Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Analytics

5 Marketing Analytics Techniques to Boost Your Strategy

Tom King
May 1, 2024
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6 minute read
Analytics

The Power of Data Analytics in Marketing

Grant Cooper
April 30, 2024
•
6 minute read
Marketing Strategy

Improve Facebook Event Match Quality: Meta's Conversion API

Grant Cooper
March 14, 2024
•
6 minute read
Marketing Strategy

Web Analytics Consulting

Matt Pattoli
December 6, 2023
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6 minute read
Marketing Strategy

Understanding Web Analytics

Matt Pattoli
December 6, 2023
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5 minute read
Marketing Strategy

The Game-Changing GA4 Alternative Transforming Marketing Analytics & Attribution

Matt Pattoli
August 23, 2023
•
7 minute read
B2B Attribution

Understanding LinkedIn Ads Frequency Cap

Grant Cooper
August 10, 2023
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5 minute read
B2B Attribution

B2B Marketing Dashboard: Metrics for Success and the Emergence of Cometly

Matt Pattoli
August 10, 2023
•
7 minute read
B2B SaaS

Maximizing Your Conversion Rates: A Comprehensive Guide to SaaS LinkedIn Ads

Matt Pattoli
August 8, 2023
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7 minute read
B2B Attribution

Growth Marketing Analytics: The Key to Unlock Your Business Potential

Grant Cooper
August 8, 2023
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6 minute read
Marketing Strategy

Navigating Marketing Analytics Trends to Enhance Decision Making

Matt Pattoli
August 8, 2023
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7 minute read
Marketing Strategy

Mastering SaaS Video Marketing: Proven Tactics and Best Practices for Skyrocketing Conversion Rates

Tom King
August 8, 2023
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8 minute read
B2B SaaS

Mastering the B2B SaaS Marketing Funnel with Advanced Attribution

Grant Cooper
August 8, 2023
•
6 minute read
B2B SaaS

Unraveling the Complexities of Demand Generation and Lead Generation

Buddy King
August 8, 2023
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7 minute read
B2B SaaS

Mastering SaaS Demand Gen in Today's Dynamic Market Landscape

Matt Pattoli
August 8, 2023
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4 minute read
B2B SaaS

Understanding Product Led Growth (PLG)

Matt Pattoli
July 31, 2023
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7 minute read