Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Attribution Models

Time Decay Attribution Model: How It Works and When to Use It

Matt Pattoli
February 23, 2026
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18 minute read
Attribution Models

Algorithmic Attribution Modeling: How AI Assigns Credit Across Your Marketing Touchpoints

Grant Cooper
February 23, 2026
•
13 minute read
Analytics

Unified Marketing Analytics: The Complete Guide to Connecting Your Marketing Data

Grant Cooper
February 23, 2026
•
19 minute read
Tracking

9 Best Cross-Device Tracking Solutions for Marketers in 2026

Matt Pattoli
February 23, 2026
•
15 minute read
B2B Attribution

9 Best Attribution Reporting Platforms to Track Marketing ROI in 2026

Grant Cooper
February 23, 2026
•
16 minute read
Ecommerce

9 Best Attribution Tools for Ecommerce in 2026

Matt Pattoli
February 23, 2026
•
14 minute read
Customer Journeys

Understanding Customer Journey Mapping: A Complete Guide for Data-Driven Marketers

Grant Cooper
February 23, 2026
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22 minute read
Attribution Models

Offline to Online Attribution: How to Connect In-Store Sales to Your Digital Campaigns

Grant Cooper
February 23, 2026
•
16 minute read
Attribution Models

9 Best Affordable Attribution Tracking Tools for Marketers in 2026

Matt Pattoli
February 23, 2026
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14 minute read
B2B Attribution

Enterprise Attribution Solution Quote: What to Expect and How to Evaluate Proposals

Matt Pattoli
February 23, 2026
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17 minute read
Analytics

7 Smart Strategies to Navigate Marketing Analytics Pricing and Maximize Your ROI

Grant Cooper
February 23, 2026
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16 minute read
B2B Attribution

Salesforce Marketing Attribution: How to Track What's Actually Driving Your Revenue

Matt Pattoli
February 23, 2026
•
12 minute read
Conversion Tracking

How to Sync Conversions to Facebook: A Complete Step-by-Step Guide for Better Ad Performance

Grant Cooper
February 23, 2026
•
17 minute read
Attribution Models

8 Best Attribution Platforms to Demo in 2026 (With Free Trial Options)

Matt Pattoli
February 23, 2026
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14 minute read
Attribution Models

Attribution in Affiliate Marketing: How to Track What Actually Drives Revenue

Grant Cooper
February 23, 2026
•
16 minute read
Analytics

Digital Analytics Strategy: A Complete Framework for Data-Driven Marketing Success

Grant Cooper
February 23, 2026
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18 minute read