5 minute read
Mastering Your Marketing Efficiency Ratio
Metrics

Mastering Your Marketing Efficiency Ratio

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Cost Per Share?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Adds to Cart?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Purchase Conversion Value?

Tom King
July 1, 2025
•
5 minute read
Metrics

What Is Initiate Checkout?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Cost Per Add To Cart?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Purchases?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is View Content?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Cost Per Checkout Initiated Mean In Marketing?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Is Cart Abandonment Rate?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Purchase Frequency?

Grant Cooper
July 1, 2025
•
6 minute read
Metrics

What Are First-Touch Conversions?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is Click-to-Conversion Time?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Demographic Breakdown?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Are Last-Touch Conversions?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Retargeting Audience Performance?

Tom King
July 1, 2025
•
6 minute read