Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Metrics

What are View-through Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Conversions?

Matt Pattoli
June 30, 2025
•
3 minute read
Metrics

What Is Value per Conversion?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Lifetime Spend?

Buddy King
June 30, 2025
•
3 minute read
Metrics

What Is Conversion Rate?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Is Revenue?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Daily Spend?

Buddy King
June 30, 2025
•
3 minute read
Metrics

What Is Total Spent?

Tom King
June 30, 2025
•
4 minute read
Metrics

What are Results In Ads Manager

Grant Cooper
June 30, 2025
•
3 minute read
Metrics

What is Cost per Unique Click

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What is Cost per Outbound Click

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Cost per Result?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Is CPM (Cost per 1,000 People Reached)?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Are Unique Clicks?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Are Outbound Clicks?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Clicks In Advertising?

Buddy King
June 30, 2025
•
3 minute read