Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Metrics

What Are 3-Second Video Views?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Leads?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Offline Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Cost per Unique Conversion?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Are Unique Conversions?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Are Assisted Conversions?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Are Custom Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Post-click Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Conversion Window Attribution?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Are Post-View Conversions?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What are View-through Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Conversions?

Matt Pattoli
June 30, 2025
•
3 minute read
Metrics

What Is Value per Conversion?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Lifetime Spend?

Buddy King
June 30, 2025
•
3 minute read
Metrics

What Is Conversion Rate?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Revenue?

Grant Cooper
June 30, 2025
•
4 minute read