Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.
Metrics

What Are Form Opens?

Matt Pattoli
Founder at Cometly
5 minute read
Metrics

What Are A/B Variant Engagement Metrics?

Grant Cooper
Founder at Cometly
5 minute read
Metrics

What Is ROAS By Day?

Matt Pattoli
Founder at Cometly
4 minute read
Metrics

What Is Statistical Significance In Marketing?

Tom King
Account Executive
4 minute read
Metrics

What Is Estimated Daily Reach?

Grant Cooper
Founder at Cometly
4 minute read
Metrics

What Is Search Impression Share?

Tom King
Account Executive
4 minute read
Metrics

What Is Learning Phase Completion?

Buddy King
Account Executive
4 minute read
Metrics

What Is Absolute Top Impression Share?

Tom King
Account Executive
5 minute read
Metrics

What Is Delivery Status In Ads Manager?

Buddy King
Account Executive
5 minute read
Metrics

What is Search Impression Share In Search Ads?

Grant Cooper
Founder at Cometly
4 minute read
Metrics

What Is Landing Page Experience?

Matt Pattoli
Founder at Cometly
5 minute read
Metrics

What Is Estimated Action Rate?

Matt Pattoli
Founder at Cometly
5 minute read
Metrics

What Is Engagement Rate Ranking?

Tom King
Account Executive
5 minute read
Metrics

What Are Form Starts?

Buddy King
Account Executive
5 minute read
Metrics

What Is Quality Score?

Buddy King
Account Executive
5 minute read
Metrics

What Is Conversion Rate Ranking?

Grant Cooper
Founder at Cometly
5 minute read
Metrics

What Is Spend by Day of Week?

Tom King
June 30, 2025
4 minute read
Metrics

What Is Click Time Lag To Conversion?

Grant Cooper
June 30, 2025
5 minute read
Metrics

What Is Impression Time Lag To Conversion?

Matt Pattoli
June 30, 2025
4 minute read
Metrics

What Does A Split Test Winner Mean?

Tom King
June 30, 2025
4 minute read
Metrics

What Is Lift in Conversion Rate?

Buddy King
June 30, 2025
4 minute read
Metrics

What Is Statistical Significance In Marketing?

Tom King
July 1, 2025
4 minute read
Metrics

What Is Confidence Interval?

Buddy King
June 30, 2025
4 minute read
Metrics

What Are A/B Variant Engagement Metrics?

Grant Cooper
July 1, 2025
5 minute read
Metrics

What Is Creative Fatigue?

Tom King
June 30, 2025
5 minute read
Metrics

What Are Form Starts?

Buddy King
July 1, 2025
5 minute read
Metrics

What Are Form Opens?

Matt Pattoli
July 1, 2025
5 minute read
Metrics

What Is Cost per Lead Form Completion?

Grant Cooper
July 1, 2025
4 minute read
Metrics

What Is Form Completion Rate?

Matt Pattoli
July 1, 2025
5 minute read
Metrics

What Is Chatbot Engagement Rate?

Buddy King
July 1, 2025
4 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
July 1, 2025
5 minute read