Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Facebook Ads

Facebook Ads Accuracy: Why Your Data Doesn't Match Reality (And How to Fix It)

Grant Cooper
February 16, 2026
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18 minute read
Conversion Tracking

How to Set Up Facebook Conversion API: Complete Step-by-Step Guide for 2026

Matt Pattoli
February 16, 2026
•
15 minute read
Analytics

9 Best Centralized Marketing Reporting Platforms in 2026

Grant Cooper
February 16, 2026
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15 minute read
Attribution Models

Facebook Attribution Challenges: Why Your Ad Data Is Misleading You (And How to Fix It)

Grant Cooper
February 16, 2026
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16 minute read
Pay Per Click

9 Best Ad Spend Optimization Tools to Maximize Your ROAS in 2026

Grant Cooper
February 16, 2026
•
15 minute read
Conversion Tracking

How to Fix iOS 14 Tracking Issues: A Step-by-Step Guide for Marketers

Grant Cooper
February 16, 2026
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21 minute read
Attribution Models

Attribution Marketing Definition: The Complete Guide to Understanding Marketing Attribution

Grant Cooper
February 16, 2026
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17 minute read
Conversion Tracking

9 Best Cross-Device Conversion Tracking Solutions in 2026

Matt Pattoli
February 16, 2026
•
15 minute read
Attribution Models

What Types of Questions Can Marketing Attribution Answer? A Complete Guide

Matt Pattoli
February 16, 2026
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14 minute read
Tools & Productivity

How to Build and Integrate Your Marketing Technology Stack: A Complete Step-by-Step Guide

Matt Pattoli
February 16, 2026
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14 minute read
Marketing Strategy

Market Analysis Definition: The Complete Guide for Data-Driven Marketers

Grant Cooper
February 16, 2026
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17 minute read
Metrics

How to Reduce Customer Acquisition Cost: 6 Data-Driven Steps for Marketers

Matt Pattoli
February 16, 2026
•
14 minute read
Attribution Models

9 Most Popular Marketing Attribution Software Tools in 2026

Grant Cooper
February 16, 2026
•
14 minute read
Analytics

Digital Marketing and Analytics: The Complete Guide to Data-Driven Campaign Success

Matt Pattoli
February 16, 2026
•
16 minute read
Metrics

Typical Conversion Rate: What the Numbers Really Mean for Your Marketing

Grant Cooper
February 16, 2026
•
16 minute read
Facebook Ads

How to Optimize Facebook Ads with Data: A 6-Step Framework for Better ROAS

Matt Pattoli
February 15, 2026
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16 minute read