Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Conversion Tracking

How to Fix Facebook Conversion API: A Step-by-Step Troubleshooting Guide

Grant Cooper
February 17, 2026
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19 minute read
Ad Tracking

Ad Spend Tracking: The Complete Guide to Knowing Where Every Marketing Dollar Goes

Matt Pattoli
February 17, 2026
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19 minute read
B2B Attribution

9 Best Attribution Platforms for Startups in 2026

Grant Cooper
February 17, 2026
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13 minute read
Metrics

Marketing Performance Tracking: The Complete Guide to Measuring What Actually Drives Revenue

Grant Cooper
February 17, 2026
•
20 minute read
Ad Tracking

How to Set Up Ad Platform Data Sync: A Complete Step-by-Step Guide

Matt Pattoli
February 17, 2026
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13 minute read
Attribution Models

9 Best Attribution Software ROI Calculators to Prove Marketing Value in 2026

Matt Pattoli
February 17, 2026
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15 minute read
Ad Tracking

Ad Performance Analytics: The Complete Guide to Measuring What Actually Drives Revenue

Grant Cooper
February 17, 2026
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17 minute read
Attribution Models

9 Best Multi-Touch Attribution Software Tools Compared in 2026

Matt Pattoli
February 17, 2026
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12 minute read
Attribution Models

What Is Attribution Modeling in Marketing? A Complete Guide to Measuring What Actually Drives Revenue

Matt Pattoli
February 17, 2026
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15 minute read
Customer Journeys

How to Build a Customer Journey Map for Digital Advertising: A Step-by-Step Guide

Grant Cooper
February 17, 2026
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20 minute read
Attribution Models

7 Proven Strategies to Master Facebook Ads Attribution vs Google Ads Attribution

Grant Cooper
February 17, 2026
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15 minute read
Attribution Models

Marketing Mix Modeling and Multi-Touch Attribution: A Complete Guide to Measuring What Drives Revenue

Grant Cooper
February 17, 2026
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18 minute read
Tracking

9 Best Multi-Channel Tracking Platforms for Marketers in 2026

Matt Pattoli
February 17, 2026
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14 minute read
Attribution Models

9 Best Marketing Attribution Companies to Track Your Ad Performance in 2026

Matt Pattoli
February 17, 2026
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18 minute read
Metrics

How to Track and Optimize Paid Advertising Performance Metrics: A Step-by-Step Guide

Grant Cooper
February 17, 2026
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18 minute read
Analytics

Business Analytics in Marketing: How Data-Driven Decisions Transform Campaign Performance

Matt Pattoli
February 17, 2026
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21 minute read